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    19．Companies trying to market products to mothers need to head onto the Internet with a survey showing the mothers today are online daily，using Facebook to connect to friends and Google to diagnose（诊断）illnesses．
    A survey by parenting website BabyCenter．corn found 63% of online mothers now use social media networks such as Facebook regularly，compared to only 11% three years ago．"They don't watch TV as much，they are not reading magazines as much，but instead they check Facebook where people are really drawn together over parenting questions，"BabyCenter's Editor-in-Chief Linda said．"One of the major activities is looking for comments on products．They are information seeking，particularly when it comes to babies，and companies need to realize this．"
    Companies also need to know their market well as mothers are sharing information-and complaints-online regularly．
    A drug company learned the hard way last November when online mothers found an ad targeting moms to be offensivedl（冒犯的），which result in a hot debate on the micro-blogging site Twitter．The company had to take the video ad down from its website and apologized for any offense caused．
    The online survey also found that mothers aren't going to the doctor as often．Instead they are using the Internet to find out what is wrong with their children and，when they do go to the doctor，asking which drug they should use rather than for a diagnosis．In online communities children's health issues are the leading topic of interest rating as high as 91 percent followed by childhood development tips at 79 percent and product reviews at 72 percent．

    72．The survey by parenting website BabyCenter．corn mainly intends toD．
        A．better understand some parenting questions
        B．help mothers how to find the products they prefer
        C．provide best online services for children's growth
        D．find out what mothers today do when they're online
    73．What Linda has said suggestsC．
        A．mothers online prefer product quality
        B．mothers often seek opinions before buying
        C．companies should take mothers'comments seriously
        D．companies should focus on mothers'likes and dislikes
    74．The writer takes the drug company's lesson as an example toA
        A．discuss the influences of online mothers
        B．advise companies not to advertise online
        C．persuade more mothers turn to the Internet
        D．make mothers realize the importance of ads
    75．According to the last paragraph，mothers onlineD
        A．don't trust the doctors any more
        B．still go to the doctor's for a diagnosis
        C．become their children's family doctors
        D．prefer surfing online for children's illness．

    分析 本文是一篇说明文，主要介绍了一项调查显示现在的母亲们上网主要是在facebook上进行网络社交以及利用谷歌诊断疾病．母亲们极为关注网络上的育婴信息以及孩子的健康和成长教育信息．同时也举例说明了她们在网络上有很大的影响力，提醒公司应当注意母亲们的评价以及意见．

    解答 72．D．目的意图题．由第一段段意，调查发现现在的母亲上网用facebook联系朋友和用google诊断疾病，可推知调查的目的是弄明白现在的母亲们上网的主要目的．故选D．73．C．推理判断题．由第三段句意，公司需要定期了解母亲们反馈的信息和投诉意见，可推出C选项公司应当认真考虑母亲们的评价．"take sth seriously"，意为认真、严肃对待某事．故选C．
    74．A．推理判断题．第四段段意，一个母亲发现有个公司的广告冒犯了妈妈们，因此引发了一场热议，最终，"The company had to take the video ad down from its website and apologized for any offense caused"公司不得不从网上撤下了广告并道歉．由此可推断现在网上的妈妈们影响力很大．故选A．
    75．D．细节理解题．由最后一段内容可知母亲们在孩子生病的时候会在网上查找确定孩子们是什么病，应当什么时候求诊以及吃什么药，rather than for a diagnosis（而不是去医院诊断）．故选D．

    点评 本篇阅读难度一般，主要是考察学生对文章大意的理解以及对细节的把握．考生应尤其注意文章的首段、尾段以及各段的首句，它们往往是段意的归纳，读懂了这些句子，就可以更快把握全文大意以及迅速对题干选项做出判断．

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