Nothing says love like a dozen long – stemmed roses on Valentine’s Day. More than a million roses will be sold during this festival for lovers, the biggest day of the year for the nation’s rose industry. It’s going to remain the most popular flower because love never goes out of style.
Yes, a rose is a rose is a rose. But selling them is no longer a beautiful experience for traditional flower shops. Supermarkets now offer convenience to the busy and discount rose shops help those hopelessly in love save money. Roses only is a good example of a discount rose retailer that was transformed from a traditional shop to answer the challenge in the’ 90s.
Inside this store on Sixth Avenue near 40 th Street, contemporary white furniture and wall – to – wall mirrors give it an expensive look. Customers move about freely among the counters, looking eagerly at the roses in more than 50 colors from shelf to shelf. Some customers say it’s the high quality of the roses that attracts them there. “I spent $ 20 but the flowers looked like I paid 60 or 70 dollars,” says one customer.
Studies show more people are buying roses in ones, two and threes these days. In fact, more than half of all roses are sold in bunches of fewer than a dozen. But Roses Only's low prices encourage people to spend. Even on Valentine's Day, when the price of a dozen roses and delivery can soar as high as $150, 12 of Roses Only's most expensive flowers sell for just $35. The company's key to success is to hold prices down by controlling every link in the rose chain. It grows its own roses in the sunshine of the Andes Mountains. In addition, the company also sells other items such as ballons and stuffed animals.
While discount rose retailers are witnessing their business bloom, U.S. rose growers aren’t able to compete with the fierce foreign competition. More than 57% of roses sold in the USA are grown in other countries. The biggest foreign producers are Colombia and Ecuador, which accounted for almost 90% of the total imported last year. The trend has hurt domestic rose growers such as Johnson Flowers of California, considered to be this country's leading producer.
Now, instead of fighting overseas rivals, the Johnsons are trying to work with them. "We have a few big fighting overseas rivals, the Johnsons are trying to work with them. “We may also widen our business to include the service area and be a representative for overseas flower producers.”
As a result of severe competition, those in the rose business long for the good old days, whereas ordinary people benefit from the low price.
60．What is the central theme of this text?
A．The US rose business is going from bad to worse in spite of the efforts made.
B．The rose will remain the most popular flower as love never goes out of date.
C．The rose business is trying to meet the challenges in the market to succeed.
D．The rose industry plays an important role in American economy.
61．How does Roses Only obtain success in the discount rose retailing field?
A．By setting up more chain stores across the country.
B．By selling roses in supermarkets.
C．By selling high quality roses at a low price.
D．By selling roses by the dozen.
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科目：高中英语
来源：
题型：阅读理解
Nothing says love like a dozen long – stemmed roses on Valentine’s Day. More than a million roses will be sold during this festival for lovers, the biggest day of the year for the nation’s rose industry. It’s going to remain the most popular flower because love never goes out of style. Yes, a rose is a rose is a rose. But selling them is no longer a beautiful experience for traditional flower shops. Supermarkets now offer convenience to the busy and discount rose shops help those hopelessly in love save money. Roses only is a good example of a discount rose retailer that was transformed from a traditional shop to answer the challenge in the’ 90s. Inside this store on Sixth Avenue near 40 th Street, contemporary white furniture and wall – to – wall mirrors give it an expensive look. Customers move about freely among the counters, looking eagerly at the roses in more than 50 colors from shelf to shelf. Some customers say it’s the high quality of the roses that attracts them there. “I spent $ 20 but the flowers looked like I paid 60 or 70 dollars,” says one customer. Studies show more people are buying roses in ones, two and threes these days. In fact, more than half of all roses are sold in bunches of fewer than a dozen. But Roses Only's low prices encourage people to spend. Even on Valentine's Day, when the price of a dozen roses and delivery can soar as high as $150, 12 of Roses Only's most expensive flowers sell for just $35. The company's key to success is to hold prices down by controlling every link in the rose chain. It grows its own roses in the sunshine of the Andes Mountains. In addition, the company also sells other items such as ballons and stuffed animals. While discount rose retailers are witnessing their business bloom, U.S. rose growers aren’t able to compete with the fierce foreign competition. More than 57% of roses sold in the USA are grown in other countries. The biggest foreign producers are Colombia and Ecuador, which accounted for almost 90% of the total imported last year. The trend has hurt domestic rose growers such as Johnson Flowers of California, considered to be this country's leading producer. Now, instead of fighting overseas rivals, the Johnsons are trying to work with them. "We have a few big fighting overseas rivals, the Johnsons are trying to work with them. “We may also widen our business to include the service area and be a representative for overseas flower producers.” As a result of severe competition, those in the rose business long for the good old days, whereas ordinary people benefit from the low price. 60．What is the central theme of this text? A．The US rose business is going from bad to worse in spite of the efforts made. B．The rose will remain the most popular flower as love never goes out of date. C．The rose business is trying to meet the challenges in the market to succeed. D．The rose industry plays an important role in American economy. 61．How does Roses Only obtain success in the discount rose retailing field? A．By setting up more chain stores across the country. B．By selling roses in supermarkets. C．By selling high quality roses at a low price. D．By selling roses by the dozen. | 
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科目：高中英语
来源：江苏省灌南高级中学2009-2010学年高二下学期期末考试试卷（英语）
题型：阅读理解
In Victorian times, certain flowers expressed meanings because the flower selection was limited. Therefore, flower as a gift was an effective tool in social communication. With so many choices today, we have no rules in flower choosing. However, people tend to give a certain flower their own personal meaning--- maybe it can remind them of some particular friends or events. Here I would introduce the traditional meanings of some gift flowers as a reference for your flower choosing.
Carnation（康乃馨） is a good gift for your female teacher or mother, but not all kinds of carnations mean respect and love. Different colours have different meanings. Generally, carnation means “fascination and woman love”. Specifically, pink carnation means “I’ll never forget you” and red carnation says “I admire you”. But some carnations have very negative meanings. If you want to say goodbye to your girlfriend, you can send her a bunch of striped carnations or yellow ones, because it means “Sorry I can’t be with you. You disappointed me.”
Rose is no doubt the best gift for girls in love. Basically, it relates to the love between men and women, but roses with different colours stand for different stages of love. Red rose is man’s best friend when he wants to show his love to a girl. In the peak of his love, pink rose is more suitable because it means “perfect happiness and please believe me”. While the love gets into trouble, yellow rose seems to be the best symbol. It means “the decrease of love and jealousy”.
Though you are free to choose any kind of flower as long as it is beautiful, I think this brief introduction can help you avoid making mistakes. Besides, the receivers must be happier if he or she gets to know the good will you convey in flowers.
1. Why do we choose certain flowers as gifts?
A. Because they are the best gifts for you.
B. Because flowers all look beautiful
C. Because different flowers smell good.
D. Because they can express specific meanings.
2. In different stages of love, ________.
A. roses of different colours show love to a girl.
B. you can choose red rose at any occasion
C. yellow rose is the best symbol for your love
D. pink rose implies that your love comes to maturity(成熟).
3. What does the passage mainly talk about?
A. Carnation is better than rose B. Like the carnation, like the rose
C. Different flowers have different meanings D. Flowers of different colours
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科目：高中英语
来源：2013-2014学年山西省高一上学期期中考试英语试卷（解析版）
题型：单项填空
Rose is Mr. Smith’s secretary, so she has _____ to all
his business e-mail.
A. power B.
accent C.
access D.
way
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科目：高中英语
来源：江苏省20092010学年高二下学期期末考试试卷（英语）
题型：阅读理解
In Victorian times, certain flowers
expressed meanings because the flower selection was limited. Therefore, flower
as a gift was an effective tool in social communication. With so many choices
today, we have no rules in flower choosing. However, people tend to give a
certain flower their own personal meaning--- maybe it can remind them of some
particular friends or events. Here I would introduce the traditional meanings
of some gift flowers as a reference for your flower choosing.
Carnation（康乃馨） is a good gift for your female teacher or
mother, but not all kinds of carnations mean respect and love. Different
colours have different meanings. Generally, carnation means “fascination and
woman love”. Specifically, pink carnation means “I’ll never forget you” and red
carnation says “I admire you”. But some carnations have very negative meanings.
If you want to say goodbye to your girlfriend, you can send her a bunch of
striped carnations or yellow ones, because it means “Sorry I can’t be with you.
You disappointed me.”
Rose is no doubt the best gift for girls in
love. Basically, it relates to the love between men and women, but roses with
different colours stand for different stages of love. Red rose is man’s best
friend when he wants to show his love to a girl. In the peak of his love, pink
rose is more suitable because it means “perfect happiness and please believe
me”. While the love gets into trouble, yellow rose seems to be the best symbol.
It means “the decrease of love and jealousy”.
Though you are free to choose any kind of
flower as long as it is beautiful, I think this brief introduction can help you
avoid making mistakes. Besides, the receivers must be happier if he or she gets
to know the good will you convey in flowers.
1. Why do we choose certain flowers as
gifts?
A. Because they are the best gifts for
you.
B. Because flowers all look beautiful
C. Because different flowers smell
good.
D. Because they can express specific
meanings.
2. In different stages of love, ________.
A. roses of different colours show love to
a girl.
B. you can choose red rose at any occasion
C. yellow rose is the best symbol for your
love
D. pink rose implies that your love comes
to maturity(成熟).
3. What does the passage mainly talk about?
A. Carnation is better than
rose B.
Like the carnation, like the rose
C. Different flowers have different
meanings D. Flowers of different colours
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