Question

13．Why does Facebook use blue as its primary branding color？According to The New Yorker，the reason is simple：it's because Mark Zuckerberg is red-green colorblind．As the Facebook CEO told the magazine，"Blue is the richest color for me-I can see all of blue．"
While Facebook's choice of blue didn't come after extensive research，it's most likely not sheer coincidence that two other major social networking sites-Twitter and LinkedIn-also picked blue as their dominant color．
Blue is the color of the intellect，the mind，making it the color of communication．And when you think about social media，it's all about communicating．Besides，blue is the world's favorite color，multiple surveys have shown．Ask people their favorite color，and in most parts of the world roughly half will say blue，a figure three to four times the support for common second-place finishers like purple or green．The color is also associated with trust，honor and productivity，which constitute how a lot of businesses want to be perceived．
Another example is CocaCola．It's not by accident that its logo and cans have remained red for decades．The mention of the beverage probably had you think of red immediately，the most emotionally intense color associated with boldness，love and life．
The visual sense is the strongest developed sense in most human beings．Research has revealed that people make a subconscious judgment about a person，environment，or product within 90 seconds of initial viewing and that between 62 percent and 90 percent of that assessment is based on color alone．It's only natural that advertisers and marketers have spent vast amount of time and money in attempts to use color for the purpose of influencing consumers to use their services or buy their products
（Note：Answer the questions or complete the statements in NO MORE THAN TEN WORDS．）
 
78．Why do some networking sites use"blue"as their dominant color？Because it stands for the intellect and the mind．
79．That businessmen are supposed to think carefully about the color they choose is thatit is associated with trust，honor and productivity．
80．According to the survey about their favorite color，roughly half in most parts of the worldsupport blue．
81．What is the main factor when people make a subconscious judgment？The main factor is based on color alone．

Answer 1

分析 视觉是绝大部分人最发达的感觉，人们对他人、环境或产品最初的判断有百分之六十二至百分之九十来自于视觉看见的颜色，因此广告商和市场营销人员常利用颜色来吸引顾客．

解答 78．Because it stands for the intellect and the mind．
细节理解题  根据第三段Blue is the color of the intellect，the mind…可知，Facebook，Twitter and LinkedIn等网络公司使用蓝色作为主色是因为蓝色代表着智力和思想．
79．it is associated with trust，honor and productivity
推理判断题  根据根据第三段The color is also associated with trust，honor and productivity，which constitute how a lot of businesses want to be perceived．可知，颜色与信任、荣誉及生产力联系在一起，而信任、荣誉及生产力也是许多企业想要给顾客的印象，所以商人在选择颜色时要慎重．
80．roughly half in most parts of the world．
细节理解题   根据第三段Ask people their favorite color，and in most parts of the world roughly half will say blue可知，几乎世界上一半的人最喜欢的颜色都是蓝色．
81．The main factor is based on color alone．
细节理解题  根据最后一段Research has revealed that people make a subconscious judgment about a person，environment，or product within 90 seconds of initial viewing and that between 62 percent and 90 percent of that assessment is based on color alone．可知，人们在进行最初判断时，主要是依据所判断对象的颜色．

点评 阅读表达要求学生在阅读理解的基础上，根据短文后的题目，在文中找到相关的内容，并用简洁、准确的句子，将理解的内容，书面表达出来．做题时，注意表达的内容不要超出规定的字数．