We mustn’t risk __________________(被困住）a storm.(catch)
科目：高中英语 来源：2010届高考二轮复习英语阅读理解二十篇精读 题型：阅读理解
Passage three(Advertisers Perform a Useful Service to the Community)
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. ‘It’s iniquitous,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch, match and dispatch’ column but by far the most fascinating section is the personal or ‘agony’ column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
1.What is main idea of this passage?
A. Advertisement.
B. The benefits of advertisement.
C. Advertisers perform a useful service to communities.
D. The costs of advertisement.
2.The attitude of the author toward advertisers is
A. Appreciative. B. Trustworthy. C. Critical. D. dissatisfactory.
3.Why do the critics criticize advertisers?
A. Because advertisers often brag.
B. Because critics think advertisement is a “waste of money”.
C. Because customers are encouraged to buy more than necessary.
D. Because customers pay more.
4.Which of the following is Not True?
A. Advertisement makes contribution to our pockets and we may know everything.
B. We can buy what we want.
C. Good quality products don’t need to be advertised.
D. Advertisement makes our life colorful.
5.The passage is
A. Narration. B. Description. C. Criticism. D. Argumentation.
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科目：高中英语 来源：2010-2011年辽宁省本溪市第一中学高一下期末考试英语试卷 题型：填空题
文中共有10处语言错误．每句中最多有两处。错误涉及一个单词的增加、删除或修改。
增加：在缺词处加一个漏字符号(^)，并在其下面写出谈加的词。
删除：把多余的词用斜线(＼)划掉。
修改：在错的词下划一横线，并在该词下面写出修改后的词。
注意：1．每处错误及其修改仅限一词。
2．只允许修改l0处，多者（从第11处起）不计分。
Now paper still come from trees. Unfortunately, we use a lot of paper every day. We mustn’t waste paper, or there will not have any trees leaving on the earth. No trees means no paper. We need 17 trees make one ton of paper. We must start using fewer paper. How can we save paper? Firstly, we can use both sides of paper. We can reuse again envelopes. We can use plastic cups and plates instead of paper one. We can either use handkerchiefs instead of paper tissues. Beside, we can use fewer paper shopping bags and we can reuse these paper bags late.
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科目：高中英语 来源：2013-2014学年贵州省高三上学期第一次联考英语试卷（解析版） 题型：单项填空
We shouldn’t drink _______ we drive and we mustn’t drive if we’ve drunk.
A. unless????????? B. before???????? C. until???????????? D. while
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科目：高中英语 来源：浙江省杭州市萧山区三校20092010学年高一下学期期末联考试题（英语） 题型：单词拼写
第II卷(共35分)
第一节：单词拼写（共10小题; 每小题1分，满分10分）
根据下列句子及所给单词的首字母，在答题纸上按题号写出各单词正确的完全形式（每空限写一词）。
1. 1. We mustn't judge a person by his a_____________.
2. She said she didn’t like it, but p__________ (in my opinion)I thought it was very good.
3. The band b______ up in about 1970, but reunited in the mid-1980s.
4. Many rare animals are in d________, because they are being hunted for.
5. People killed the Tibetan antelope for fur b_______ the stomachs.
6. He was a_______ the first prize in the English competition.
7. We have a lot in c________, so we often have a lot to talk about.
8. You must a_______ to your sister for being so rude.
9. A m______ is a person who performs or writes music, especially as his/her job.
10. The girl looks so a___________ that everyone pays attention to her.
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科目：高中英语 来源：2013届度江苏省高二第一学期期中考试英语题 题型：填空题
请认真阅读下列短文，并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。注意：每个空格只填1个单词。请将答案写在答题卡上相应题号的横线上。
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to offend them because they have a talent for self-promotion and because they have so much money to throw around. ‘It’s unfair,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods comes largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway rules while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of disasters.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not survive without this source of revenue(收益). The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine. What a greatly useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch, match and dispatch’ column but by far the most fascinating section is the personal or ‘agony’ column（读者来信专栏）. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
|
Topic |
Advertising or not? |
|
1 of criticism |
l having a talent for self-promotion l 2 so much money l making the price of goods 3 |
|
With ads |
l Consumer goods are not so 4 . l People 5 a great deal of knowledge from ads. l Ads provide us with some 6 to new products or remind us of the old ones. l A cheerful, witty ad makes our life more 7 . |
|
Without ads |
l Newspapers, commercial radio and television companies could hardly 8 . l We pay 9 for our daily paper or cannot enjoy so many broadcast programmes. l It will not be so 10 if people want to find a job, buy or sell a house, announce a birth, marriage or death. |
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