Instagram is containing so many photos of food-now a pop-up diner in London is taking advantage of this new trend by letting people settle the bill for their meals simply by uploading photos of their 题目和参考答案——青夏教育精英家教网—

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9．Instagram is containing so many photos of food-now a pop-up diner in London is taking advantage of this new trend by letting people settle the bill for their meals simply by uploading photos of their dishes to social networks．
I always thought people's taking pictures of their food was kind of silly，but at this new pop-up restaurant in the UK，I'd probably do it too．'The Picture House'is the world's first pay-by-photo restaurant-you order，click a photo of the food，share on Instagram and eat for free!
The restaurant belongs to frozen food giant （巨人）Birds Eye，who came up with the idea to cash in on people's addiction with photographing food and sharing the pictures online．They conducted a survey and found out that more than half of the British population regularly took pictures of their meals．So they realized it was a better way to advertise their new dining range．
The pop-up diner was open in Soho，London for three days in May，and is now moving to other major UK cities．They serve two-course meals that customers don't have to pay for，if they photo and Instagram it．
The restaurant is a part of Birds Eye's'Food for Life'campaign，a new marketing project that aims at changing the way people look at frozen food．"Taking photos of food enables people to show off and to share their mealtime moments-from the everyday to the special，"said marketing director Margaret Jobling．
The reaction to The Picture House has been great so far．And the pay-by-picture concept has proven to be an effective way．Alternative payment methods are actually gaining popularity among a lot of businesses．Last year，in a cafe in Germany customers pay by how much time they spend there，not by what they eat．ziyuanku．com

25．Instagram probably isD
A．a restaurant free of charge
B．a campaign of"Food for Life"
C．a new marketing project
D．a program used to share photos
26．"The Picture House"encourages sharing photos of its food toB．
A．raise the price of frozen food
B．attract more customers
C．create a new social media trend
D．reward the regular customers
27．Which of the following can serve as the best title for the passage？C
A．No Need to Pay．
B．The Pop-up Diner．
C．Pay by Picture．
D．Food for Life．

分析本文介绍了英国一家餐厅运用了时下最流行的照片分享软件来招揽客户，只要上传他们餐厅的相片到照片分享软件上，就可以免单，这家餐厅所属的公司通过对人们日常生活的观察，结合自身产业推出的营销策略深受大家喜爱，实践证明这项策略非常成功．

解答 25．D．细节理解题．根据文章'The Picture House'is the world's first pay-by-photo restaurant-you order，click a photo of the food，share on Instagram and eat for free!可知本文讲的是英国一家餐厅将餐厅经营与时下流行的照片分享软件相结合的事例，从全文大意中可推断出答案是D．
26．B．细节理解题．根据文章 they realized it was a better way to advertise their new dining range．"中可以看出，他想拓宽餐厅的业务范围，吸引更多的顾客．故选择B．
27．C．细节理解题．根据文章'The Picture House'is the world's first pay-by-photo restaurant-you order，click a photo of the food，share on Instagram and eat for free!可知英国一家餐厅将餐厅经营与时下流行的照片分享软件相结合的事例，人们只要上传照片就可以获得免单．因此选择C．

点评考察学生的细节理解和推理判断能力，做细节理解题时一定要找到文章中的原句，和题干进行比较，再做出正确的选择．在做推理判断题不要以个人的主观想象代替文章的事实，要根据文章事实进行合乎逻辑的推理判断．

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