“My work is done.” Those words were some of the last penned by George Eastman. He included them in his suicide note. They mark an ignoble end to a noble life, the leave taking of a truly great man. The same words could now be said for the company he left behind. Actually, the Eastman Kodak Company is through. It has been mismanaged financially, technologically and competitively. For 20 years, its leaders have foolishly spent down the patrimony of a century’s prosperity. One of America’s bedrock brands is about to disappear, the Kodak moment has passed.
But George Eastman is not how he died, and the Eastman Kodak Company is not how it is being killed. Though the ends be needless and premature, they must not be allowed to overshadow the greatness that came before. Few companies have done so much good for so many people, or defined and lifted so profoundly the spirit of a nation and perhaps the world. It is impossible to understand the 20th Century without recognizing the role of the Eastman Kodak Company.
Kodak served mankind through entertainment, science, national defense and the stockpiling of family memories. Kodak took us to the top of Mount Suribachi and to the Sea of Tranquility. It introduced us to the merry old Land of Oz and to stars from Charlie Chaplin to John Wayne, and Elizabeth Taylor to Tom Hanks. It showed us the shot that killed President Kennedy, and his brother bleeding out on a kitchen floor, and a fallen Martin Luther King Jr. on the hard balcony of a Memphis motel. When that sailor kissed the nurse, and when the spy planes saw missiles in Cuba, Kodak was the eyes of a nation. From the deck of the Missouri to the grandeur of Monument Valley, Kodak took us there. Virtually every significant image of the 20th Century is a gift to posterity from the Eastman Kodak Company.
In an era of easy digital photography, when we can take a picture of anything at any time, we cannot imagine what life was like before George Eastman brought photography to people. Yes, there were photographers, and for relatively large sums of money they would take stilted pictures in studios and formal settings. But most people couldn’t afford photographs, and so all they had to remember distant loved ones, or earlier times of their lives, was memory. Children could not know what their parents had looked like as young people, grandparents far away might never learn what their grandchildren looked like. Eastman Kodak allowed memory to move from the uncertainty of recollection, to the permanence of a photograph. But it wasn’t just people whose features were savable; it was events, the sacred and precious times that families cherish. The Kodak moment, was humanity’s moment.
And it wasn’t just people whose features were savable; it was events, the precious times that familes cherish.  Kodak let the fleeting moments of birthdays and weddings, picnics and parties, be preserved and saved. It allowed for the creation of the most egalitarian art form. Lovers could take one another’s pictures, children were photographed walking out the door on the first day of school, the person releasing the shutter decided what was worth recording, and hundreds of millions of such decisions were made. And for centuries to come, those long dead will smile and dance and communicate to their unborn progeny. Family history will be not only names on paper, but smiles on faces.
The cash flow not just provided thousands of people with job, but also allowed the company’s founder to engage in some of the most generous philanthropy in America’s history. Not just in Kodak’s home city of Rochester, New York, but in Tuskegee and London, and at the Massachusetts Institute of Technology. He bankrolled two historically black colleges, fixed the teeth of Europe’s poor, and quietly did good wherever he could. While doing good, Kodak did very well. Over all the years, all the Kodakers over all the years are essential parts of that monumental legacy. They prospered a great company, but they – with that company – blessed the world.
That is what we should remember about the Eastman Kodak Company.
Like its founder, we should remember how it lived, not how it died.
History will forget the small men who have scuttled this company.
But history will never forget Kodak.
【小题1】According to the passage, which of the following is to blame for the fall of Kodak?

A．The invention of easy digital photography

B．The poor management of the company

C．The early death of George Eastman

D．The quick rise of its business competitors

【小题2】It can be learnt from the passage that George Eastman         .

A．died a natural death of old age.

B．happened to be on the spot when President Kennedy was shot dead.

C．set up his company in the capital of the US before setting up its branches all over the world.

D．was not only interested in commercial profits, but also in the improvement of other people’s lives.

【小题3】Before George Eastman brought photography to people,             .

A．no photos has ever been taken of people or events

B．photos were very expensive and mostly taken indoors

C．painting was the only way for people to keep a record of their ancestors.

D．grandparents never knew what their grandchildren looked like.

【小题4】The person releasing the shutter (Paragraph 5) was the one        .

A．who took the photograph

B．who wanted to have a photo taken

C．whose decisions shaped the Eastman Kodak Company

D．whose smiles could long be seen by their children

【小题5】What is the writer’s attitude towards the Eastman Kodak Company?

A．Disapproving

B．Respectful

C．Regretful

D．Critical

【小题6】Which do you think is the best title for the passage?

A．Great Contributions of Kodak	B．Unforgettable moments of Kodak
C．Kodak Is Dead	D．History of Eastman Kodak Company

“My work is done.” Those words were some of the last penned by George Eastman. He included them in his suicide note. They mark an ignoble end to a noble life, the leave taking of a truly great man. The same words could now be said for the company he left behind. Actually, the Eastman Kodak Company is through. It has been mismanaged financially, technologically and competitively. For 20 years, its leaders have foolishly spent down the patrimony of a century’s prosperity. One of America’s bedrock brands is about to disappear, the Kodak moment has passed.

But George Eastman is not how he died, and the Eastman Kodak Company is not how it is being killed. Though the ends be needless and premature, they must not be allowed to overshadow the greatness that came before. Few companies have done so much good for so many people, or defined and lifted so profoundly the spirit of a nation and perhaps the world. It is impossible to understand the 20th Century without recognizing the role of the Eastman Kodak Company.

Kodak served mankind through entertainment, science, national defense and the stockpiling of family memories. Kodak took us to the top of Mount Suribachi and to the Sea of Tranquility. It introduced us to the merry old Land of Oz and to stars from Charlie Chaplin to John Wayne, and Elizabeth Taylor to Tom Hanks. It showed us the shot that killed President Kennedy, and his brother bleeding out on a kitchen floor, and a fallen Martin Luther King Jr. on the hard balcony of a Memphis motel. When that sailor kissed the nurse, and when the spy planes saw missiles in Cuba, Kodak was the eyes of a nation. From the deck of the Missouri to the grandeur of Monument Valley, Kodak took us there. Virtually every significant image of the 20th Century is a gift to posterity from the Eastman Kodak Company.

In an era of easy digital photography, when we can take a picture of anything at any time, we cannot imagine what life was like before George Eastman brought photography to people. Yes, there were photographers, and for relatively large sums of money they would take stilted pictures in studios and formal settings. But most people couldn’t afford photographs, and so all they had to remember distant loved ones, or earlier times of their lives, was memory. Children could not know what their parents had looked like as young people, grandparents far away might never learn what their grandchildren looked like. Eastman Kodak allowed memory to move from the uncertainty of recollection, to the permanence of a photograph. But it wasn’t just people whose features were savable; it was events, the sacred and precious times that families cherish. The Kodak moment, was humanity’s moment.

And it wasn’t just people whose features were savable; it was events, the precious times that familes cherish.  Kodak let the fleeting moments of birthdays and weddings, picnics and parties, be preserved and saved. It allowed for the creation of the most egalitarian art form. Lovers could take one another’s pictures, children were photographed walking out the door on the first day of school, the person releasing the shutter decided what was worth recording, and hundreds of millions of such decisions were made. And for centuries to come, those long dead will smile and dance and communicate to their unborn progeny. Family history will be not only names on paper, but smiles on faces.

The cash flow not just provided thousands of people with job, but also allowed the company’s founder to engage in some of the most generous philanthropy in America’s history. Not just in Kodak’s home city of Rochester, New York, but in Tuskegee and London, and at the Massachusetts Institute of Technology. He bankrolled two historically black colleges, fixed the teeth of Europe’s poor, and quietly did good wherever he could. While doing good, Kodak did very well. Over all the years, all the Kodakers over all the years are essential parts of that monumental legacy. They prospered a great company, but they – with that company – blessed the world.

That is what we should remember about the Eastman Kodak Company.

Like its founder, we should remember how it lived, not how it died.

History will forget the small men who have scuttled this company.

But history will never forget Kodak.

1.According to the passage, which of the following is to blame for the fall of Kodak?

A．The invention of easy digital photography

B．The poor management of the company

C．The early death of George Eastman

D．The quick rise of its business competitors

2.It can be learnt from the passage that George Eastman         .

A．died a natural death of old age.

B．happened to be on the spot when President Kennedy was shot dead.

C．set up his company in the capital of the US before setting up its branches all over the world.

D．was not only interested in commercial profits, but also in the improvement of other people’s lives.

3.Before George Eastman brought photography to people,             .

A．no photos has ever been taken of people or events

B．photos were very expensive and mostly taken indoors

C．painting was the only way for people to keep a record of their ancestors.

D．grandparents never knew what their grandchildren looked like.

4.The person releasing the shutter (Paragraph 5) was the one        .

A．who took the photograph

B．who wanted to have a photo taken

C．whose decisions shaped the Eastman Kodak Company

D．whose smiles could long be seen by their children

5.What is the writer’s attitude towards the Eastman Kodak Company?

A．Disapproving

B．Respectful

C．Regretful

D．Critical

6.Which do you think is the best title for the passage?

A．Great Contributions of Kodak	B．Unforgettable moments of Kodak
C．Kodak Is Dead	D．History of Eastman Kodak Company

 

Bum rate is the speed at which a startup business consumes money. My rate would be $ 50,000 a month when my new media company started. So, I began looking around for individuals who would be my first investors. “Angel money” it was called. But when I reviewed my list of acquaintances to find those who might be able to help, I found the number got small.

　　With no other choices, I began meeting with the venture-capital companies. But I was warned they took a huge share of your company for the money they put in. And if you struggled, they could drop you cold.

　　As I was searching for “angel money”, I started to build a team who trusted me even though I didn't have money for paychecks yet.

　　Bill Becker was an expert in computer programming and image processing at a very famous Media Lab at M. I.T. With his arrival, my company suddenly had a major technology “guy” in-house.

　　Katherine Henderson, a filmmaker and a former real-estate dealer, joined us as our director of market research. Steve White came on as operating officer. He had worked for the developer of a home-finance software, Quicken. We grabbed him.

　　We had some really good people, but we still didn't have enough money. One night, my neighbor, Louise Johnson, came for a visit. She and I were only nodding acquaintances, but her boys and ours were constant companions. She ran a very good business at the time.

　　Louise was brilliant and missed nothing. She had been watching my progress closely. She knew I was dying for money and I had prospects but could offer no guarantees of success.

　　She told me that her attorney had talked to mine and the terms had been agreed upon. She handed me an envelope. Inside was a check for $ 500,000.

　　I almost fell down. I heard her voice as if from heaven.

　　“I have confidence in your plan,” she said. “You' 11 do well. You're going to work hard for it, but it' s satisfying when you build your own company.”

　　Who would have thought I'd find an angel so close to home? There were no words sufficient for the moment. We just said good night. She left and I just stood there, completely humbled and completely committed.

1.For a newly-established business, bum rate refers to___________.

A. the salary it pays to its staff　         B. the interest it pays to the bank

C. the way in which it raises capital　  　 D. the speed at which it spends money

2.By "Angel money", the author refers to__________.

A. the money borrowed from banks　  　 B. the money spent to promote sales

C. the money raised from close friends　　 D. the money needed to start a business

3.To get help from a venture-capital company, you may have to__________.

put up with unfair terms　         　B. change your business line

C. enlarge your business scope      　　 D. let them operate your business

4.The author easily built a team for his company because__________.

A. they were underpaid at their previous jobs

B. they were turned down by other companies

C. they were confident of the author and his business

D. they were satisfied with the salaries in his company

5. Louise decided to lend money to the author because__________.

A. she wanted to join his company

B. she knew he would build a team

C. she knew his plan would succeed

D. she wanted to help promote his sales

 

Bum rate is the speed at which a startup business consumes money. My rate would be $ 50,000 a month when my new media company started. So, I began looking around for individuals who would be my first investors. “Angel money” it was called. But when I reviewed my list of acquaintances to find those who might be able to help, I found the number got small.

　　With no other choices, I began meeting with the venture-capital companies. But I was warned they took a huge share of your company for the money they put in. And if you struggled, they could drop you cold.

　　As I was searching for “angel money”, I started to build a team who trusted me even though I didn't have money for paychecks yet.

　　Bill Becker was an expert in computer programming and image processing at a very famous Media Lab at M. I.T. With his arrival, my company suddenly had a major technology “guy” in-house.

　　Katherine Henderson, a filmmaker and a former real-estate dealer, joined us as our director of market research. Steve White came on as operating officer. He had worked for the developer of a home-finance software, Quicken. We grabbed him.

　　We had some really good people, but we still didn't have enough money. One night, my neighbor, Louise Johnson, came for a visit. She and I were only nodding acquaintances, but her boys and ours were constant companions. She ran a very good business at the time.

　　Louise was brilliant and missed nothing. She had been watching my progress closely. She knew I was dying for money and I had prospects but could offer no guarantees of success.

　　She told me that her attorney had talked to mine and the terms had been agreed upon. She handed me an envelope. Inside was a check for $ 500,000.

　　I almost fell down. I heard her voice as if from heaven.

　　“I have confidence in your plan,” she said. “You' 11 do well. You're going to work hard for it, but it' s satisfying when you build your own company.”

　　Who would have thought I'd find an angel so close to home? There were no words sufficient for the moment. We just said good night. She left and I just stood there, completely humbled and completely committed.

1.For a newly-established business, bum rate refers to___________.

A. the salary it pays to its staff

B. the interest it pays to the bank

C. the way in which it raises capital

D. the speed at which it spends money

2.By "Angel money", the author refers to__________.

A. the money borrowed from banks

B. the money spent to promote sales

C. the money raised from close friends

D. the money needed to start a business

3.To get help from a venture-capital company, you may have to__________.

A. put up with unfair terms　         B. change your business line

C. enlarge your business scope      　D. let them operate your business

4.The author easily built a team for his company because__________.

A. they were underpaid at their previous jobs

B. they were turned down by other companies

C. they were confident of the author and his business

D. they were satisfied with the salaries in his company

5.Louise decided to lend money to the author because__________.

A. she wanted to join his company

B. she knew he would build a team

C. she knew his plan would succeed

D. she wanted to help promote his sales