Question

People are being lured (引诱)onto Facebook with the promise of a fun, free service without realizing they’re paying for it by giving up large amounts of personal information. Facebook then attempts to make money by selling their data to advertisers that want to send targeted messages.

　　Most Facebook users don’t realize this is happening. Even if they know what the company is up to, they still have no idea what they’re paying for Facebook because people don’t really know what their personal data is worth.

　　The biggest problem, however, is that the company keeps changing the rules. Early on, you keep everything private. That was the great thing about facebook—you could create your own little private network. Last year, the company changed its privacy rules so that many things— your city, your photo, your friends' names—were set, by default (默认)to be shared with everyone on the Internet.

　　According to Facebook’s vice-president Elliot Schrage, the company is simply making changes to improve its service, and if people don’t share information, they have a “less satisfying experience”.

　　Some critics think this is more about Facebook looking to make more money. Its original business model， which involved selling ads and putting them at the side of the page， totally failed.  Who wants to look at ads when they’re online connecting with their friends?

　　The privacy issue has already landed Facebook in hot water in Washington. In April. Senator Charles Schumer called on Facebook to change its privacy policy. He also urged the Federal Trade Commission to set guidelines for social-networking sites.“I think the senator rightly communicated that we had not been clear about what the new products were and how people could choose to use them or not to use them,” Schrage admits.

I suspect that whatever Facebook has done so far to invade our privacy, it’s only the beginning, which is why I’m considering deactivating(撤销)my account. Facebook is a handy site, but I’m upset by the idea that my information is in the hands of people I don’t know. That’s too high a price to pay.

1.What do we learn about Facebook from the first paragraph?

A．It is a website that sends messages to targeted users.

B．It makes money by putting on advertisements.

C．It profits by selling its users’ personal data.

D．It provides loads of information to its users.

2.What does the author say about most Facebook users?

A．They are reluctant to give up their personal information.

B．They don’t know their personal data enriches Facebook.

C．They don’t identify themselves when using the website.

D．They care very little about their personal information.

3.Why does Senator Charles Schumer propose?

A．Setting guidelines for advertising on websites.

B．Banning the sharing of users’ personal information.

C．Working out regulations for social-networking sites.

D．Removing ads from all social-networking sites.

4.Why does the author plan to cancel his Facebook account?

A．He is dissatisfied with its current service.

B．He finds many of its users untrustworthy.

C．He doesn’t want his personal data to be used in a wrong way.

D．He is upset by its frequent rule changes.

 

Answer 1

【答案】

1.C

2.B

3.C

4.C

【解析】

试题分析：文章的主题围绕当下很受欢迎的社交网站Facebook，揭露其将用户资料出售给广告商。而大多数用户并未意识到这一点，因为他们并没有意识到个人资料的重要性。作者的态度和立场非常鲜明，并表示考虑注销自己的账户。

1.细节理解题。根据Facebook then attempts to make money by selling their data to advertisers that want to send targeted messages.通过卖用户的信息来挣钱，故选C。

2.细节理解题。根据Facebook then attempts to make money by selling their data to advertisers that want to send targeted messages. Most Facebook users don’t realize this is happening.故选B。

3.细节理解题。根据Senator Charles Schumer called on Facebook to change its privacy policy. 故选C。

4.细节理解题。根据I’m upset by the idea that my information is in the hands of people I don’t know. That’s too high a price to pay. 可知作者就是对个人信息泄漏这件事情不满。故选C。

考点：社会类短文阅读。

点评：细节题为阅读考题的重头戏，所占比例很高达，相对而言较简单，因为这类题虽然要求理解准确，但基本上限于字面意义的理解，范围也限于局部，因此是我们可望得高分的部分。细节题绝大部分体现“中心思想是解”这一原理。本文都是细节理解题，在文中比较容易找到答案。