题目列表(包括答案和解析)
According to legend, the Bridge of Sighs in Venice, Italy, which connects the Palazzo Ducale to an ancient prison, got its name because the walk across it gave prisoners on their way to jail a final chance to appreciate the beauty of the city.
The view from the bridge today, however, is more likely to be of a giant billboard selling Bulgari or Coca – cola. Beyond the billboards, monuments are being restored. The money comes from advertising profits.
But when the Coke billboards went up this summer on buildings near the Piazza San Marco, which is at the historic heart of Venice, there was a public debate.
“We can’t commercialize everything,” said Alessandra Mottola Molfino, a Venetian. “The lesson that goes out is that a price is for everything.”
“We couldn’t stay quiet,” said Maria Camilla Bianchini d’Alberigo, president of a heritage protection association. “Too much is too much.”
There needed to be rules, she added, rules that prevent the advertising billboards clashing (冲突) with the monuments of the city.
City of officials, however, argue that without these ads, the city could not afford to maintain its heritage. Many have been damaged by centuries of wear and are even a threat to public safety.
“I can’t turn down the image of bottle when there are pieces of the Palazzo Ducale falling to the ground,” said Renata Codello, a Cultrue Ministry official.
The Culture Minister has a budget of about $ 47 million (315 million yuan) for restoration of monuments, but Italy has a rich architectural heritage, and funds are always tight.Of that amount,
$ 1.8 million was given to the entire Vector region, which includes Venice.
Two years ago, the city signed an agreement with the Dotter Group, a company responsible for the restoration of the Bridge of Sighs and the Palazzo Ducale.It allows it to sell ad space.
But there is a condition in the agreement: The ads should not offend public taste,
In August, Venice banned US actress Julianne Moore's Bulgrari ad from a billboard in the Piazza San Marco.
The photo shows a naked Moore covered with lion cubs, handbags and jewelry, Mayor Giorgio Orsoni called the image too racy (猥亵) and unsuitable for the Piazza San Marco.
"I take account of the fact that Venice is part of the real world… but we cannot accept these Hollywood-style images.There arc intelligent sponsors, and we need to come up with advertising that suits Venice, not Times Square," he said in a speech.
The article is mainly about in Venice
A.restoration of cultural heritage
B.widespread commercialization
C.the conflict between ads and cultural heritage
D.the difficulty of restoring monuments
In the first paragraph, the beautiful view from the Bridge of Sighs is mentioned to .
A.introduce other monuments of the ancient city
B.show how much many ancient structures need restoring
C.indicate that the view is blocked by huge ads
D.create interest in the famous city
From the article we can conclude that Rcnata Codello the advertising.
A.is in favor of B.is worried about
C.objects to D.doesn't mind
Why do many Venetians complain about the ads?
A.They are intolerant of commercialization.
B.They feel the ads are damaging the city.
C.The ads are usually racy and in an American style.
D.The ads don't present a traditional view of Venice,
It can be inferred from the passage that
A.Hollywood stars' ads cannot go up in Venice
B.the mayor of Venice is expecting new advertising
C.the Dotter Group may stop its restoration work for lack of funds
D.people can buy Bulgaria or Coca-cola on the Bridge of Sighs
According to legend, the Bridge of Sighs in Venice, Italy, which connects the Palazzo Ducale to an ancient prison, got its name because the walk across it gave prisoners on their way to jail a final chance to appreciate the beauty of the city.
The view from the bridge today, however, is more likely to be of a giant billboard selling Bulgari or Coca – cola. Beyond the billboards, monuments are being restored. The money comes from advertising profits.
But when the Coke billboards went up this summer on buildings near the Piazza San Marco, which is at the historic heart of Venice, there was a public debate.
“We can’t commercialize everything,” said Alessandra Mottola Molfino, a Venetian. “The lesson that goes out is that a price is for everything.”
“We couldn’t stay quiet,” said Maria Camilla Bianchini d’Alberigo, president of a heritage protection association. “Too much is too much.”
There needed to be rules, she added, rules that prevent the advertising billboards clashing (冲突) with the monuments of the city.
City of officials, however, argue that without these ads, the city could not afford to maintain its heritage. Many have been damaged by centuries of wear and are even a threat to public safety.
“I can’t turn down the image of bottle when there are pieces of the Palazzo Ducale falling to the ground,” said Renata Codello, a Cultrue Ministry official.
The Culture Minister has a budget of about $ 47 million (315 million yuan) for restoration of monuments, but Italy has a rich architectural heritage, and funds are always tight.Of that amount,
$ 1.8 million was given to the entire Vector region, which includes Venice.
Two years ago, the city signed an agreement with the Dotter Group, a company responsible for the restoration of the Bridge of Sighs and the Palazzo Ducale.It allows it to sell ad space.
But there is a condition in the agreement: The ads should not offend public taste,
In August, Venice banned US actress Julianne Moore's Bulgrari ad from a billboard in the Piazza San Marco.
The photo shows a naked Moore covered with lion cubs, handbags and jewelry, Mayor Giorgio Orsoni called the image too racy (猥亵) and unsuitable for the Piazza San Marco.
"I take account of the fact that Venice is part of the real world… but we cannot accept these Hollywood-style images.There arc intelligent sponsors, and we need to come up with advertising that suits Venice, not Times Square," he said in a speech.
1.The article is mainly about in Venice
|
A.restoration of cultural heritage |
|
B.widespread commercialization |
|
C.the conflict between ads and cultural heritage |
|
D.the difficulty of restoring monuments |
2.In the first paragraph, the beautiful view from the Bridge of Sighs is mentioned to .
|
A.introduce other monuments of the ancient city |
|
B.show how much many ancient structures need restoring |
|
C.indicate that the view is blocked by huge ads |
|
D.create interest in the famous city |
3.From the article we can conclude that Rcnata Codello the advertising.
|
A.is in favor of |
B.is worried about |
|
C.objects to |
D.doesn't mind |
4.Why do many Venetians complain about the ads?
|
A.They are intolerant of commercialization. |
|
B.They feel the ads are damaging the city. |
|
C.The ads are usually racy and in an American style. |
|
D.The ads don't present a traditional view of Venice, |
5.It can be inferred from the passage that
|
A.Hollywood stars' ads cannot go up in Venice |
|
B.the mayor of Venice is expecting new advertising |
|
C.the Dotter Group may stop its restoration work for lack of funds |
|
D.people can buy Bulgaria or Coca-cola on the Bridge of Sighs |
According to legend, the Bridge of Sighs in Venice, Italy, which connects the Palazzo Ducale to an ancient prison, got its name because the walk across it gave prisoners on their way to jail a final chance to enjoy the beauty of the city. The view from the bridge today, however, is more likely to be of a giant billboard selling Bulgari or Coca-cola.
???? But when the Coke billboards went up this summer on buildings near the Piazza San Marco,which is at the historic heart of Venice, there was a public debate.
???? "We can't commercialize everything, " said Alessandra Mottola? Molfino,? a Venetian.
???? "We couldn't stay quiet, " said Maria Camilla Bianchini d'Alberigo, president of a heritage protection association.
??? City of officials. however, argue that without these ads, the city could not afford to maintain its heritage. Many have been damaged by centuries of wear and are even a threat to public safety.
???? "I can't turn down the image of a bottle when there are pieces of the Palazzo Ducale falling to the ground, " said Renata Codello,? a Culture Ministry official.
???? The Culture Minister has a budget of about $ 47 million (315 million yuan) for restoration of monuments. but Italy has a rich architectural heritage, and funds are always tight. Of that amount,? $ 1. 8 million was given to the entire Veneto region, which includes Venice.
???? Two years ago, the city signed an agreement with the Dottor Group, a company responsible for the restoration of the Bridge of Sighs and the Palazzo Ducale. It allows it to sell ad space.
???? But there is a condition in the agreement: The ads should not offend public taste.
???? In August, Venice banned US actress Julianne Moore's Bulgrari ad from a billboard in the Piazza San Marco.
???? The photo shows a naked Moore covered with lion cubs. handbags and jewelry. Mayor Giorgio Orsoni called the image too racy (猥亵) and unsuitable for the Piazza San Marco.
???? "l consider the fact that Venice is part of the real world_ but we cannot accept these Hollywood-style images. There are wise sponsors. and we need to come up with advertising that suits Venice. not Times Square, " he said in a speech.
1.The article is mainly about__________in Venice.
A. restoration of cultural heritage
B. widespread commercialization
C. the conflict between ads and cultural heritage
D. the difficulty of restoring monuments
2. In the first paragraph, the beautiful view from the Bridge of Sighs is mentioned to__________.
A. introduce other monuments of the ancient city
B. show many ancient structures need repairing
C. indicate that the view is blocked by huge ads
D. attract readers' interest in the famous city
3. From the article we can conclude that Renata Codello__________? the advertising.
A. is in favor of??????? B. is worried about??? C. objects to?????????? D. doesn't mind
4.Why do many Venetians complain about the ads?
A. They support commercialization.
B. They feel the ads are damaging the city.
C. The ads are usually racy and in an American style.
D. The ads don't present a traditional view of Venice.
5.It can be inferred from the passage that
A. Hollywood stars' ads cannot go up in Venice
B. people can buy Bulgari or Coca-cola on the Bridge of Sighs
C. the Dottor Group may stop its restoration work for lack of funds
D. the mayor of Venice is expecting new advertising
According to legend, the Bridge of Sighs in Venice, Italy, which connects the Palazzo Ducale to an ancient prison, got its name because the walk across it gave prisoners on their way to jail a final chance to appreciate the beauty of the city.
The view from the bridge today, however, is more likely to be of a giant billboard selling Bulgari or Coca – cola. Beyond the billboards, monuments are being restored. The money comes from advertising profits.
But when the Coke billboards went up this summer on buildings near the Piazza San Marco, which is at the historic heart of Venice, there was a public debate.
“We can’t commercialize everything,” said Alessandra Mottola Molfino, a Venetian. “The lesson that goes out is that a price is for everything.”
“We couldn’t stay quiet,” said Maria Camilla Bianchini d’Alberigo, president of a heritage protection association. “Too much is too much.”
There needed to be rules, she added, rules that prevent the advertising billboards clashing (冲突) with the monuments of the city.
City of officials, however, argue that without these ads, the city could not afford to maintain its heritage. Many have been damaged by centuries of wear and are even a threat to public safety.
“I can’t turn down the image of bottle when there are pieces of the Palazzo Ducale falling to the ground,” said Renata Codello, a Cultrue Ministry official.
The Culture Minister has a budget of about $ 47 million (315 million yuan) for restoration of monuments, but Italy has a rich architectural heritage, and funds are always tight.Of that amount,
$ 1.8 million was given to the entire Vector region, which includes Venice.
Two years ago, the city signed an agreement with the Dotter Group, a company responsible for the restoration of the Bridge of Sighs and the Palazzo Ducale.It allows it to sell ad space.
But there is a condition in the agreement: The ads should not offend public taste,
In August, Venice banned US actress Julianne Moore's Bulgrari ad from a billboard in the Piazza San Marco.
The photo shows a naked Moore covered with lion cubs, handbags and jewelry, Mayor Giorgio Orsoni called the image too racy (猥亵) and unsuitable for the Piazza San Marco.
"I take account of the fact that Venice is part of the real world… but we cannot accept these Hollywood-style images.There arc intelligent sponsors, and we need to come up with advertising that suits Venice, not Times Square," he said in a speech.
【小题1】The article is mainly about in Venice
| A.restoration of cultural heritage |
| B.widespread commercialization |
| C.the conflict between ads and cultural heritage |
| D.the difficulty of restoring monuments |
| A.introduce other monuments of the ancient city |
| B.show how much many ancient structures need restoring |
| C.indicate that the view is blocked by huge ads |
| D.create interest in the famous city |
| A.is in favor of | B.is worried about |
| C.objects to | D.doesn't mind |
| A.They are intolerant of commercialization. |
| B.They feel the ads are damaging the city. |
| C.The ads are usually racy and in an American style. |
| D.The ads don't present a traditional view of Venice, |
| A.Hollywood stars' ads cannot go up in Venice |
| B.the mayor of Venice is expecting new advertising |
| C.the Dotter Group may stop its restoration work for lack of funds |
| D.people can buy Bulgaria or Coca-cola on the Bridge of Sighs |
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