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    精英家教网 > 高中英语 > 题目详情

    If a business wants to sell its products internationally, it had better do some market research first. This is a lesson that some large American corporations have learned the hard way.
    What’s in the name?
    Sometimes the problem is the name. When General Motors introduced its Chevy Nova into Latin America, it overlooked the fact that Nova in Spanish means “It doesn’t go”. Sure enough, the Chevy Nova never went anywhere in Latin America.
    Translation problems
    Sometimes it is the slogan that doesn’t work. No company knows this better than Pepsi-Cola, with its “Come alive with Pepsi!” campaign. The campaign was so successful in the United States , Pepsi translated its slogan literally for its international campaign. As it turned out , the translations weren’t quite right. Pepsi was begging Germans to “Come out of the grave(坟墓)” and telling the Chinese that “Pepsi brings your ancestors(老祖宗) back from the grave.”
    A picture’s worth a thousand words
    Other times, the problem involves packaging . A picture of a smiling baby has helped sell countless jars of Gerber baby food. When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in African countries, the picture on the jar shows what the jar has in it, for many people there can’t read.
    Twist of fate
    Even the culture and religious factors and pure coincidence can be involved. Thorn McAn shoes have a Thorn McAn “signature” inside. To people in Bangladesh, which is a Muslim country, this signature looked like Arabic script for the word Allah. In that country, feet are considered unclean, and Muslims felt the company was offending God’s name by having people walk on it

    1. 1.

      From the text we learned that _________

      1. A.
        Chevy Nova was brought in Latin America
      2. B.
        General Motors did the best market research of all companies
      3. C.
        Pepsi still sold well in China owing to the translation problems
      4. D.
        the “Come alive with Pepsi” campaign worked well in the US
    2. 2.

      What was “Gerber’s problem”?

      1. A.
        A translation problem
      2. B.
        Cultural factor
      3. C.
        Religious factor
      4. D.
        The picture on the jar
    3. 3.

      For what reason were Thorn McAn shoes turned down in Bangladesh?

      1. A.
        They are not designed attractively
      2. B.
        Their advertisements are not persuasive
      3. C.
        A signature looking like the word Allah was in the shoes
      4. D.
        Problem for Thorn McAn was the company’s name
    4. 4.

      What does the text mainly tell us?

      1. A.
        Lessons from some large corporations
      2. B.
        How to make use of advertisements
      3. C.
        The importance of market research
      4. D.
        The importance of packaging
    DDCC
    试题分析：文章大意:本文以几个实例向我们展示一些商战中的教训，告知我们想要拓展国际市场，我们首先一定要做一些市场调查。
    1. D 细节理解题。 本题涉及细节较多，只能一个选项一个选项地核查。根据A选项中的Chevy Nova，Latin America到文中去找信息源，定位在小标题“What’s in the name?”那一段，根据“the Chevy Nova never went anywhere in Latin America.”可知该产品未能成功引进到Latin America，因此，A项错误。根据B选项中的General Motors到文中去找信息源，也在小标题“What’s in the name?”那一段。可那里根本没说该公司做了最好的市场调查，因此，B项错误。根据C项中的Pepsi， translation problems可以找到相关信息在第二小标题“Translation problems”之下，而根据那段的信息，…telling the Chinese that “Pepsi brings your ancestors(老祖宗) back from the grave.”,……告诉中国人“Pepsi把你的老祖宗从坟里挖出来”可知这是中国人不喜欢听的一句话，中国人不可能因为这种翻译而让Pepsi在中国畅销，因此，C项错误。D项的信息源也在第二小标题之下，The campaign was so successful in the United States这个运动在美国非常成功。可知D项正确。
    2.D 细节理解题。由第三小标题A picture’s worth a thousand words中提到的 “the picture on the jar shows what the jar has in it, for many people there can’t read.”罐子上面的图画显示的就是罐子里所装的东西，因为那里的人不会阅读。可知问题出在包装图案上，答案选D。
    3. C 推理判断题。由题目中的Thorn McAn，Bangladesh可以找到该题的信息源在小标题“Twist of fate”这下。 “this signature looked like Arabic script for the word Allah.”  Thorn McAn shoes上的签名看起来就像是阿拉伯文字Allah。 孟加拉国是一个穆斯林国家，Allah被认为是宇宙的最高主宰，而脚被认为是不干净的，孟加拉国的人认为该鞋的创意，冒犯了他们的神灵。可知Thom McAn鞋在Bangladesh滞销的原因是鞋上的签名，所以选C项。
    4.C主旨大意题。像这种有小标题的文章，文章的主旨大意一般位于文章的开头，或最后一段，反正不可能位于有小标题的部分。而这篇文章最后一个小标题的内容讲完以后，就再无下文了，因此，该文的主旨只可能在第一段。If a business wants to sell its products internationally, it had better do some market research first. 如果一家公司想要让产品走向世界，最好先进行市场调查。由此可知本文讲述了市场调查的重要性。故选C。
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    1. 1.

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    1. 1.

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      1. A.
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    1. 1.

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      1. A.
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      The man in a black coat __________

      1. A.
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    4. 4.

      The man in black would feel __________ in the end

      1. A.
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    1. 1.

      What can we conclude from the first two paragraphs of this passage?

      1. A.
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      2. B.
        Depressed women often have depressed partners
      3. C.
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    2. 2.

      Why did researchers in London and Bristol carry out such an investigation?

      1. A.
        To see what kind of family environment is ideal for children to grow up in
      2. B.
        To study whether family structure affects depression in men when their child is born
      3. C.
        To investigate why so many men get depressed when a child is born
      4. D.
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    3. 3.

      What kind of men is least likely to get depressed when their child was born?

      1. A.
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      2. B.
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      3. C.
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      4. D.
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      According to the passage, which of the following statements is NOT true?

      1. A.
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      2. B.
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      3. C.
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    1. 1.

      Why did the author use to take freeways to her parents’ home?

      1. A.
        It was less tiring
      2. B.
        It would be faster and safer
      3. C.
        Her kids would feel less confined
      4. D.
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    2. 2.

      The author stopped regularly on the country roads to _____

      1. A.
        relax in the fresh air
      2. B.
        take a deep breath
      3. C.
        take care of the lamb
      4. D.
        let the kids play with Banner
    3. 3.

      What does the author discover from the trio according to Paragraph 6?

      1. A.
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      2. B.
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      3. C.
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      4. D.
        One should follow side roads to watch wild animals
    4. 4.

      Why did the author ask the kids to get out of the car on their way back home?

      1. A.
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      2. B.
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      3. C.
        To play a game with them
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    5. 5.

      What could be the best title for the passage?

      1. A.
        Charm of the Detour
      2. B.
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      3. C.
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    1. 1.

      Mrs.Arnatuli bought the writer’s sand wish because_____________

      1. A.
        she was tired of cafeteria food
      2. B.
        she hated getting in line with kids
      3. C.
        she didn’t eat red meat on Friday
      4. D.
        she wanted to show care to the writer
    2. 2.

      What can we learn about the cafeteria food?

      1. A.
        It was terrific
      2. B.
        It was terrible
      3. C.
        The writer enjoyed it
      4. D.
        Most kids were fond of it
    3. 3.

      The underlined word "divine" in Paragraph 5 means___________

      1. A.
        perfect
      2. B.
        sweet
      3. C.
        unpleasant
      4. D.
        special
    4. 4.

      Which of the following can best show the theme of this text?

      1. A.
        It is hard to please all
      2. B.
        Better to give than to receive
      3. C.
        Love makes the world go around
      4. D.
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    科目：高中英语 来源： 题型：阅读理解

    I told my friend Graham that I often cycle two miles from my house to the town centre but unfortunately there is a big hill on the route. He replied, “You mean fortunately.” He explained that I should be glad of the extra exercise that the hill provided.
    My attitude to the hill has now changed. I used to grumble as I approached it but now I tell myself the following. This hill will exercise my heart and lungs. It will help me to lose weight and get fit. It will mean that I live longer. This hill is my friend. Finally I comfort myself with the thought of all those silly people who pay money to go to a gym and sit on stationery exercise bicycles when I can get the same value for free. I have a smile of satisfaction as I reach the top of the hill.
    Problems are there to be faced and overcome. We cannot achieve anything with an easy life. Helen Keller was the first deaf and blind person to gain a university degree. Her activism and writing proved inspirational. She wrote, “Character cannot be developed in ease and quiet. Only through experiences of trial and suffering can vision be cleared, ambition inspired and success achieved.”
    One of the key factors of success in life is our attitude towards adversity (逆境). From time to time we all face hardships, problems, accidents, afflictions and difficulties. Some are of our making but many confront us through no fault of our own. While we cannot choose the adversity we can choose our attitude towards it.
    Douglas Bader was 21 when in 1931 he had both legs cut off following a flying accident. He was determined to fly again and went on to become one of the leading flying aces in the Battle of Britain with 22 aerial victories over the Germans. He was an inspiration to others during the war. He said, “Don’t listen to anyone who tells you that you can’t do this or that. That’s nonsense. Make up your mind, and you’ll never use crutches (拐杖) or a stick, and then have a go at evening. Go to school, and join in all the games you can. Go anywhere you want to. But never, never let them persuade you that things are too difficult or impossible.”
    The biographies of great people are full of examples of how they took steps to overcome the difficulties they faced. The common thread is that they did not become depressed. They chose their attitude. They chose to be positive. They took on the challenge. They won.
    Nevertheless, there is still the problem of how you change your attitude towards adversity

    1. 1.

      The underlined word “grumble” in the second paragraph is closest in meaning to ________

      1. A.
        tremble
      2. B.
        complain
      3. C.
        speed up
      4. D.
        slow down
    2. 2.

      Which of the following is true according to the author of the passage?

      1. A.
        Climbing hills on bicycles is the best way to take exercise
      2. B.
        People are wise to pay to go to the gym
      3. C.
        Those who want to achieve success can’t expect to live an easy life
      4. D.
        People’s attitude towards adversity is the only factor that determines whether they will succeed
    3. 3.

      By quoting what Douglas Bader said, the author intends to tell us “________”

      1. A.
        Failure is the mother of success
      2. B.
        A fall into the pit, a gain in your wit
      3. C.
        If you venture nothing, you will have nothing
      4. D.
        Nothing is difficult to the man who will try
    4. 4.

      Following this passage, the author will further talk about ________

      1. A.
        how his friend helped him to change his attitude towards the adversity he faced
      2. B.
        what steps to take to change your attitude towards the adversity you face
      3. C.
        what great people have in common
      4. D.
        why it is important to keep optimistic in face of adversity
    5. 5.

      Which of the following can best function as the title of the passage?

      1. A.
        Face adversity with a smile
      2. B.
        Different attitudes towards adversity
      3. C.
        Nothing is impossible
      4. D.
        Life is full of adversity

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