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    16．Eleven of the nation's biggest food and drink companies will adopt new rules to limit advertising to children under the age of 12，a move that restricts ads for products such as McDonald's Happy Meals and the use of popular catoon characters．
    The companies announced their new rules ahead of a Federal Trade Commission hearing on Wednesday that steps up pressure on the companies tohelp solve the growing child obesity problem through more responsible marketing．The self-given rules include promises by seven companies who will no longer use licensed characters，such as those made popular through movies or TV shows，to advertise online or in print media unless hey're promoting their healthier products．Four other companies said they do not advertise at all to children under 12．
    "I think this is a very good step forward．It's not the end of the journey but it's a good way down the road，"said Margo Wootan，Nutrition Policy Director at the nonprofit Center for Science in the Public Interest．
    Since the FTC first publicly raised the issue in 2005，many of the companies have started selling products with better nutrition in mind．The companies hope their self-regulation efforts-organized through the Council of Better Business Bureaus-will fend off any new and more strict federal regulation．
    Parents are happy to see new rules that restrict the use of cartoon characters such as Shrek，Dora the Explorer and SpongeBob SquarePants．"It catches their eyes when you're shopping，"said Josephine Thomas，a mother of three boys who lives in Manhattan．"As soon as they see a Shrek or Mickey Mouse，they automatically look at that and they don't see what they really need．That's one of the biggest problems when you go shopping．"That's one reason the food companies have said they will now only use licensed characters to advertise their"better for you"products．
    63．We can learn from the text that the seven companiesA．
    A．may still use cartoon characters in advertising
    B．will end the cooperation with entertainment media
    C．are going to stop advertising to children under 12
    D．will make food and drink specially for fat kids
    64．The underlined words"fend off"in Paragraph 4meanB．
    A．pay attention to                    
    B．prevent…from happening
    C．draw up or work out               
    D．give a warm welcome to
    65．Josephine Thomas suggests in the last paragraph thatC．
    A．kids spend too much on unhealthy food
    B．parents are strict about their kids'food choice
    C．ads with cartoon characters mislead kids
    D．"better for you"products are popular with kids．

    分析 几家食品公司采取新的规则来限制自己少用广告来误导孩子．

    解答 63．A．推理题．根据第二段第三，四行The self-given rules include promises by seven companies who will no longer use licensed characters．可知他们将不再使用licensed characters．可知他们现在仍然在使用．故选A．
    64．B．猜测词义题．根据上下文可推知几家公司的自我约束的努力能够阻止新的联邦法规的颁布．故选B．
    65．C．推理题．根据最后一段的3，4行As soon as they see a Shrek or Mickey Mouse，they automatically look at that and they don't see what they really need．可知这样的卡通人物让孩子不知道真正需要的东西，会误导孩子．故选C．

    点评 在做阅读理解时，考生可快速阅读短文，通读测试题，明确考察点，在对应细读，加快做题速度．有时间还可以复查校对答案．

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