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12.Oprah Winfrey,born in 1954,is all American talk show host,best known for her multi-award-winning talk show.She is also,according to some assessments,the most influential woman in the world.It's no surprise that her endorsement(认可)can bring overnight sales fortune that defeats most,if not all,marketing campaigns.The star features about 20products each year On her"Favorite Things"show.There's even a term for it:the Oprah Effect.
Her television career began unexpectedly.When she was 16year old,she had the idea of being a journalist to tell other people's stories in a way that made a difference in their lives and the world.She was on television by the time she was 19years old.And in 1986she started her own television show with a continuous determination to succeed at first.
TIME magazine wrote,"People would have doubted Oprah Winfrey's swift rise to host of the most popular talk show on TV.In a field dominated by white males,she is a black female of big size.As interviewers go,she is no match for Phil Donahue.What she lacks in journalistic toughness,she makes up for in plainspoken curiosity,rich humor and,above all understanding.Guests with sad[stories to tell tend to bring out a tear in Oprah's eye.They,in turn,often find themselves exposing things they would not imagine telling anyone,much less a national TV audience."
"I was nervous about the competition and then I became my own competition raising the bar every year,pushing,pushing,pushing myself as hard as I knew.It doesn't matter how far you might rise.At some point you are bound to fall if you're constantly doing what we do,raising the bar.If you're constantly pushing yourself higher,higher the law of averages,you will at some point fall.And when you do,I want you to know this,remember this:there is no such thing as failure.Failure is just life trying to move us in another direction"as Oprah addressed graduates at Harvard on May 30,2013.

35.The Oprah Effect refers toA
A.the effect on a business     
B.the power of Oprah's opinions
C.the impact on talkshows    
D.the assessment of Oprah's talk show
36.What can be inferred about Oprah's television career?D
A.She once gave up on her choice
B.Her swift success has been expected.
C.It lives up to her parents'expectation.
D.She must have been challenged by white males.
37.The message from Oprah to graduates at Harvard is thatB.
A.success comes after failure
B.failure is nothing to fear
C.there is no need to set goals too high
D.pushing physical limits makes no sense
38.Which of the following best describes Oprah Winfrey?C
A.Dull and pushy.
B.Honest but tough.
C.Caring and determined.
D.Curious but weak.

分析 本文主要讲述了美国著名的脱口秀主持人奥普拉•温弗瑞,被认为是世界上最有影响力的女人,得到她认可的商品可能一夜售罄,这比任何的市场宣传手段都更有效,被称为奥普拉效应,同时本文也讲述了她的电视生涯的过程

解答 35.A细节理解题,由第一段It's no surprise that her endorsement(认可)can bring overnight sales fortune that defeats most,if not all,marketing campaigns.可知,得到奥普拉•温弗瑞认可的东西可能会一夜售罄,能打败几乎所有的市场宣传手段,这就是奥普拉效应,故选A
36.D细节理解题,由第三段"People would have doubted Oprah Winfrey's swift rise to host of the most popular talk show on TV.In a field dominated by white males"可知,人们,尤其是男性白种人,怀疑过奥普拉的迅速成名,故选D
37.B细节理解题,由第四段"there is no such thing as failure.Failure is just life trying to move us in another direction"可知,奥普拉认为,生活中没有失败这样的东西,所谓的失败只是生命在指引你 换一个方向前行,故选B
38.C理解推断题,由第二段"with a continuous determination to succeed at first"和第三段"Guests with sad[stories to tell tend to bring out a tear in Oprah's eye."可知,奥普拉意志坚定,对嘉宾的经历有同情心,故选C

点评 考点:本文考查学生的记叙类阅读的水平,需要学生认真阅读原文,仔细查找文中细节,对文章脉络有整体的了解,能根据文章进行合理推断

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