Coca-Cola, world’s largest soft drinks maker, has offered to buy China’s top juice maker Hui-yuan Juice Group.
A．the; the B．a; 不填 C．the; a D．the; 不填
科目：初中英语 来源：2011-2012学年江苏省苏州市工业园区九年级上学期期中考试英语卷 题型：阅读理解
Do you like drinking Coke? As a symbol of American culture, Coca-Cola is liked by many people, especially young people all around the world. But from now on, perhaps it will sales of high-sugar fizzy(起泡的) drinks in US school.
The agreement allows only unsweetened juice, low-fat milk and water in primary and middle school vending machines and cafeterias. The agreement is “a bold(大胆的) step forward in the struggle to help 35 million young people lead healthier lives”.
Rising childhood obesity(肥胖) has become a big problem in America. A report noted that obesity has tripled(增至三倍) among teenagers in the past 25 years. It called for new limits on the marketing of junk food to children. Soda is a particular target because of its caloric content and popularity among children.
Britain has already taken similar steps to fight obesity. A recent study shows that people in the UK are much healthier than the people in the US. However, it’s better late than never. Now American schools are trying to make new regulations to guide the students to choose healthy drinks.
【小题1】_________ has become a big problem in America.
| A．Junk food | B．Drinking coke | C．Obesity | D．Health |
| A．Because it tastes good. |
| B．Because it has more calories and is popular among kids. |
| C．Because it is not a healthy diet. |
| D．Because it is a symbol of American culture. |
| A．Britain has no such problem as obesity. |
| B．People in UK are healthier than people in US. |
| C．Americans are much healthier than British people. |
| D．New regulations have been made to guide students in US school. |
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科目：初中英语 来源：2013届江苏省如皋市九年级中考模拟英语卷（带解析） 题型：阅读理解
The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in everyone’s mind.
In many countries, successful trade or brand(商标) names are protected by law so that other companies cannot make the same product by copying. Businesses register(注册) a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(联系). The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.
When a U. S company decides to sell its product in another country, it has to make sure that the product name translates(翻译) properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word — which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge up to $100,000 a word for their good names. But it’s worth it. Successful companies know how important the right brand names are for their development.
【小题1】Why are trade names protected by law in many countries?
| A．To make companies pay for naming service. |
| B．To help people choose the best products. |
| C．To present good images of the products. |
| D．To prevent good images from being copied. |
| A．The Importance of Right Brand Names | B．The Development of Names |
| C．The Rules of Naming | D．The Methods of Choosing Names |
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科目：初中英语 来源：2013-2014学年福建省九年级上学期期中模拟英语试卷（解析版） 题型：阅读理解
根据短文内容，完成下面的句子，每空一词。（每小题2分，共10分）
Do you like drinking Coke? As a symbol of American culture, Coca-Cola is liked by many people, especially young people around the world．But from now on, perhaps it will be difficult for students in the US to get it in school. A new agreement (协议) will stop almost all sales of high-sugar fizzy (起泡的) drinks in American schools.
The agreement allows only
juice, milk and water to be sold
in primary schools and middle schools. It will help 35 million young people
choose healthy drinks.
Childhood obesity (肥胖) has become a big problem in America. A report shows that obesity has risen so fast in teenagers in the past 25 years. The main reason is that kids eat too much junk food and drink too much Coke.
The UK has already used similar ways to fight obesity. A recent study shows that people in the UK are much healthier than those in the US. However, it's better late than never. Now American schools are trying to lead students to healthier lives.
******************************************************************************
1.Coca-Cola is __________ by many __________ people around the world.
2.From now on, perhaps it won’t be __________ for students in the US to __________ Coke in school.
3. According to the agreement, only juice, milk and
_______ are allowed to be sold in American ___
____.
4.A report __________ that teenager obesity has risen so __________ in the past 25 years.
5.People in the __________ are much __________ than those in the US.
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科目：初中英语 来源：2012-2013学年江苏省如皋市九年级中考模拟英语卷（解析版） 题型：阅读理解
The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in everyone’s mind.
In many countries, successful trade or brand(商标) names are protected by law so that other companies cannot make the same product by copying. Businesses register(注册) a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(联系). The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.
When a U. S company decides to sell its product in another country, it has to make sure that the product name translates(翻译) properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word — which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge up to $100,000 a word for their good names. But it’s worth it. Successful companies know how important the right brand names are for their development.
1.Why are trade names protected by law in many countries?
A．To make companies pay for naming service.
B．To help people choose the best products.
C．To present good images of the products.
D．To prevent good images from being copied.
2.What can we learn from the passage?
A. Many companies care about the cost of finding the right names.
B. Creative trade names can help companies to have a larger sale.
C. The government often does business with naming companies.
3.What’s the best title for the passage?
A．The Importance of Right Brand Names B．The Development of Names
C．The Rules of Naming D．The Methods of Choosing Names
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科目：初中英语 来源：2011-2012学年浙江省杭州市初三下学期开学检测英语试卷 题型：其他题
以下五个家庭中的成员都打算购买一些产品。请仔细阅读第56—60题中的信息，从A到F的六个选项中，选出适合他/她拟购买产品的最佳广告语，其中一项为多余选项。
1.Jack is going to study in a famous university. These days, his father is looking for a mobile phone for him so as to keep in touch with each other closely.
2.Tom is a middle school student. He likes sports very much and plays football every afternoon. But his shoes are too small for him, so after class this afternoon he has to buy a pair of new shoes.
3.Mary is going to have her 15th birthday party. Her family are making preparations for it. Her brother’s job is to buy some drink.
4.Joan doesn’t want to forget the past, especially the happy moments.
5.Alice is afraid of opening her mouth, because a bad smell will come out. So she needs something which can remove the smell no matter how much it is.
|
A |
|
B |
|
C |
|
“Just do it!” Do something, but only if you think it’s necessary. And if so, why not do it wearing Nike? |
“Always Coca Cola.” It seems to say “Coke is the only drink there is; there are no other forms of drink.” |
“Share moment, share life.” We can remember the happy moments in life by taking photos of them— using Kodak film of course! |
||
|
D |
|
E |
|
F |
|
“Make yourself heard”. When you hear this slogan, you will know there is Sony Ericsson product for you to call anyone. |
“Project Hope —Schooling every child.” It educates people about public service projects, such as Project Hope. |
“Bright-teeth fights bad breath!” It wants you to read the word “fight” and think that the toothpaste can make the bad breath disappear. |
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