The rise of multinational corporations （跨国公司）, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR．
　　Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned． In 1991, only one was． The British in particular are becoming more sophisticated and creative． A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities, compared to about one-third of U.S. companies．It may not be long before London replaces New York as the capital of PR．
　　Why is America lagging behind in the global PR race? Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs． Knowledge of world geography, for example, has never been strong in this country． Secondly, Americans lag behind their European and Asian counterparts （相对应的人） in knowing a second language． Less than 5 percent of Burson—Marshall’s U．S．employees know two languages． Ogilvy and Mather have about the same percentage． Conversely, some European firms have half or more of their employees fluent in a second language． Finally, people involved in PR abroad tend to keep a closer eye on international affairs． In the financial PR area, for instance, most Americans read the Wall Street Journal． Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country．
Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）． Turner recently announced that the word “foreign” would no longer be used on CNN news
broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．
【小题1】Compared with the American PR personnel, what is/are an advantage (s) of the non-Americans involved in PR?
A． They tend to be more internationally minded
B． They speak more and better foreign languages．
C． They usually pay more attention to global financial situation．
D． Both A and B．
【小题2】What is the immediate cause of the downfall of America’s public relations?

A．The number of US public relations agencies had greatly decreased by 1991．

B．Other countries have increased their efforts in public relations．

C．On the global scale, cultural differences have significantly shrunk．

D．The British companies are becoming especially sophisticated and creative in public relations．

【小题3】It could be inferred that the author of the passage is______．

A．an American

B．a Briton

C．Ted Turner

D．an Asian

【小题4】The underlined word “provincial” in paragraph 3 could possibly mean “      ”．

A．strict in thinking	B．like people from rural areas
C．limited in outlook	D．interested in geographical knowledge

 

WELCOME Welcome to Windsor Castle, the oldest and largest occupied castle in the world. Windsor is one of the official residences(住所) of the Queen, who sometimes stays here. 　 Audio tours Free audio tours are available on leaving the Admission Centre at the start of your visit. There is a descriptive audio tour for blind and poor-sighted visitors. Guided tours Visitors can explore the history of the Castle through a tour of the Precincts with an expert guide. Tours depart（出发，起程）at regular intervals（每隔一定时间/距离）throughout the day from the Courtyard and finish at the entrance to the State Apartments. Visitors with children For those visiting with children, a special family tour and various activities are offered during school holidays and at weekends. Please note that, for safety reasons, pushchairs are not permitted in the State Apartments. However, baby carriers are available to borrow. St George's Chapel Visitors arriving at the Castle after 15:00 from march to October are advised to visit St George's Chapel first, before it closes.

Shopping Shops offer a wide range of souvenirs designed for the Royal Collection, including books, postcards, china, jewellery, and children's toys. Please ask at the Middle Ward shop about our home delivery service（送货服务）. Refreshments Bottled water can be purchased from the Courtyard and Middle Ward shops. From April to September ice cream is also available. Visitors wishing to leave the Castle for refreshments in the town may obtain re-entry permits from the castle shops. Eating and drinking are not permitted in the State Apartments or St George's Chapel. Photography and mobile phones Non-commercial photography and filming are welcomed in the Castle. Photography, video recording and filming are not permitted inside the State Apartments or St George's Chapel. Mobile phones must be switched off inside the State Apartments and St George's Chapel in consideration of other visitors. Security As Winter Castle is a working royal palace, visitors and their belongings should get through airport-style security checks. For safety and security reasons a one-way system operates along the visitor route.[来源:]

 

1.A visitor can apply for a free audio tour ___________.

A. in the Courtyard              B. in the State Apartments

C. at the Admission Center        D. at St George's Chapel

2.What is specially offered to visitors with kids?

A. A security guard    B. A pushchair    C. A free toy      D. A baby carrier

3.Who can get re-entry permits?

 A. Visitors wishing to eat outside the Castle

 B. Visitors buying gifts in the castle shops

 C. Visitors buying water from the Courtyard

 D. Visitors eating outside St George's Chapel

4.Why are visitors required to turn off their mobile phones?

 A. To ensure the safety of others

 B. To ensure the security of the Castle

 C. To prevent them from disturbing others

 D. To prevent the use of the built-in cameras

5.In the last part, a "working royal palace" refers to one_____.

 A. still being constructed            B. still used by the royal family

 C. where the Queen usually works     D. where works of art are on show

 

The rise of multinational corporations （跨国公司）, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR．
　　Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries． Ten years ago, for example, the world’s top five public relations agencies were American-owned． In 1991, only one was． The British in particular are becoming more sophisticated and creative． A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities, compared to about one-third of U．S． companies． It may not be long before London replaces New York as the capital of PR．
　　Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs． Knowledge of world geography, for example, has never been strong in this country． Secondly, Americans lag behind their European and Asian counterparts （相对应的人） in knowing a second language． Less than 5 percent of Burson—Marshall’s U．S．employees know two languages． Ogilvy and Mather have about the same percentage． Conversely, some European firms have half or more of their employees fluent in a second language． Finally, people involved in PR abroad tend to keep a closer eye on international affairs． In the financial PR area, for instance, most Americans read the Wall Street Journal． Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country．
Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）． Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts． According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．
【小题1】Compared with the American PR personnel, what is/are an advantage（s） of the non-Americans involved in PR?
A． They tend to be more internationally minded
B． They speak more and better foreign languages．
C． They usually pay more attention to global financial situation．
D． Both A and B．
【小题2】What is the immediate cause of the downfall of America’s public relations?

A．The number of US public relations agencies had greatly decreased by 1991．

B．Other countries have increased their efforts in public relations．

C．On the global scale, cultural differences have significantly shrunk．

D．The British companies are becoming especially sophisticated and creative in public relations．

【小题3】It could be inferred that the author of the passage is______．

A．an American	B．a Briton
C．Ted Turner	D．an Asian

【小题4】The underlined word “provincial” in paragraph 3 could possibly mean “     ”．

A．strict in thinking	B．like people from rural areas
C．limited in outlook	D．interested in geographical knowledge

The rise of multinational corporations （跨国公司）, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR．

　　Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned． In 1991, only one was． The British in particular are becoming more sophisticated and creative． A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities, compared to about one-third of U.S. companies．It may not be long before London replaces New York as the capital of PR．

　　Why is America lagging behind in the global PR race? Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs． Knowledge of world geography, for example, has never been strong in this country． Secondly, Americans lag behind their European and Asian counterparts （相对应的人） in knowing a second language． Less than 5 percent of Burson—Marshall’s U．S．employees know two languages． Ogilvy and Mather have about the same percentage． Conversely, some European firms have half or more of their employees fluent in a second language． Finally, people involved in PR abroad tend to keep a closer eye on international affairs． In the financial PR area, for instance, most Americans read the Wall Street Journal． Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country．

Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）． Turner recently announced that the word “foreign” would no longer be used on CNN news

broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．

1.Compared with the American PR personnel, what is/are an advantage (s) of the non-Americans involved in PR?

A． They tend to be more internationally minded

B． They speak more and better foreign languages．

C． They usually pay more attention to global financial situation．

D． Both A and B．

2.What is the immediate cause of the downfall of America’s public relations?

A．The number of US public relations agencies had greatly decreased by 1991．

B．Other countries have increased their efforts in public relations．

C．On the global scale, cultural differences have significantly shrunk．

D．The British companies are becoming especially sophisticated and creative in public relations．

3.It could be inferred that the author of the passage is______．

A．an American       B．a Briton           C．Ted Turner         D．an Asian

4.The underlined word “provincial” in paragraph 3 could possibly mean “      ”．

A．strict in thinking                        B．like people from rural areas

C．limited in outlook                       D．interested in geographical knowledge

 

Michel is a young girl who works for the police      a handwriting expert (专家). She has helped      many criminals (罪犯) by using her special talents (天才).

When she was fourteen, Michel was already      interested in the differences in her friends'       that she would spend hours      them. After       college she went to France for a        two-year class in handwriting at the School of Police Science.

　　Michel says that it is      for people to hide their handwriting. She can        of what she needs to know simply      looking at the writing with her own eyes,     she also has machines      help her make      different kinds of paper and ink. This knowledge is often        great help to the police.

Michel believes that handwriting is a good     of what kind of person the      is. "I wouldn't go out with a fellow        I didn't like his handwriting.” She says. But she     she fell in love with her future husband, a young policeman        she studied his handwriting. It is later proved to be       , however.

1.A. with        B. by 　　　　 C. like 　　　D. as

2.A. search　　 　B. follow 　　 C. catch 　　 D. judge

3.A. so　　　　　 B. too 　　　　C. quite 　　 D. extra

4.A. books　　　　B. letter　　　C. tongues 　 D. handwriting

5.A. writing 　　　B. studying　　C. settling 　D. uncovering

6.A. attending　　 B. finishing 　C. starting 　D. stepping into

7.A. powerful 　　B. natural 　　C. special　　D. common

8.A. main 　　　 　B. safe 　　　 C. easy 　　　D. impossible

9.A. most 　　　　B. nothing　　 C. little 　　D. sight

10.A. with 　　　  B. by 　　　　 C. of　　　 　D. about

11.A. so 　　　　  B. for 　　　　C. thus 　　　D. but

12.A. they 　　　  B. in which 　 C. that 　　　D. those

13.A. up 　　　　  B. out 　　　　C. for 　　　 D. into

14.A. of 　　　　  B. to　　　　　C. with 　　　D. for

15.A. test 　　　  B. sign    　C. means 　 　D. habit

16.A. thief 　　　 B. criminal　　C. writer 　　D. policeman

17.A. whether 　　 B. unless 　　 C. if 　　　　D. after

18.A. adds 　　　  B. tells 　　　C. repeats 　 D. cries

19.A. before 　　  B. after 　　　C. so 　　 D. and

20.A. necessary　　 B. all right 　C. important 　D. quite easy