D Multitasking What is the first thing you nitice when you walk into a shop? The products displayed at the entrance? Or the soft background music? But have you ever notice the smell? Unless it is bad, the answer is likely to be no. But while a shop’s scent may not be outstanding compared with sightsand sounds, it is certainly there. And it is providing to be an increasing powerful tool in encouraging people to purchase. A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for freshening air. One sports goods company once reported that when it first introduced scent into its stores, customers’ intension to purchase increased by 80 percent. When it comes to the best shopping streets in Pairs, scent is just as important to a brand’s success as the quality of its window displays and goods on slaes. That is mainly because shopping is a very different experience to what it used to be. Some years ago,the focus for brand name shopping was on a few people with sales assistants’ disproving attitude and don’t-touch-what-you-can’t-afford displays. Now the rise of electronic commerce has opened up famous brands to a wider audience. But while e-shops can use sights and sounds, only bricks-and-mortar stores can offer a full experience from the minute customers step through the door to the moment they leave. Another brand store seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this. Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut scent in the swimsuit section. A department store has even opened a new lab, inviting customers on a journey into the store’s windows to smell books, pots and drawers, in search of their perfect scent. 67. According to the passage, what is an increasingly powerful tool in the success of some brand store? A. Friendly assistant. B. Unique scents. C. Soft background music D. attractive window display. 68. E-shops are mentioned in the passage to . A. ashow the advantages of brick-and-mortar stores B. urge shop assistants to change their attitude C. push stores to use sights and sounds D. introduce the rise of e-commerce 69. The underlined word “destination in Paragraph 5 means . A. a platform that exhibts goods B. a spot where travelers like to stay C.a place where customers love to go D. a target that a store expects to meet 70. The main purpose of the passage is to . A. compare and evaluate B. examine and assess C. argue and discuss D.inform and explain 【查看更多】

 

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   The term “multitasking” originally referred to a computer’s ability to carry out several tasks at one time. For many people, multitasking has become a way of life and even a key to success. In fact, some excellent mental aerobic exercises (大脑训练) involve engaging the brain in two or more challenging activities at a time. Although checking e-mail while talking on a phone and reading the newspaper may be second nature for some people, many times multitasking can make us less productive, rather than more. And studies show that too much multitasking can lead to increased stress, anxiety and memory loss.

   In order to multitask, the brain uses an area known as the prefrontal cortex (前额叶脑皮层). Brian scans of volunteers performing multiple tasks together show that as they shift from task to task, this front part of the brain actually takes a moment of rest between tasks. You may have experienced a prefrontal cortex “moment of rest” yourself if you’ve ever dialed (拨电话) a phone number and suddenly forgotten who you dialed when the line is answered. What probably occurred is that between the dialing and the answering, your mind shifted to anther thought or task, and then took that “moment” to come back. Research has also shown that for many volunteers, job efficiency (效率) declines while multitasking, as compared to when they perform only one task at a time.

   Multitasking is easiest when at least one of the tasks is habitual, or requires little thought. Most people don’t find it difficult to eat and read the newspaper at the same time. However, when two or more attention-requiring tasks are attempted at one time, people sometimes make mistakes.

   We often don’t remember things as well when we’re trying to manage several details at the same time. Without mental focus, we may not pay enough attention to new information coming in, so it never makes it into our memory stores. That is one of the main reasons we forget people’s names---even sometimes right after they have introduced themselves. Multitasking can also affect our relationships. If someone checks their e-mail while on the phone with a friend, they may come off as absent-minded or disinterested. It can also cause that person to miss or overlook key information being passed on to them.

1.Why are some mental aerobic exercises designed to engage people in multitasking?

    A. To make them more productive.         B. To reduce their stress and anxiety.

C. To develop their communication skills.  D. To help them perform daily tasks more easily.    

2.According to Paragraph 2, why may a person suddenly forget who has called?

 A. He may leave his prefrontal cortex temporarily damaged.

 B. He is probably interrupted by another task.

 C. He is probably not very familiar with the person he has called.

 D. He may need a rest between dialing and speaking.

3.People tend to make mistake when ____.

   A. they perform several challenging tasks at a time.

   B. new messages are processed one after another

   C. their relationships with others are affected

   D. the tasks require little thought

4.What is the main idea of the passage?

A. Multitasking has become a way of life.

B. Multitasking often leads to efficiency decline.

C. Multitasking exercises need to be improved.

D. Multitasking enables people to remember things better.

 

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The term “multitasking” originally referred to a computer's ability to carry out several tasks at one time. For many people, multitasking has become a way of life and even a key to success. In fact, some excellent mental aerobic exercises (大脑训练) involve engaging the brain in two or more challenging activities at a time. Although checking e-mail while talking on a phone and reading the newspaper may be second nature for some people, many times multitasking can make us less productive, rather than more. And studies show that too much multitasking can lead to increased stress, anxiety and memory loss.

In order to multitask, the brain uses an area known as the prefrontal cortex (前额叶脑皮层). Brain scans of volunteers performing multiple tasks together show that as they shift from task to task, this front part of the brain actually takes a moment of rest between tasks. You may have experienced a prefrontal cortex “moment of rest” yourself if you've ever dialed (拨电话) a phone number and suddenly forgotten who you called when the line is answered. What probably occurred is that between the dialing and the answering, your mind shifted to another thought or task, and then took that “moment” to come back. Research has also shown that for many volunteers, job efficiency (效率) declines while multitasking, as compared to when they perform only one task at a time.

Multitasking is easiest when at least one of the tasks is habitual, or requires little thought. Most people don' t find it difficult to eat and read the newspaper at the same time. However, when two or more attention-requiring tasks are attempted at one time, people sometimes make mistakes.

We often don't remember things as well when we're trying to manage several details at the same time. Without mental focus, we may not pay enough attention to new information coming in, so it never makes it into our memory stores. That is one of the main reasons we forget people's names—even sometimes right after they have introduced themselves. Multitasking can also affect our relationships. If someone checks their e-mail while on the phone with a friend, they may come off as absent-minded or disinterested. It can also cause that person to miss or overlook key information being passed on to them.

1. Why are some mental aerobic exercises designed to engage people in multitasking?

A. To make them more productive.                 

B. To reduce their stress and anxiety.

C. To develop their communication Skills.         

D. To help them perform daily tasks more easily.

2. According to Paragraph 2, why may a person suddenly forget who he has called?

A. He may have his prefrontal cortex temporarily damaged.    

B. He is probably interrupted by another task.

C. He is probably not very familiar with the person he has called.    

D. He may need a rest between dialing and speaking.

3. People tend to make mistakes when       .

A. they perform several challenging tasks at a time 

B. new messages are processed one after another    

C. their relationships with others are affected       

D. the tasks require little thought

4. What is the main idea of the passage?

A. Multitasking has become a way of life.

B. Multitasking often leads to efficiency decline.

C. Multitasking exercises need to be improved.

D. Multitasking enables people to remember things better.[来源:Z#xx#k.Com]

 

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The term “multitasking” originally referred to a computer’s ability to carry out several tasks at one time. For many people, multitasking has become a way of life and even a key to success. In fact, some excellent mental aerobic exercises (大脑训练) involve engaging the brain in two or more challenging activities at a time. Although checking e-mail while talking on a phone and reading the newspaper may be second nature for some people, many times multitasking can make us less productive, rather than more. And studies show that too much multitasking can lead to increased stress, anxiety and memory loss.

In order to multitask, the brain uses an area known as the prefrontal cortex (前额叶脑皮层). Brian scans of volunteers performing multiple tasks together show that as they shift from task to task, this front part of the brain actually takes a moment of rest between tasks. You may have experienced a prefrontal cortex “moment of rest” yourself if you’ve ever dialed (拨电话) a phone number and suddenly forgotten who you dialed when the line is answered. What probably occurred is that between the dialing and the answering, your mind shifted to anther thought or task, and then took that “moment” to come back. Research has also shown that for many volunteers, job efficiency (效率) declines while multitasking, as compared to when they perform only one task at a time.

Multitasking is easiest when at least one of the tasks is habitual, or requires little thought. Most people don’t find it difficult to eat and read the newspaper at the same time. However, when two or more attention-requiring tasks are attempted at one time, people sometimes make mistakes.

We often don’t remember things as well when we’re trying to manage several details at the same time. Without mental focus, we may not pay enough attention to new information coming in, so it never makes it into our memory stores. That is one of the main reasons we forget people’s names---even sometimes right after they have introduced themselves. Multitasking can also affect our relationships. If someone checks their e-mail while on the phone with a friend, they may come off as absent-minded or disinterested. It can also cause that person to miss or overlook key information being passed on to them.

Why are some mental aerobic exercises designed to engage people in multitasking?

A. To make them more productive.     

B. To reduce their stress and anxiety.

C. To develop their communication skills.

D. To help them perform daily tasks more easily.    

According to Paragraph 2, why may a person suddenly forget who has called?

A. He may leave his prefrontal cortex temporarily damaged.

B. He is probably interrupted by another task.

C. He is probably not very familiar with the person he has called.

D. He may need a rest between dialing and speaking.

People tend to make mistakes when ____.

A. they perform several challenging tasks at a time.

B. new messages are processed one after another

C. their relationships with others are affected

D. the tasks require little thought

What is the main idea of the passage?

A. Multitasking has become a way of life.

B. Multitasking often leads to efficiency decline.

C. Multitasking exercises need to be improved.

D. Multitasking enables people to remember things better.

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 (10·浙江C篇)

The term “multitasking” originally referred to a computer’s ability to carry out several tasks at one time. For many people, multitasking has become a way of life and even a key to success. In fact, some excellent mental aerobic exercises (大脑训练) involve engaging the brain in two or more challenging activities at a time. Although checking e-mail while talking on a phone and reading the newspaper may be second nature for some people, many times multitasking can make us less productive, rather than more. And studies show that too much multitasking can lead to increased stress, anxiety and memory loss.

   In order to multitask, the brain uses an area known as the prefrontal cortex (前额叶脑皮层). Brian scans of volunteers performing multiple tasks together show that as they shift from task to task, this front part of the brain actually takes a moment of rest between tasks. You may have experienced a prefrontal cortex “moment of rest” yourself if you’ve ever dialed (拨电话) a phone number and suddenly forgotten who you dialed when the line is answered. What probably occurred is that between the dialing and the answering, your mind shifted to anther thought or task, and then took that “moment” to come back. Research has also shown that for many volunteers, job efficiency (效率) declines while multitasking, as compared to when they perform only one task at a time.

   Multitasking is easiest when at least one of the tasks is habitual, or requires little thought. Most people don’t find it difficult to eat and read the newspaper at the same time. However, when two or more attention-requiring tasks are attempted at one time, people sometimes make mistakes.

   We often don’t remember things as well when we’re trying to manage several details at the same time. Without mental focus, we may not pay enough attention to new information coming in, so it never makes it into our memory stores. That is one of the main reasons we forget people’s names---even sometimes right after they have introduced themselves. Multitasking can also affect our relationships. If someone checks their e-mail while on the phone with a friend, they may come off as absent-minded or disinterested. It can also cause that person to miss or overlook key information being passed on to them.

   本篇文章是一篇说明文。

49. Why are some mental aerobic exercises designed to engage people in multitasking?

    A. To make them more productive.         B. To reduce their stress and anxiety.

C. To develop their communication skills.  D. To help them perform daily tasks more easily.    

50. According to Paragraph 2, why may a person suddenly forget who has called?

 A. He may leave his prefrontal cortex temporarily damaged.

 B. He is probably interrupted by another task.

 C. He is probably not very familiar with the person he has called.

 D. He may need a rest between dialing and speaking.

51. People tend to make mistake when ____.

   A. they perform several challenging tasks at a time.

   B. new messages are processed one after another

   C. their relationships with others are affected

   D. the tasks require little thought

52. What is the main idea of the passage?

A. Multitasking has become a way of life.

B. Multitasking often leads to efficiency decline.

C. Multitasking exercises need to be improved.

D. Multitasking enables people to remember things better.

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         The term “multitasking” originally referred to a computer’s ability to carry out several tasks at one time. For many people, multitasking has become a way of life and even a key to success. In fact, some excellent mental aerobic exercises (大脑训练) involve engaging the brain in two or more challenging activities at a time. Although checking e-mail while talking on a phone and reading the newspaper may be second nature for some people, many times multitasking can make us less productive, rather than more. And studies show that too much multitasking can lead to increased stress, anxiety and memory loss.

In order to multitask, the brain uses an area known as the prefrontal cortex (前额叶脑皮层). Brian scans of volunteers performing multiple tasks together show that as they shift from task to task, this front part of the brain actually takes a moment of rest between tasks. You may have experienced a prefrontal cortex “moment of rest” yourself if you’ve ever dialed (拨电话) a phone number and suddenly forgotten who you dialed when the line is answered. What probably occurred is that between the dialing and the answering, your mind shifted to anther thought or task, and then took that “moment” to come back. Research has also shown that for many volunteers, job efficiency (效率) declines while multitasking, as compared to when they perform only one task at a time.

Multitasking is easiest when at least one of the tasks is habitual, or requires little thought. Most people don’t find it difficult to eat and read the newspaper at the same time. However, when two or more attention-requiring tasks are attempted at one time, people sometimes make mistakes.

We often don’t remember things as well when we’re trying to manage several details at the same time. Without mental focus, we may not pay enough attention to new information coming in, so it never makes it into our memory stores. That is one of the main reasons we forget people’s names---even sometimes right after they have introduced themselves. Multitasking can also affect our relationships. If someone checks their e-mail while on the phone with a friend, they may come off as absent-minded or disinterested. It can also cause that person to miss or overlook key information being passed on to them.

1. Why are some mental aerobic exercises designed to engage people in multitasking?

A. To make them more productive.     

B. To reduce their stress and anxiety.

C. To develop their communication skills.

D. To help them perform daily tasks more easily.    

2. According to Paragraph 2, why may a person suddenly forget who has called?

A. He may leave his prefrontal cortex temporarily damaged.

B. He is probably interrupted by another task.

C. He is probably not very familiar with the person he has called.

D. He may need a rest between dialing and speaking.

3. People tend to make mistakes when ____.

A. they perform several challenging tasks at a time.

B. new messages are processed one after another

C. their relationships with others are affected

D. the tasks require little thought

4. What is the main idea of the passage?

A. Multitasking has become a way of life.

B. Multitasking often leads to efficiency decline.

C. Multitasking exercises need to be improved.

D. Multitasking enables people to remember things better.

 

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