阅读理解

　　Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand (品牌) of product on the shelf．

　　Colouring, for example, varies according to what the producers are trying to sell．Health foods are packaged (包装) in greens, yellows or browns because we think of these as healthy colours．Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver．

　　When some kind of painkiller was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective．Eventually, it came on the market in a dark blue and white package－blue because we think of it as safe, and white as calm．

　　The size of a product can attract a shopper．But quite often a bottle doesn’t contain as much as it appears to．

　　It is believed that the better - known companies spend, on average, 70 per cent of the total cost of the product itself on packaging!

　　The most successful producers know that it’s not enough to have a good product．The founder of Pears soap, who for 25 years has used pretty little girls to promote (推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius (天才) to sell it．”

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阅读下列短文，从每篇短文后所给各题的四个选项(A、B、C和D)中，选出最佳选项。

　　Most people know that a wedding ring is symbolic of the bond of love and commitment between two people．But not everyone knows about the history behind this small yet powerful symbol．The history of the wedding ring goes back not just hundreds but thousands of years．No other currently practiced wedding tradition has been around as long．

　　The Egyptians were the first recorded civilization to use the wedding ring．In Egyptian hieroglyphics(象形文字)a circle represented eternity．Once a woman accepted the ring she became the “property” of the person who gave it to her and she was in a sense “his” ．The first wedding ring could have been made of grass or hay(which would have been changed often, bone, or leather．Eventually, metal was used, but the first wedding bands were crude(未加工的)and rough．However, the meaning remained the same－eternal, commitment and love．

　　The Egyptians wore the wedding ring on the left hand because it was believed that a vein(血管)in the left hand went straight to the heart．This tradition is still commonly practiced today in most parts of the world largely for practical purposes(most people are right handed．)It is worn on the fourth finger of the left hand．But there are some countries and groups which do not follow this tradition．In the Jewish faith, the wedding ring is put on the index finger．Roman Catholics traditionally wore their wedding band on the right hand, and in many countries and regions in Europe some people still follow this tradition．

　　It is interesting to note that in the long history of the wedding ring, it is only in the last century that men have begun to wear them．However, now both men and women show their love and commitment by exchanging rings on their wedding day．

　　Once you begin shopping for rings you may be amazed by the choices that await you．There are several different types of metals：traditional gold, white gold, silver and so on．You can have a word put on the inside of the band if you like．Some people are even choosing a band with a picture of different kinds．The styles vary from a simple band to a complex ring covered with jewels．Choose carefully because this choice will need to stand the test of eternity．

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