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阅读理解

　　For several years, Americans have enjoyed tele shopping---watching TV and buying things by phone．Now tele-shopping is starting in Europe(欧洲)．In a number of European countries, people can turn on their TVs and shop for clothes, food, toys and many other things．

　　Tele shopping is becoming popular in Sweden, for example．The biggest Swedish company sells different kind of things on TV in 15 European countries, and in one year it made $100 million．In France there are two about $20 million a year to buy things through those channels．

　　In Germany, until last year tele-shopping was only possible on one channel for 1 hour every day．Then the government(政府)allowed more tele-shopping．Other channels can open for tele-business, including(包括)the largest American tele-shopping company and a 24－hour tele-shopping company．German businesses are hoping this new tele shopping will help them sell more things．

　　Some people like tele-shopping because it allows them to do their shopping without leaving their homes．With all the problems of traffic in the cities, this is an important reason．But at the same time, other Europeans do not like this new way of shopping．They call tele-shopping “Junk(垃圾)on the air”．Many Europeans usually worry about the quality(质量)of the things for sale on TV．Good quality is important to them, and they believe they cannot be sure about the quality of the things on TV．

　　The need for high quality means that European tele-shopping companies will have to be different from the American companies．They will have to be more careful about the quality of the things they sell．They will also have to work harder to sell things that the buyers cannot touch or see in person．

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　　Tom saw an advertisement in a newspaper for a beautiful modern bicycle．It cost 55 pounds, so he went to the shop and asked to see one of the wonderful bicycles．

　　The owner of the shop was very happy to show one to Tom．Tom examined it carefully, turned to the owner of the shop and said, “There isn’t a lamp on this bicycle, but there was one on the bicycle in your advertisement．”

　　Yes, sir．Answered the man．But the lamp isn’t included in the price of the bicycle．”

　　Not included in the price of the bicycle?” Tom said angrily．”But that’s not honest．If the lamp is in the advertisement, it should be included in the price．”

　　Well, sir,answered the shop owner coldly．There is also a girl on the bicycle in the advertisement．But we can not give you a girl with the bicycle, either．”

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　　For several years，Americans have enjoyed teleshopping—watching TV and buying things by phone．Now teleshopping is starting in Europe．In a number of European countries，people can turn on their TV and shop for clothes，jewelry，food，toys and many other things．

　　Teleshopping is becoming popular in Sweden，for example．The biggest Swedish company sells different kinds of things on TV in l5 European countries，and in one year it made $100 million．In France there are two teleshopping channels，and the French spend about $20 million a year to buy things through those channels．

　　In Germany，until last year teleshopping was only possible on one channel for 1 hour every day．Then the government allowed more teleshopping．Other channels can open for telebusiness，including the largest American teleshopping company and a 24-hour teleshopping company．German businesses are hoping this new teleshopping will help them sell more things．

　　Some people like teleshopping because it allows them to do their shopping without leaving their homes．With all the problems of traffic in the cities，this is an important reason．But at the same time，other Europeans do not like this new way of shopping．They call teleshopping“junk on the air”．Many Europeans usually worry about the quality of the things for sale on TV．Good quality is important to them，and they believe they cannot be sure about the quality of the things on TV．

　　The need for high quality means that European teleshopping companies will have to be different from the American companies．They will have to be more careful about the quality of the things they sell．They will also have to work harder to sell things that the buyers cannot touch or see in person．

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