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7.In his book The Tipping Point Canadian author Malcolm Gladwell explains how a trend can take many forms.It can be a general change in social behaviour,an idea or a fashion.However,why do some trends catch on and others not?What makes one particular brand of training shoe suddenly become the must-have product?How do people find out about trends and what makes people want to buy into them?Is it simply a question of keeping up with other people?
In his new work,Gladwell explores the moment when something becomes common and how products,ideas,messages and forms of behaviour spread.He looks at the reasons why trends are similar in the way they develop to outbreaks of disease,or medical epidemics(流行病).
Epidemics,like trends,start in a very small way,maybe from a single person with a virus,then spread very quickly until they take over the population and appear to be everywhere.Eventually,they will slow down gradually or die out suddenly.Gladwell shows how these changes happen not gradually but at one sudden moment.
Gladwell identifies three types of people who are influential in the development of these kinds of social epidemics:
Connectors are people in a community who have wide social circles.They know a lot ofpeople and like to introduce people to each other.The people they know often come from a variety of social,cultural,professional and economic circles.
Mavens are people with a lot of knowledge or experts in a particular field.They wish to pass on their knowledge to others.Mavens collect and gather information so are the first to pick up on new trends.
Salesmen are people with charisma(魅力).They have a"soft"influence over people rather than actual power.This means they are influential because people want to imitate them.
Overall,Gladwell's book is a thought-provoking(引人深思的)read for anyone interested in the origins of trends.What's more,he writes in a clear style so even the most difficult ideas are easy to understand.

33.What do we know about Gladwell?C
A.He is a productive North American writer.
B.He has written many books on the subject of trends.
C.He thinks trends develop in the same way as illnesses.
D.He believes there are three types of people in the world.
34.According to the text,connectorsA.
A.are very social persons
B.Often follow others
C.know many people from the same circle
D.are knowledgeable and experienced
35.What do we learn from the text?B
A.Salesmen try to control other people using their power.
B.Mavens quickly become aware of changes in fashions.
C.Connectors and Mavens try to get their information across.
D.Gladwell's book is interesting but hard to understand for readers.

分析 Malcolm Gladwell在他的新书 The Tipping Point 中,分析了流行的原因和进程,总结出三类人是流行的传播者.

解答 33.C 细节理解题.由第二段He looks at the reasons why trends are similar in the way they develop to outbreaks of disease,or medical epidemics(流行病),可知他认为流行的过程和疾病的发展是类似的,故选C.
34.A 细节理解题.由第五段Connectors are people in a community who have wide social circles.They know a lot ofpeople and like to introduce people to each other可知,这群人是非常社会性的人,故选A.
35.B  推理判断题.由第六段的Mavens collect and gather information so are the first to pick up on new trends.可知他们能迅速意识到流行的改变,故选B.

点评 本篇阅读较为简单.文章内容,所出题目以及选项也较短,因此考生只要阅读详略结合,细心理解,就能快速得出正确答案.

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