Advertisement has many advantages and some d . 查看更多

 

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Advertisement has many advantages and some d________.

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Money spent on advertising is money spent as well as any I know of. It serves directly to bring about a rapid sale of goods at reasonable prices, so setting up a firm home market and making it possible to provide for export (出口) at good prices. By drawing attention to new ideas it helps greatly to raise standards of living. By helping to increase demand it causes an increased need for labour, and is therefore a nice way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television program would need to be doubled, and travel by bus or subway would cost more.

  And perhaps most important of all, advertising provides a promise of reasonable value in the products and services you buy. Besides the fact that twenty-seven Acts of Parliament(国会)govern the terms of advertising, no regular advertiser dare produce anything that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for the public has the good sense not to buy the poor goods more than once. If you see product frequently advertised, it is the proof I know that the product does what is promised for it, and that it has good value.

  Advertising does more for the good of the public than any other force I can think of.

  There is one more point I feel I ought to touch on. Recently I heard a well-known television person declared that he was against advertising because it persuades rather than informs. He was telling us the real difference. Of course advertising tries to persuade.

  If its message were nothing but information, that would be difficult to get more people to buy, for even the choice of the colour of a shirt is a bit persuasive (有说服力的)--advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television person wants.

By the first sentence of the passage the writer means that ___.

  A. he is fairly familiar with the cost of advertising

  B. everybody knows well that advertising is a waste of money

  C. advertising costs more money than everything else

  D. money on advertising is worth spending

In the passage, which of the following is NOT included in the advantages of advertising?

  A. Getting greater fame.              B. Providing more jobs.

  C. Raising living standards.           D. Reducing newspaper cost.

The writer thinks that the well-known TV person is _____.

  A. quite right in passing his judgment on advertising

  B. interested in nothing but the buyers' attention

  C. correct in telling the difference between persuasion and information

  D. obviously unfair in his views on advertising

In the writer's opinion, ________.

  A. advertising can seldom bring material interest to man by providing information

  B. advertising informs people of new ideas rather than wins them over

  C. there is nothing wrong with advertising in persuading the buyer

  D. the buyer is not interested in getting information from an advertisement

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Money spent on advertising is money spent as well as any I know of. It selves directly to bring about a rapid sale of goods at reasonable prices, so setting up a firm home market and so making it possible to provide for export at good prices. By drawing attention to new ideas it helps greatly to raise standards of living. By helping to increase demand it causes an increased need for labor, and is therefore a nice way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television program would need to be doubled, and travel by bus or subway would cost more.
And perhaps most important of all, advertising provides a promise of reasonable value in the products and services you buy. Besides the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for the public has the good sense not to buy the poor article more than once. If you see an article frequently advertised, it is the proof I know that the article does what is promised for it, and that it has good value.
Advertising does more for the good of the public than any other force I can think of.
There is one more point I feel I ought to touch on. Recently I heard a well-known television person declare that he was against advertising because it persuades rather than informs. He was telling us the real difference. Of course advertising tries to persuade.
If its message were nothing but information, that would be difficult to get more people to buy, for even a detail such as the choice of the color of a shirt is a bit persuasive-advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television person wants.
【小题1】By the first sentence of the passage the writer means that     .

A.he is fairly familiar with the cost of advertising
B.everybody knows well that advertising is a waste of money
C.advertising costs more money than everything else
D.money spent on advertising is worth while
【小题2】In the passage, which of the following is NOT included in the advantages of advertising?
A.Getting greater fame.B.Providing more jobs.
C.Raising living standards.D.Reducing newspaper cost.
【小题3】The author thinks that the well-known TV person is         .
A.quite right in passing his judgment on advertising
B.interested in nothing but the buyer’s attention
C.correct in telling the difference between persuasion and information
D.obviously unfair in his views on advertising
【小题4】In the author’ opinion    .
A.advertising can seldom bring material benefit to man by providing information
B.advertising informs people of new ideas rather than wins them over
C.there is nothing wrong with advertising in persuading the buyer
D.the buyer is not interested in getting information from an advertisement

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阅读理解。
     Money spent on advertising is money spent as well as any I know of. It serves directly to assist
a rapid distribution of goods at reasonable prices,thereby establishing a firm home market and so
making it possible to provide for export at competitive prices. By drawing attention to new ideas it
helps enormously to raise standards of living. By helping to increase demand it ensures an increased
need of many services: Without advertisements your daily newspaper would cost four times as much,
the price of your television license would need to be doubled,and travel by bus or tube would cost
more.
     And perhaps most important of all,advertising provides a guarantee of reasonable value in the
products and services you buy. Apart from the fact the twenty-seven Acts of Parliament govern the
terms of advertising,no regular advertiser dare promote a product that fails to live up to the promise
of his advertisements. He might fool some people for a little while through misleading advertising. He
will not do so for long,for mercifully the public has the good sense not to buy the inferior article more
than once. If you see an article consistently advertised, it is the surest proof I know that the article
does what is claimed for it, and that it represents good value.
     Advertising does more for the material benefit of the community than any other force I can think
of.
     There is one more point I feel I ought to touch on. Recently I heard a well-known television
personality declare that he was against advertising because it persuades rather than informs. He
was drawing excessively fine distinctions. Of course advertising seeks to persuade.
     If its message were confined merely to information-and that in itself would be difficult if not
impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly
persuasive-advertising would be so boring that no one would pay any attention. But perhaps that is
what the well-known television personality wants.
1.By the first sentence of the passage the author means that____.
A. he is fairly familiar with the cost of advertising
B. everybody knows well that advertising is money consuming
C. advertising costs money like everything else
D. it is worthwhile to spend money on advertising
2.In the passage,which of the following is NOT included in the advantages of advertising?
A. Securing greater fame.
B. Providing more jobs.
C. Enhancing living standards.
D. Reducing newspaper cost.
3.The author thinks that the well-known TV personality is____.
A. very precise in passing his judgment on advertising
B interested in nothing but the buyer's attention
C. correct in telling the difference between persuasion and information
D. obviously partial in his views on advertising
4.In the author's opinion,______.
A. advertising can seldom bring material benefit to man by providing information
B. advertising informs people of new ideas rather than wins them over
C. there is nothing wrong with advertising in persuading the buyer
D. the buyer is not interested in getting information from an advertisement
5.What attitude does the author hold for advertising?
A. Negative.
B. Positive.
C. Ridiculous.
D. Not stated.

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A. The presidium(主席团)
Our job includes the formation of an overall work plan and organization of activities; preparation for a communication platform between students and teachers; and co-ordination(协调) for the departments. We will try our best to serve all in our school.
B. Department of Culture and Propagation(宣传)
We design posters for all big events and activities on campus; we announce plans and activities; we distribute notices from the school and Students’ Union.
C. Department of Art and Sports
Our job is to arrange arts and sports activities and competitions. We are devoted to the encouragement of all in our school to show their talents, as well as to enjoy rich school lives.
D. Department of School Life Management
Our department aims to solve the problems that appeared in our students’ school life. We listen to opinions and suggestions about the school services and equipment. We report these suggestions to the school.
E. Department of Associations(社团;协会)
We are the organizers of the students’ associations. Our job is to manage activities of the students’ associations. We provide a rich and challenging after-school program for all of the students.
F. Department of External Relations
We are the connection between our school and our brother schools. We are the window to show our students’ talents. We demonstrate our advantages and characteristics through promotion and activities. Our target is to spread our reputation all over the country and overseas.
阅读下面学生会待聘人员信息,然后匹配人员与相关部门:
【小题1】Simon has got many pen friends and net friends home and abroad. He loves this school and wishes that he could do something to have more people know about it, those excellent teachers and students, the activities, and its glorious achievements.
【小题2】As an excellent basketball player, Jonathan plays an active part in all of the school’s activities. He thinks sport can help people keep healthy and everybody should take part. He wishes to arrange some activities that everybody could join in.
【小题3】Frank showed his ability of organization when he was still a very young boy. As a student, he wishes he could do something to improve the relationship between the teaching staff and the students. And, as a matter of fact, he has that ability.
【小题4】Jennifer is a kind and helpful girl who is always willing to offer a helping hand to whoever needs it. As a student, she knows that many of her schoolmates need help and care. She wishes that she could do something for them.
【小题5】Flora’s majoring in fine arts and has a part-time job in an advertisement company. She once successfully designed a few movie posters and got much appreciation from the manager of the company. Now she wants to do something for Students’ Union.

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