If you open today’s newspaper, what do you see? Ads! Look through a magazine. More ads! Turn on the TV. Still more ads! Everywhere you look, someone has something to sell.
Here are some ways ads get us to buy. Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drinks? There people may be famous, but they may not know about what they are selling.
Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use Bright and White,” he says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.
Does soap have anything to do with a pretty child? But ads may show their product with something nice, such as the sun, the flowers and so on. Such an ad is about feelings rather than facts. Ads are full of strong words. Words like “new” and “improved” have strong influence. They can help a product sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.
Some ads make promises（承诺）. But can they keep them? No. Some ads use our fear of being too late. “Buy now!” they say. “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think. All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.
【小题1】Why do famous people appear in ads?
A. Because they know every product well.
B. Because they want to serve the people.
C. Because they can make money from the ads.
【小题2】The underlined word “expert” in Paragraph Three probably means _____.
A.主持人                   B.专家                      C.演员
【小题3】According to the passage, which of the following is NOT true?
A. The famous people may not know about what they are selling.
B. Some ads make promises to people and they can keep them.
C. Ads are full of strong words, such as “new” and “improved”.
【小题4】According to the passage, we know that “Tiger” might be the name of _____.
A. a kind of car            B. a kind of computer   C. a kind of soap
【小题5】What does the writer want to tell us?
A. We should not always believe the ads.
B. We should buy things that ads ask us to buy.
C. We should think about ads before buying things.

What is your favourite colour? Do you like yellow, orange, red? If you do, you must be an optimist(乐观者), a leader, an active person who enjoys life, people and excitement. Do you prefer greys and blues? Then you are probably quiet, shy and you would rather follow than lead. If you love green, you are strong-minded and determined. You wish to succeed and want other people to see you are successful. At least this is what psychologists(心理学家)tell us, and they should know, because they have been seriously studying the meaning of colour preference, and the influence that colours have on human beings. They tell us that we don’t choose our favourite colours as we grow up. If you happen to love brown, you did so as soon as you opened your eyes, or at least as soon as you could see clearly.

A yellow room makes us feel more cheerful and more comfortable than a dark green one, and a red dress brings warmth and cheer to the saddest winter day. On the other hand, black is depressing. Light and bright colours make people not only happier but more active. It is a fact that factory workers work better, harder, and have fewer accidents when their machines and painted orange rather than black or dark grey.

Remember, then, that if you feel low, you can always brighten your day or your life with a new shirt or a few colourful things. Remember also that you will know your friends and your enemies better when you find out what colours they like and dislike. And don’t forget that anyone can guess a lot about your character when you choose a piece of handkerchief(手帕).

1.The author believes in the passage that________.

A．anyone can choose his color preference in his life

B．no one can choose his color preference in his life

C．anyone is born with his color preference

D．no one is born with his color preference

2.According to the passage, ________.

A．if you enjoy life, you must like yellow, orange and red

B．when you are quiet, you must prefer grays and blues

C．if you love green, you usually do what you have decided

D．if you love pink, you often go to flower shops

3.Psychologists study the meaning of color preference because________.

A．colors may affect the emotional states of the people

B．colors may decide the results of our work and study

C．color preference can tell you who your friends are

D．color preference can help you to see through your enemies

4.Which of the following statement is TRUE according to the passage?

A．It is no proper to wear a red dress in summer.

B．We feel happier and more active if we see light and bright colors.

C．All the machines in a factory are painted orange.

D．No machines in a factory are painted black.

5.The main idea of this passage is ________.

A．color preference has something to do with one’s character

B．colors have effects on human psychological states

C．you will know your friends or your enemies by knowing the colors they like

D．all of the above.

While watching movies, it’s getting hard to tell what is and isn’t real. Thanks to computers, movie makers can now use their full imaginations. There’s even a new type of character--made entirely by computers—which is getting more and more screen time.
Making the impossible look easy has always been a part of movie magic. As far back as 1895, filmmakers used special effects in movies. Over the years, many few techniques（技术） were developed. Then, starting in the 1970s, computers took their place at the center of the process.
One of the first movies to widely use 3D computer generated（生成的，产生的） imagery (CGI) was Tron(1982). In the following years, more CGI characters were brought to life, one by one. Then, Jurassic park (1993) brought us an island full of man-eating dinosaurs. Shortly afterwards, Toy Story (1995) became the first cartoon made entirely with 3D CGI effects. It was a big hit, and audiences loved the characters.
By using “motion capture” technology, filmmakers can make the movements of CGI humans even more lifelike. With this technique, a real actor wears sensors（感受器，传感器） on his face and body. The sensors record the actor’s movements and send the information to a computer. Then the movements are given to a CGI character. This technique was used to make the creature（生物，有生命的东西） Gollum in the second and third The Lord of the Rings movies (2002,2003). Other films, like Beowulf (2007), have also used motion capture to help create CGI humans.
It is still rather easy to tell that a CGI human is not real. But the technology is improving every year. Over time, many problems ( like the teeth and eyes looking fake) will be solved. We will certainly see more CGI animals, monsters, and people in movies and TV shows. The question is – in the future, how many real actors will be put out of work by computer actors?
【小题1】What is the main idea?