Although people everywhere seem to enjoy drinking coffee, they don’t all have the same coffee culture. In Europe for example, coffee shops are common places for people to meet friends and to talk while they drink coffee. On the other hand, places like this were not as common in North America in the past. Instead, people in North America liked to drink coffee in their homes with friends. The coffee culture in the USA changed when Starbucks coffee shops spread across the country.[来源:学科网ZXXK]
The first Starbucks coffee shop opened in 1971 in downtown Seattle, Washington, in the USA. It was a small coffee shop that cooked its own coffee beans. The coffee shop’s business did well, and by 1981 there were three Starbucks stores in Seattle.
Things really began to change for the company in 1981.That year, Howard Schultz met the three men who ran Starbucks. Schultz worked in New York for a company that made kitchen equipment. He noticed that Starbucks ordered a large number of special coffee makers, which caused his great interest. Schultz went to Seattle to see what Starbucks did. In 1982, the original Starbucks owners hired Schultz as the company’s head of marketing（市场营销）.
In 1983, Schultz traveled to Italy. The special environment of the espresso (浓咖啡) bars there caught his eyes. Back in the USA, Schultz created an environment for Starbucks coffee shops that was comfortable and casual, and customers everywhere seemed to like it. Starbucks began opening more stores across the USA. Then the company opened coffee shops in other countries as well. Today, there are more than 16,000 Starbucks coffee shops all over the world.
However, that does not mean Starbucks has not had problems. In fact, many Starbucks stores have closed over the past few years. On the one hand, this is because there were too many coffee shops competing for business in one small area. On the other hand, stores in some countries closed because the coffee culture there did not match with the “feel the same everywhere” environment offered by Starbucks.
【小题1】 The underlined word “ran” in Paragraph 3 probably means “       ”.

When I was a child I never said, "When I grow up, I want to be a CEO," but here I am. When I look back on my career, I realize the road to becoming a CEO isn't a straight, clear path. In fact, no two paths are the same. But whether you want to be a boss one day or not, there's a lot to learn from how leaders rise to the top of successful companies.  
As this series of stories shows, the paths to becoming a CEO may be different, but the people in that position(位置) share the qualities of commitment（义务）, work ethic（道德） and a strong desire for building something new. And every CEO take risks along the way—putting your life savings on the line to start a software company or leaving a big business to be one of the first employees at a startup.
I grew up in Minnesota, and learned how to be an entrepreneur（企业家）from my father, who has run a small business for almost 30 years. I went to Georgetown University and tried a lot of business activities in college with success. And I always had a dream job pattern(模式): to walk to work, work for myself and build something for consumers(顾客).  
I'm only 29, so it's been a quick ride to CEO. Out of college, I worked for AOL as a product manager, then moved to Revolution Health and ran the consumer product team. In mid-2007 I left Revolution Health and started LivingSocial with several other workmates, where I became a CEO.
Career advice: Don't figure out where you want to work, or even what industry you'd like to work at. Figure out what makes you do so. What gives you a really big rush? Answer why you like things, not what you like doing. . . and then apply it to your work life. Also, just because you're graduating, don't stop learning. Read more books than you did in college. If you do, and they're not, you're really well-positioned to succeed in whatever you do.
【小题1】What can we know from the first paragraph?