1．The time-honored lamp and lantern business in Pingyao county，Shanxi province was popular back when there were large festivities or celebrations and corporations，institutions and government offices needed lanterns to decorate their halls and streets．
Then the central government started calling for budget cuts，and no unnecessary celebrations，so the industry was staring at a depressed market and a number of enterprises just shut down and the Pingyao faced a challenge．But，now it is on an innovative path that has led to success and the market downturn has passed and it is seeing a second peak．
It has stopped using the mass production lines that targeted big festivals and has turned instead to traditional lantern arts and culture and brought in new technology and developed new products to meet diverse demands from customers all across the country．
Li Xiaoqian，head of one shop，says that they have turned from single-product groups to arts and crafts and are"making culture"instead of just products．Previously，they only catered to Shanxi culture，but now they embrace Fujian，Jiangsu，Zhejiang and Taiwan cultures as well and even got the invitation from the city of Taichung，Taiwan to take part in 2015lantern show during Spring Festival there．And，Li goes on，even though this may not bring in big profits，it could be a good way to increase their influence through cultural exchanges．
In their research，they also discovered a trend among museums and tourist spots that valued Chinese civilization and culture so they considered combining the traditional lantern business with tourism as another pathway and are now sorting through all kinds of historical materials and preparing for indoor exhibitions by cooperating with museums and exhibition centers．
So，it looks as if，in the battle for the market，this crafts shop has finally come out a winner．
59．The lamp and lantern industry declined afterC．
A．the prices went up sharply some years ago
B．big festivals were celebrated in more ways
C．we started to correct unhealthy social trend
D．they lost attraction to their former customers
60．What has mainly helped lead to a new boom in the business？B
A．Improving product quality．
B．Adjusting managing strategy．
C．Designing beautiful patterns．
D．Advertising products widely．
61．Which is the main factor in Li's crafts shop winning the competition？C
A．Their technique．
B．Their talent．
C．Their creativity．
D．Their devotion．
62．One of the purposes of the news story is probablyA．
A．to provide an example for other businesses to follow
B．to ask more people to take part in 2015lantern show
C．to introduce a good lamp and lantern shop to readers
D．to call for a yet more booming market in the business．
分析 该文章主要介绍了陕西平遥的灯笼的发展走向，平遥灯笼已经走出平遥、走向全国，甚至走向祖国的宝岛---台湾．现在的平遥灯笼已经与旅游业合作，作者以此提醒其他商业的应该怎么办．
解答 CBCA
59．C．细节推理题．根据文章第二段的Then the central government started calling for budget cuts，and no unnecessary celebrations，so the industry was staring at a depressed market中的关键词unnecessary判断．故选C．
60．B．细节推理题．根据文章第三段的has turned instead to traditional lantern arts and culture and brought in new technology and developed new products to meet diverse demands from customers all across the country可知是调整了管理策略带来了灯笼业的发展．故选B．
61．C．细节推理题．根据文章第四段的they have turned from single-product groups to arts and crafts and are
"making culture"instead of just products可知是他的创造力让他赢得了合作．故选C．
62．A．主旨大意题．通读全文，并根据文章的最后一段推断作者主要是为其他商业提供一个范例．故选A．
点评 做本题时，首先要快速浏览全文，把握文章的主旨大意，理清作者的写作思路；然后结合上下文，逐句分析，并正确理解题干的意思；最后结合选项中内容，找到符合文意的选项．
