Question

【题目】On Tuesday, the White House and the U.S. Department of Agriculture (USDA) set new limits (设置新限定)on advertising food and drinks in schools.

The rules ban (禁止)advertisements for unhealthy foods in schools. The ad ban includes sugary drinks that account for more than 90% of unhealthy ads. An ad for Coca-Cola, for example, will be removed from a scoreboard (记分牌) at a high school football game. However, ads for Diet Coke and Dasani water, owned by the same company, are allowed to display(展示).

The new rules are part of the First Lady’s “Let’s Move” campaign to fight childhood obesity (肥胖). Her goal is to get kids to eat healthier food. The marketing limits came after new USDA regulations that put a limit on the calorie, fat and sugar in most school food items. “The idea is simple — our classrooms should be healthy places,” the First Lady Michelle Obama said. “Because when parents are working hard to teach their kids healthy habits at home, their work shouldn’t be destroyed by unhealthy messages in schools.” However, the healthier food rules are criticized by people who think the government should not control what kids eat and by some students who don’t like the healthier foods.

It is reported that food companies spend $149 million a year on marketing foods to kids, and many big companies are supporting the new rules. Coca-Cola and PepsiCo have started to advertise healthier products. For schools, junk food ads like the Coca-Cola scoreboard will be taken down.

“The new limits ensure(保证) that schools remain safe places where kids can learn and eat healthy food,” Agriculture Secretary Tom Vilsak said. The rules will help guide schools on ways to create standards (标准) for foods and physical activities. They will require parents and the community to be involved in the campaign.

【1】What’s the main idea of the text?

A. Having a balanced diet in schools is important.

B. New limits on advertising foods in schools have been set.

C. It’s Michelle’s duty to make sure schools are safe places.

D. Banning advertisements for Coca-Cola in schools is necessary.

【2】The “Let’s Move” campaign aims to_____.

A. instruct parents to cook healthy food at home

B. let children keep away from sugar

C. warn children of the danger of obesity

D. keep American children healthy

【3】What’s Coca-Cola’s attitude towards the new limits?

A. Supportive. B.unsatisfied.

C. Doubtful. D. Disappointed.

【4】Which of the following is TRUE according to the text?

A. All advertisements for Coca-Cola in schools will be removed.

B. All people approve of banning advertisements for unhealthy food.

C. Schools play an important role in forming children’s healthy habits.

D. The new limits will have a negative effect on all food companies.

Answer 1

【答案】

【1】B

【2】D

【3】A

【4】C

【解析】

试题分析：本文主要讲了美国白宫和美国农业部颁布了关于在校食品及饮品广告的新限定，并明确指出包括新规定在内的‘Let’s Move’这项运动目标是使全美在校生的饮食更加健康，美国各大食品公司也为其在食品广告上做出相应的调整。

【1】概括归纳题。本题可采用排除法，A和C选项均于本文主题无关，D选项于原文内容不符，文章主要内容围绕新的的食品广告规则展开，联系到文章内容，故选B。

【2】细节理解题。从文中第三段‘The new rules are part of the First Lady’s “Let’s Move” campaign to fight childhood obesity (肥胖). Her goal is to get kids to eat healthier food.’可知‘Let’s Move’这项运动是用来抵抗童年过度肥胖，而最终的目标是使孩子们的饮食更健康，故选D。

【3】细节理解题。从文章倒数第二段‘Coca-Cola and PepsiCo have started to advertise healthier products. For schools, junk food ads like the Coca-Cola scoreboard will be taken down. ’可知可口可乐和百事公司已经开始为更健康的是食品做广告，对于学校，类似可口可乐这样的垃圾食品广告记分牌将被取下，故选A。

【4】判断推理题。本题可用排除法，A，B和D选项文中均没有提及，而文章内容主要针对学校和在校生，联系文章内容，故选C。