The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in the everyone’s mind.

In many countries, successful trade or brand names are protected by law. This is so that other companies cannot make a product and, in fact, be buying something different. Businesses register a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is. In the car industry. Some successful names for cars have powerful associations （联系）.The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.

When a U. S company decides to sell its product in another country, it has to make sure that the product name translates properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image（形象）in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word —which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that specialize in inventing product names. These companies can charge （要价）up to $100,000 a word for their creations. But it’s worth it. Successful companies know how important the right brand names are for their development.

1.Why are trade names protected by law in many countries?

A. To make companies pay for naming service.

B. To help people choose the best products

C. To present good images of the products.

D. To prevent good images from being copied

2.What can we learn from the passage?

A. Many companies care about the cost of finding the right names

B. Creative trade names can help companies to have a larger sale

C. The government often does business with naming companies

D. It is considered necessary for cars to be names after animals

3.What’s the best title for the passage?

A. The Business of Names

B. The Development of Names

C. The Rules of Naming Business

D. The Methods of Choosing Names

 

Do you know the game "Rock, paper or scissors"? Maybe you think it's just a simple game for children. But in fact, some adults use it to make decisions and solve their problems. It is also popular in many countries.

There are different stories about the history of the game. But many people believe the game  came from Japan, and Japanese have played it for a long time. Later it came to Europe in the middle of the 18th century. In 1842, England founded the Paper Scissors Stone Club and from then on people could get together to play the game for honor (荣誉).

There is even an international club named the World Rock Paper Scissors Club in Toronto. The club makes "Rock, paper or scissors" more and more popular. It holds the world championship (锦标赛) every year. Top players from around the world take part in it and the champion (冠军) can get a lot of money and the honor of all the fans of "Rock, paper or scissors".

1.Who use the game to make decisions and solve problems according to this passage?

A．Children.

B．Some adults.

C．Students.

D．The old.

2.Where do many people think this game came from?

A. Europe.            B. China.          C. Japan.          D. The USA.

3.From when could people get together to play this game for honor?

A．1842.

B．1841.

C．1845.

D．1846.

4.How often does the World Rock Paper Scissors Club hold the world championship?

A．Once a year.	B．Once two years.
C．Once three years.	D．Once four years.

5.What will the champion of this game get?

A．A lot of money.	B．The leader of this club.
C．Honor.	D．A and C

 

  Look at Li Ping’s timetable, and then choose the right answer to each question.
Timetable

Day Time		Monday	Tuesday	Wednesday	Thursday	Friday
1	8:00---8:45	Chinese	English	Math	Physics	Chinese
2	8:55---9:40	Chinese	Chinese	English	Math	Chemistry
3	10:00---10:45	English	Math	English	English	Math
4	10:55---11:40	Math	Math	Chinese	Chinese	English
5	14:30---15:15	History	P.E.	Physics	History	Politics
6	15:25---16:10	Physics	Chemistry	Art	P.E.	Computer
	16:20---17:05	Classmeeting	Music	Politics	Chemistry
Outdoor Activities

【小题1】 How many subjects does Li Ping have?

A．Nine

B．Ten

C．Eleven.

D．Twelve.

【小题2】 How many classes does he have every week?

A．Five

B．Seven

C．Thirty-five

D．forty

【小题3】How often does he do outdoor activities?

A．Every day

B．Every weekday

C．Every afternoon

D．After school

【小题4】What subject does he have only on Wednesday?

A．Physics

B．Politics

C．English

D．Art

【小题5】 It’s 9:00 on Thursday morning now. What class is he having?

A．Math

B．Chinese

C． English

D．Chemistry

 

Reader’s Digest is a monthly magazine. Before the 1980s, it belonged to a privately held company, which was started in 1922 by Lila Bell Wallace and Dewitt Wallace. This magazine is small and easy to carry, just half the size of most American magazines, which caused a phrase in 2005, “America in your pocket.” It is the best selling magazine in the USA. At present, its circulation(发行量） in the USA has reached 10 million copies and the number of the readers there is 38 million. Its global circulation outside the USA has reached 40 million people throughout more than 70 countries in 21 languages.

This magazine’s focus(焦点） is not news but more of cultural views because the editors think people now can get timely news from somewhere else. They hope this magazine can give readers something that is about special personal experiences, something the readers can share with their families. In different countries, this magazine provides a window to the world for the local readers. Some parts of the magazine are about the local customs and interests of the local readers. The other parts give the local readers information from all over the world.

This magazine actually used to be a family business until the Wallaces died in the 1980s. Because they had no children, there was no one to take over the company. Sixteen years ago, this company went public and became a public company.

1.How often does Reader’s Digest come out in the USA?

       A. Once a year.     B. Once a month.     C. Once a week.     D. Once a day.

2.What’s the number of the readers of this magazine all over the world?

A. 38 million.      B. 40 million.        C. 78 million.       D. 108 million.

3.This magazine’s focus includes the following topics except _________.

       A. something about the timely news

B. some special personal experiences

       C. some information from all over the world

       D. the local customs and interests of the local readers

 

John gets up early from Monday to Saturday, because he must go to school before 7:30 on weekdays and go to the Drawing Club at 8:00 on Saturday mornings. He usually goes to the bookshop on Saturday afternoons, and after supper he watches TV until(直到) midnight.
He doesn’t get up early on Sundays. John’s parents both work on Sundays. John always watches TV after he gets up. Then he usually goes to KFC to have a hamburger and some juice for lunch. After that, he goes back home and starts to play computer games until his parents come back. He does his homework after supper. He usually has lots of weekend homework, so he must spend three hours on it. He usually goes to bed at about 11:00 p.m. on Sundays. He often complains(抱怨) he has too much homework to do.
【小题1】How often does John need to get up early?

A．Every day.	B．Five days a week.
C．Only at the weekend.	D．Every day except on Sundays.

【小题2】When does John do his weekend homework?

A．On Sunday evenings.	B．On Sunday mornings.
C．On Saturday evenings.	D．On Sunday afternoons.

【小题3】Why does John have lunch in KFC on Sundays?
A. Because he’s too busy.        
B. Because his parents aren’t at home.
C. Because he gets up too late.    
D. Because his parents have lunch in KFC.