Question

 
The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children

1. 1.
   What is the best title of the text?
   1. A.
      A website aimed at children’s food
   2. B.
      The cartoon guide named “Haiz”
   3. C.
      An “aducation” website for children
   4. D.
      A popular online video game
2. 2.
   Why did the government start the website?
   1. A.
      To advertise the video game for children
   2. B.
      To help children know about advertising
   3. C.
      To attract the biggest market of buyers
   4. D.
      To sell the products of its company
3. 3.
   What can players do in the website game?
   1. A.
      Play video games during the trip
   2. B.
      Travel to a supermarket
   3. C.
      Eat in a fast-food restaurant
   4. D.
      Choose appearance for their character
4. 4.
   Children are important for advertising because they are
   1. A.
      important for the society
   2. B.
      the most potential buyers
   3. C.
      easily influenced by ads
   4. D.
      easily affected by poor products
5. 5.
   According to Michelle Obama, lots of foods advertised for children are ________
   1. A.
      of low quality
   2. B.
      yummy
   3. C.
      of high nutrition
   4. D.
      healthy

Answer 1

CBDBA
试题分析：本文讲述的是一个美国的网站，通过一种很特别的方法来教育孩子认识到广告的具体的作用，并仔细介绍了这个网站中的具体的信息。
1.C 主旨大意题。根据文章主题段第一段The US government has started a website, Admongo, to help children think critically about the advertising aimed at them.可知本文讲述的是一个教育美国的孩子认识广告的网站。故C正确。
2.B 细节题。根据文章第一段to help children think critically about the advertising aimed at them.可知本文介绍的是关于帮助孩子了解广告信息的网站。故B正确。
3.D 细节题。根据文章第五段第2行They can choose different skin colors, hair styles, eye and mouth shapes可知在这个游戏里孩子可以选择自己的人物的外貌。故D正确。
4.B 细节题。根据文章倒数第二段The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.可知孩子是潜在的顾客。故B正确。
5.A 推理题。根据文章最后一句First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.可知她想要看见更健康的食品，也就是说现在的食品不够健康，质量不高。故A正确。
考点：考察教育类短文阅读
点评：本文讲述的是一个美国的网站，通过一种很特别的方法来教育孩子认识到广告的具体的作用，并仔细介绍了这个网站中的具体的信息。本文考查细节题为主，细节题可以在文章中直接找到与答案有关的信息或是其变体。搜查信息在阅读中非常重要它包括理解作者在叙述某事时使用的具体事实、数据、图表等细节信息。在一篇短文里大部分篇幅都属于这类围绕主体展开的细节。做这类题一般采用寻读法即先读题，然后带着问题快速阅读短文，找出与问题有关的词语或句子，再对相关部分进行分析对比，找出答案。