Question

　　To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries fixed their attention mainly on the production of goods, and then depended on“persuasive salesmanship”to sell as much of these goods as possible and then change them into money.

　　Marketing, on the other hand, focuses on the wants of customers. It begins with first understanding the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer way is known as the marketing concept, which simply means that, instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to find ont what the consumer wants to buy.

　　This concept does not mean that business is friendly or that consumers'satisfaction is more important than profit in a company. Successful businessmen and producers, however, recognize that the surest route to profit is through understanding and satisfying customers. A striking example of the importance of satisfying customers presented itself in mid-1985, when Coca-Cola changed the flavor（味道）of its drink. The non-acceptance of the new flavor by a large majority of the public brought about quick return of the Classic Coke, which was then marketed alongside he new. King Customer ruled!

(1) Some years ago, what was the most important for most industries?

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A．Demands of consumers.

B．Preference of customers.

C．Production and sale of a company.

D．Satisfaction of customers.

(2) According to the passage, the underlined word“profit”(Paragraph 3) means“________”.

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A．production

B．selling

C．benefit

D．management

(3) According to this passage, the marketing concept means ________.

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A．producing and selling as much goods as possible to consumers

B．the customers are the center of marketing

C．consumers'preferences and demands are the most important

D．consumers'satisfaction is the most important

Answer 1

答案：C;C;B