科目：高中英语 来源：2011-2012学年湖南凤凰县华鑫中学高二12月月考英语试卷 题型：阅读理解
The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment. 
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.
【小题1】What is the best title of the text?
| A．A website aimed at children’s food | B．The cartoon guide named “Haiz” |
| C．An “aducation” website for children | D．A popular online video game |
| A．To advertise the video game for children. |
| B．To help children know about advertising. |
| C．To attract the biggest market of buyers. |
| D．To sell the products of its company. |
| A．Play video games during the trip. | B．Travel to a supermarket. |
| C．Eat in a fast-food restaurant. | D．Choose appearance for their character. |
| A．important for the society | B．the most potential buyers |
| C．easily influenced by ads | D．easily affected by poor products |
| A．of low quality | B．yummy | C．of high nutrition | D．healthy |
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科目：高中英语 来源：2013-2014学年浙江省“六市六校”联盟高考模拟考试英语试卷（解析版） 题型：阅读理解
Everyone hates to wait in lines. We get that anxious feeling that our precious life is slipping away while we’re doing something so meaningless. But it’s not always the length of the wait we find so unbearable. Some people camp outside Apple stores for an entire night just to get their hands on the latest product. But waiting 10 minutes in a grocery store just to buy a drink? Forget it.
??? Our behavior when waiting is only partly decided by the length of the wait. “Often the psychology of queuing is more important than the statistics of the wait itself,” notes the MIT researcher Richard Larson.
??? One apparent aspect of queuing psychology is that we get bored when we wait in line. This issue is solved in many ways, from magazines in hospital waiting rooms to mirrors in elevators so that we can check our appearance.
??? We really hate it when we expect a short wait and then get a long one. But studies show that we are much more patient when we are given an idea of how long we’ll be waiting.
??? Walt Disney Co knows this better than anyone else. It posts estimated waiting times for attractions in its theme parks. But according to Larson, these times are overestimated so that visitors get to the front of the queue more quickly than they expect. It keeps them happy.
??? But perhaps the biggest influence on our feelings about waiting in a line has to do with our sense of fairness. When it comes to queues, the universally acknowledged standard is first come, first served. Any departure from this principle is regarded as unfair and can lead to violent queue anger.
You’ve probably experienced mild queue anger yourself in fast food restaurants, watching people in the other line zoom ahead of you, cursing yourself for having chosen the “wrong” line. In order to solve this problem, the serpentine(蛇形) line was invented. The serpentine line guides all customers into one big snaking queue, separated by ropes or barriers. When you reach the head of the queue, you are directed to the next available server, or teller, or customs official. The serpentine line isn’t always faster than multi-lines before an array(排) of cash registers. But it offers important comfort: you absolutely never have to see someone arrive after you and get served before you.
In life, waiting is inevitable. But a better understanding of the psychology of waiting can help make it a bit more bearable. When all else fails, bring a book or a smart phone will also do.
1.In the 1st paragraph, the author intends to tell us_____.
A. why people are crazy about Apple’s products
B. people waste their precious time in queuing
C. waiting time is not the only cause for people’s hate in queuing
D. the psychology is the real reason why people hate to wait in lines
2.Walt Disney Co makes people queuing happily by_____.
A. having people queue in serpentine line
B. letting people know how long they will wait exactly
C. making people queue shorter than they are informed
D. offering people magazines to read when waiting in lines
3.Serpentine line was invented to_____.
A. make the waiting line move faster
B. guarantee the first-come-first-served principle
C. solve the problem of feeling bored in queuing
D. guide all customers into one big snaking queue
4.The main purpose of the passage is _____.
A. to explain the advantages of serpentine line
B. to introduce ways of saving time in queuing
C. to offer an explanation of the psychology of queuing
D. to analyze the psychology of people queuing for Apple products
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科目：高中英语 来源：2016届吉林省高一上学期期末考试英语试卷（解析版） 题型：书面表达
Directions： You are allowed 30 minutes to write a composition on the topic Fast Food. You should write at least 110 words and base your composition on the outline given in Chinese below.
1. 快餐在中国十分流行 ，尤其儿童和青少年喜欢。
2.快餐的利弊。
3.你的建议。
参考词汇：营养（名词 ）nutrition
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科目：高中英语 来源：2009-2010学年江苏省苏州市高二下学期期中考试（英语） 题型：单项填空
More and more fast-food restaurants have _____ all over the town in the last few years.
|
A．come up |
B．taken up |
C．sprung up |
D．put up |
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科目：高中英语 来源：2007年高考安徽卷英语试题 题型：阅读理解
As societies develop,their members start to see things not so much according to what they need,but according to what they want.When people have enough money,these wants become demands.
Now,it’s important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies(策略).There are various ways of doing this.One way at supermarkets(超市),for example,is to interview(采访)customers while they’re doing their shopping.They can be asked what they prefer to buy and then the results of the research can be studied.This provides information on which to base future marketing strategies.It’s also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public,as if they were ordinary customers,to get an idea of how customers act.
Another way to get information from customers is to give them something.For example,some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing.As well as being a good way of attracting customers into the restaurants to spend their money,it also allows the managers to get a feel for where to attract customers and which age-groups to attract.
Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work,touring the park dressed as Mickey Mouse or something like that.This provides them with a perfect chance to examine the scene and watch the customers without being noticed.
1.The text is designed for ________.
|
A．managers |
B．salesmen |
|
C．researchers |
D．customers |
2.Which of the following can help managers get useful information?
|
A．Visiting customers themselves. |
|
B．Giving customers free food on the street. |
|
C．Visiting parks as ordinary customers. |
|
D．Asking customers questions at supermarkets. |
3.What does the word“this”underlined in the last sentence refer to?
|
A．Visiting Disneyland. |
|
B．Wearing attractive clothes. |
|
C．Acting Mickey Mouse. |
|
D．Dressing up and walking around. |
4.The main idea of the text is ________.
|
A．how to do market research |
|
B．how to develop marketing strategies |
|
C．how to find out customers’ social needs |
|
D．how to encourage customers to spend more money |
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