精英家教网 > 高中英语 > 题目详情

Do you know soon eleven biggest food and drink companies of the nations will adopt new rules to limit advertising to children under the age of 12, a move that restricts ads for products such as McDonald’s Happy Meals and the use of popular cartoon characters.

The companies announced their new rules ahead of a Federal Trade Commission hearing on Wednesday that steps up pressure on the companies to help solve the growing child obesity problem through more responsible marketing. The self-given rules include promises by seven companies who will no longer use licensed characters, such as those made popular through movies or TV shows, to advertise online or in print media unless they’re promoting their healthier products. Four other companies said they do not advertise at all to children under 12.

“I think this is a very good step forward. It’s not the end of the journey but it’s a good way down the road,” said Margo Wootan, Nutrition Policy Director at the nonprofit Center for Science in the Public Interest.

Since the FTC first publicly raised the issue in 2005, many of the companies have started selling products with better nutrition in mind. The companies hope their self-regulation efforts — organized through the Council of Better Business Bureaus — will fend off any new and more strict federal regulation.

Parents are happy to see new rules that restrict the use of cartoon characters such as Shrek, Dora the Explorer and SpongeBob SquarePants. “It catches their eyes when you’re shopping,” said Josephine Thomas, a mother of three boys who lives in Manhattan. “As soon as they see a Shrek or Mickey Mouse, they automatically look at that and they don’t see what they really need. That’s one of the biggest problems when you go shopping.” That’s one reason the food companies have said they will now only use licensed characters to advertise their “better for you” products.

1.The reason why the food and drink companies will take action is that they want to___________

A.promote sales across the country

B.limit advertising to children under the age of 12

C.meet increasing demands from kids

D.adapt to the new federal regulations

2.What can we learn from the text that the seven companies ____.

A.may still use cartoon characters in advertising

B.are going to stop advertising to children under 12

C.Would like to continue the cooperation with entertainment media

D.will make food and drink specially for fat kids

3.What of the following can best describe the underlined words “fend off”?

A.prevent ... from happening

B.draw up or work out

C.pay attention to

D.give a warm welcome to

4.What does Josephine Thomas advise in the last paragraph?

A.kids spend too much on unhealthy food

B.parents are strict about their kids’ food choice

C.“better for you” products are popular with kids

D.ads with cartoon characters mislead kids

 

【答案】

1.B

2.A

3.A

4.D

【解析】几家食品公司采取新的规则来限制自己少用广告来误导孩子。

1.细节题。根据第一段第2行adopt new rules to limit advertising to children under the age of 12可知B正确。

2.推理题。根据第二段第三,四行The self-given rules include promises by seven companies who will no longer use licensed characters。可知他们将不再使用licensed characters。可知他们现在仍然在使用。

3.猜测词义题。根据上下文可知几家公司的自我约束的努力能够阻止新的联邦法规的的颁布。

4.推理题。根据最后一段的3,4行As soon as they see a Shrek or Mickey Mouse, they automatically look at that and they don’t see what they really need.可知这样的卡通人物让孩子不知道真正需要的东西,会误导孩子。

 

练习册系列答案
相关习题

科目:高中英语 来源:2013届福建省高二12月月考英语试卷(解析版) 题型:阅读理解

You may know the English letters A, B and C. But do you know there are people called ABC? You may like eating bananas. But did you know there is a “banana person”? How strange! Are these people from “another Earth”? No. They are just Chinese people like you and me.

ABC means American-Born Chinese. An ABC is a Chinese, but was born in the United States. Sometimes, people call an ABC a “banana person”. A banana is yellow outside and white inside. So, when a person is a banana, he or she is white inside—thinking like a Westerner and yellow outside—looking like a Chinese.

Do you know why? Usually, ABCs know little about China or the Chinese language. Some of them don’t speak Chinese.

But if ABCs cannot speak Chinese, can we still call them Chinese people? Yes, of course. They are Chinese. They are overseas  Chinese. These people may be citizens of another country like the US, Canada or Singapore. But they have Chinese blood. Their parents, grandparents or even great-grandparents were from China. They all have black eyes and black hair.

But they are not Chinese citizens. They are not the people of the People’s Republic of China. For example, we all know the famous scientist  C.N. Yang(杨振宁). He got the Nobel Prize for Physics in 1957. The Chinese love him, but he is an American citizen.

1.What’s the author’s purpose in writing this passage?

A.He wants to tell us something about “ABC”.

B.He wants to show that Chinese are well respected in America.

C.He wants to tell us some knowledge about the English language.

D.He wants to introduce the American culture to us.

2.Chinese in Western countries are called “banana persons” because ____.

A.their bodies are white inside but yellow outside

B.they think like Westerners but look like Chinese

C.they were born in China but go to study in America

D.they like to eat bananas

3.C.N. Yang is mentioned here to show that ____.

A. American Chinese are great      

B. we love American Chinese

C. The Chinese can win Nobel Prizes

D. American Chinese are not Chinese citizens

4.Which is NOT true?

A. ABCs are Chinese people.

B. ABCs are all “banana persons”.

C. If you go to America or another country one day, you’ll really become an ABC.

D. ABCs know our country very little.

5.What does the underlined word in the passage mean?

A.People who born and live or work in other countries.

B.People who love other countries.

C.People who know other countries very much.

D.People who can speak other countries’languages.

 

查看答案和解析>>

科目:高中英语 来源:2014届河北省高一4月月考英语试卷(解析版) 题型:阅读理解

If you want to keep healthy, you should have good habits. What is a habit? It is something we do very often. We don’t even think when we do it. It has become a part of our lives.

“Early to bed, early to rise makes a man healthy, wealthy and wise.” This is an old English saying. Do you know what it means? It means that we must go to bed early at night and get up early in the morning. If we do, we shall be healthy, rich and clever.

Is this true? Perhaps it is. We know the body must have enough sleep. Boys and girls need eight or nine hours’ sleep every day.

Some people go to bed late at night and get up late in the morning. This is a very bad habit. Then you will not think or do your work well. Of course, you can’t be healthy, wealthy or wise.

When we get up early in the morning, we can go out and do morning exercises. Exercise means doing things with the body. Walking, running jumping, swimming, and playing ball games are all exercise. If we don’t exercise, our body will become weak.

Exercise helps the blood (血液) to move around inside our body. Blood takes food to all parts of our body.

Our body also needs air to breathe. Without air, we will die. We must have lots of clean fresh air if we want to be healthy. That is why many people like to go out to do morning exercise.

1.From the passage we know that it is good for our health to ____ .

A.eat a lot

B.go to bed early

C.get up late

D.go to bed late

2.How long should young boys and girls need to sleep a day?

A.More than ten hours

B.Over eleven hours.

C.Less than seven hours.

D.Eight hours or so.

3.If we want to keep healthy, we must ____ .

A.eat more food

B.sleep more

C.get up late

D.take enough exercise

4.Which of the following habits is NOT GOOD?

A.Don’t go to bed until twelve o’clock..

B.Take a walk after supper.

C.Run in the open air early in the morning.

D.Climb hills for half an hour early in the morning.

 

查看答案和解析>>

科目:高中英语 来源:江苏省2010届高三英语词汇专项训练 题型:单项填空

 Do you know where my address book is?  — It________ be in the hall cupboard. I think I saw it this morning.

A.could

B.can 

C.will 

D.must

 

查看答案和解析>>

科目:高中英语 来源:山西省三校2010届高三下学期4月联考(英语) 题型:完型填空

第二节完形填空(共20小题;每小题2分,满分40分)

阅读下面短文,掌握其大意,然后从题中所给的A、B、C、D四个选项中,选出最佳选项

Do you know what kind of things the young people are reading? More and more  36  and parents have noticed another kind of pollution, which came from the printed papers  37  on streets. These printed things  38  newspapers but have hardly anything to do with  39  , you can only find reading materials badly made up there—— some are too strange for anyone to 40 ; others are frightening stories of something  41 .However, many of the young readers are getting interested in such 42  reading, which 43   them what they should pay for their breakfast and brings them nightmares(恶梦)and immoral(邪恶的)ideas in 44  . Homework was left  45  ; daily games lost.

  These sellers shout on streets selling their papers well. The writers, publishers and printers,  46  they are, we never know, are  47 their silent money.

  The sheep - skinned wolf’s story seems to have been forgotten once again. Why not  48  this kind of thing? Yes, both teachers and parents have asked each other for more strict control of the young readers.  49  , the more you want to forbid it, the more they want to have a look at it.  50   you may even find out several children, driven by the curious nature,  51   one patched paper, which has traveled from hand to hand.

  It really does 52   to our society. It has already formed a sort of moral pollution. The 53  teachers and parents need more powerful support in their protection of the young generation. At the same time the young  54  need more interesting books to help them  55  those ugly papers.

  36.A. writers     B. readers    C. students      D. teachers

  37.A. sold        B. printed     C. put          D. found

  38.A. work out   B. look like    C. act as        D. depend on

  39.A. them       B. children     C. young people  D. it

  40.A. think      B. believe      C. know        D. understand

  41.A. still worse  B. even better   C. very good   D. more important

  42.A. wonderful  B. interesting   C. useful        D. poisonous

  43.A. spends     B. costs        C. pays         D. takes

  44.A. sight       B. common     C. return       D. use

  45.A. unknown  B. much       C. less        D. undone

  46.A. what       B. whoever    C. whatever     D. who

  47.A. making     B. spending     C. wasting      D. using

  48.A. forbid     B. separate      C. leave        D.forget

  49.A. Luckily    B. Unfortunately C. Badly        D. Happily

  50.A. Always    B. Hardly      C. Sometimes   D. Seldom

  51.A. share      B. get          C. hold        D. take

  52.A. good       B. favor        C. wrong      D. harm

  53.A. puzzled     B. surprised     C. disappointed  D. worried

  54.A. teachers     B. parents     C. readers       D. writers

  55.A. come into   B. break down   C. get rid of     D. get of

 

查看答案和解析>>

同步练习册答案