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At a recent luncheon(午餐会), Yao Ming, an well-known Chinese basketball players, was introduced to the CEOs of IBM, FedEx, Motorola, Disney, AOL Time Warner and visiting former Chinese President, Jiang Zemin. Other deals include Nike, Sorrent, and China Unicom.

In the end Yao is expected to earn much more in endorsement deals than his four-year,$18-million salary to play center for the Houston Rockets.

    “His friendly personality is real”, says Jimmy Siegel, who as vice-chairman, senior executive creative director at BBDO New York was behind Yao’s “Yo!” commercial for the Visa check card.

    “He’s very much what you’d imagine,” says Siegel. “He’s very modest, down to Earth, somewhat self-effacing(不爱抛头露面的)and somewhat quiet but I think that’s part of the language problem.”

Despite all the attention, Ming’s bank account is still a far cry from Jordan’s or Woods’, who each earn between$40 million and $60 million every year in endorsement.

Unlike Jordan and Woods--who are unquestionably the best in the world at what they do--there’s no way to know how long Yao Ming will remain the king of the NBA—he’s only been here for six months.

1. Who have / has contacted with Yao Ming recently ?

A. CEOs of IBM, Motorola.Disney, AOL Time Warner.

B. Visiting Chinese President Hu Jintao.      

C. Sorrent, vice-chairman of BBDO New York.

D. Jordan and Woods.

2. What does the underlined word“endorsement”mean?

A. Commercial.      B. Entertainment.      C. Sports.              D. Marketing.

3. Which of the statements about Yao Ming is Not true?

A. He is now quite popular in the U.S..

B. He is a modest, down to earth young man.

C. He may earn more in endorsement deals than his salary. 

D. He will surely become the future king of the NBA.

4. Why is it Yao Ming’s bank account still much less than Jordan’s or Woods’?

A. He is not as good a player as Jordon or Woods.

B. He will earn only 18 million in 4 years in the future.

C. His endorsement income is now lower than Jordan’s or Woods’.

D. He has only been in the States for six months.

5. What is the part reason why Yao Ming is self-effacing and quiet according to Siegel?

A. Because Yao Ming didn’t like the luncheon.

B. Because Jordon was invited to the luncheon.

C. Because Yao Ming had language problem.

D. Because Yao Ming didn’t meet his best friend here.

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   A. Nation     B. Opinion   C. Science    D. Business

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B. find out the link between personality and health

C. gather information for the National Institutes of Health

D. compare each woman’s personality changes

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