71.   _________________ the advertisement, he decided to buy the house.

72.   Although he didn’t mention any names at the meeting, everyone knew who he was __________.

73.   He had a good ___________ English so he got a job in an international company easily.

74.   He has been ____________ becoming a scientist.

75.   You can keep the book _____________you return it to me tomorrow.

Please refer to the   before you switch on the engine.

Please refer to the   before you switch on the engine.

A．introductions      B．explanations       C．instructions        D．expressions

Please refer to the              before you switch on the engine.

1. A.
   introductions
2. B.
   explanations
3. C.
   instructions
4. D.
   expressions

To advertise effectively today, you must abandon the old-school idea of “reaching the masses”. All advertising is local and personal. The key to effective advertising today is to focus on the  1.
Some are the  2 ways every advertiser could work out. You can print a specific offer of your goods or service on door-hangers and place them on doorknobs in your area. Door-hangers on doorknobs will produce results in direct  3 about the strength of your offer. If you need to reach the drivers, flyer (宣传单) under windshield (挡风玻璃) wipers may have better effect than door-hangers. Imagine, how  4 if you hire someone to be a walking ad or launch a T-shirt advertising,  5, you can print your products on T-shirts of your  6. In the early 1970s “Hamp Baker says Drive with Care” was spray-painted on cars, which was a public service ad. Ever since, spray-painted sign has become more and more 7.
More grand ways are as follows: virtual showroom. Build a website to    8  a virtual showroom. Use it when people call to ask    9  about your company, your products or your services. Also you can even use an old slide projector to put on a nighttime show. They’re 10 effective, and in the long run, cheap. Nothing is quite as powerful as a public 11 that seizes the public’s attention. You can invite a band to give a performance. 12, you can hire famous models to show it vividly.
Nothing screams “expert” quite as loudly as a book written about a subject. You simply can’t 13 the power of your name on the cover of a book. You might only sell a few copies online, but the copies you give away in your town will make you a fortune. You won’t make money on the book. You’ll make it because of the book.
Of course, word-of-mouth is the best way to promote your 14. Friends and past customers recommend your products to their family, friends and colleagues. Word-of-mouth works because the 15  is based on previous positive experiences.

1. 1.
   1. A.
      person
   2. B.
      product
   3. C.
      individual
   4. D.
      style
2. 2.
   1. A.
      special
   2. B.
      common
   3. C.
      amusing
   4. D.
      normal
3. 3.
   1. A.
      description
   2. B.
      decision
   3. C.
      discussion
   4. D.
      permission
4. 4.
   1. A.
      surprising
   2. B.
      funny
   3. C.
      impressive
   4. D.
      amazing
5. 5.
   1. A.
      that is
   2. B.
      at the same time
   3. C.
      as a result
   4. D.
      on occasion
6. 6.
   1. A.
      customers
   2. B.
      employers
   3. C.
      consumers
   4. D.
      employees
7. 7.
   1. A.
      expensive
   2. B.
      usual
   3. C.
      popular
   4. D.
      meaningless
8. 8.
   1. A.
      refer to
   2. B.
      serve as
   3. C.
      stand for
   4. D.
      use as
9. 9.
   1. A.
      location
   2. B.
      business-hours
   3. C.
      salary
   4. D.
      details
10. 10.
    1. A.
       unbelievably
    2. B.
       consequently
    3. C.
       accidentally
    4. D.
       occasionally
11. 11.
    1. A.
       speech
    2. B.
       sport
    3. C.
       debate
    4. D.
       performance
12. 12.
    1. A.
       For example
    2. B.
       Moreover
    3. C.
       However
    4. D.
       To be exact
13. 13.
    1. A.
       create
    2. B.
       guess
    3. C.
       imagine
    4. D.
       think
14. 14.
    1. A.
       production
    2. B.
       reflection
    3. C.
       consciousness
    4. D.
       business
15. 15.
    1. A.
       information
    2. B.
       relationship
    3. C.
       pronunciation
    4. D.
       achievement