科目：高中英语 来源：2011-2012学年湖北武汉部分重点（四校）高二上学期期中英语试卷（带解析） 题型：阅读理解
Until recently, women in advertisements wore one of three things — an apron, an attractive dress or a frown. Although that is now changing, many women still feel angry about offending advertisements. “This ad degrades women.” they protested（抗议）.Why does this sort of advertising exist? How can advertisers and ad agencies still produce, sometimes, after months of research, advertising that offends the consumer?
The ASA, the body which deals with complaints about print media, is carrying out research into how women feel about the way they are pictured in advertisements. Its conclusions are likely to be what the advertising industry already knows: although women are often annoyed by the ads, few feel strong enough to complain.
Women are not the only victims of poor and boring stereotypes（老套）— in many TV commercials men are seen either as useless, childish fools who are unable to perform the simplest household tasks, or as inconsiderate fellows, always on the lookout for an escape to the pub. But it is women who seem to suffer more from the industry’s inability to put people into an authentic present-day situation. Yet according to Emma Bennett, director of a London advertising agency, women are not aggressive or extremely angry about those stereotypes and sexist （歧视妇女）advertising. “They just find it annoying or tiresome.”
She says that it is not advertising’s use of the housewife role that bothers women, but the way in which it is handled. “The most important thing is the advertisement’s tone of voice. Women hate being insincerely praised or given desperately down-to-earth common-sense advice.”
In the end, the responsibility for good advertising must be shared between the advertiser, the advertising agency and the consumer. Advertising does not set trends but it reflects them. It is up to the consumer to tell advertisers where they fail, and the process of change will remain slow until people on the receiving end take the business seriously and make their –feelings known.
【小题1】Despite recent changes in attitudes, some advertisements still fail to .
| A．change women’s opinions of themselves |
| B．show any understanding of consumers’ feelings |
| C．persuade the public to buy certain products |
| D．meet the needs of the advertising industry |
| A．condemn the role of the housewife |
| B．ignore protests about advertisements |
| C．present a misleading image of women |
| D．picture the activities of men wrongly |
| A．give further emphasis to practical advice |
| B．change their style rather than their content |
| C．use male images instead of female ones |
| D．sing higher praise for women than before |
| A．take its job more eagerly |
| B．do more pioneering work |
| C．take notice of the public opinion |
| D．concentrate on the products advertised |
查看答案和解析>>
科目：高中英语 来源：2013年全国普通高等学校招生统一考试英语（广东卷带解析） 题型：阅读理解
Some people think that success is only for those with talent or those who grow up in the right family, and others believe that success mostly comes down to luck. I’m not going to say luck,talent,and circumstances don’t come into play because they do. Some people are born into the right family while others are born with great intelligence, and that’s just the reality of how life is.
However,to succeed in life,one first needs to set a goal and then gradually make it more practical.And,in addition to that,in order to get really good at something,one needs to spend at least 10,000 hours studying and practicing.To become great at certain things,it’ll require even more time,time that most people won’t put in.
This is a big reason why many successful people advise you to do something you love. If you don’t enjoy what you do ,it is going to feel like unbearable pain and will likely make you quit well before you ever become good at it.
When you see people exhibiting some great skills or having achieved great success,you know that they have put in a huge part of their life to get there at a huge cost.It’s sometimes easy to think they got lucky or they were born with some rare talent,but thinking that way does you no good,and there’s a huge chance that you’re wrong anyway.
Whatever you do,if you want to become great at it, you need to work day in and day out,almost to the point of addiction,and over a long period of time.If you’re not willing to put in the time and work,don’t expect to receive any rewards.Consistent, hard work won’t guarantee you the level of success you may want, but it will guarantee that you will become really good at whatever it is you put all that work into.
【小题1】Paragraph 1 mainly talks about ________.
| A．the reasons for success | B．the meaning of success |
| C．the standards of success | D．the importance of success |
| A．being good at something | B．setting a practical goal |
| C．putting in more time | D．succeeding in life |
| A．work makes one feel pain | B．one tends to enjoy his work |
| C．one gives up his work easily | D．it takes a lot of time to succeed |
| A．Successful people like to show their great skills. |
| B．People sometimes succeed without luck or talent. |
| C．People need to achieve success at the cost of life. |
| D．It helps to think that luck or talent leads to success. |
| A．Having a goal is vital to success. |
| B．Being good is different from being great. |
| C．One cannot succeed without time and practice. |
| D．Luck,talent and family help to achieve success. |
查看答案和解析>>
科目：高中英语 来源：2010年江苏省南通市高一上学期期中联考英语卷 题型：阅读理解
I received pictures of my daughter floating (漂浮) on a lake in California. Right there under the sun during the hottest time of the day, she has only her swimsuit to cover her.
When I showed it to my students, it was as if I had shown them scenes from a horror (恐怖) movie.
“But she will get dark,” they said.
“That’s what she wants,” I told them. “We think darker skin (肤色) is beautiful.”
They looked at me in disbelief. It was as if I came from the moon.
For years, American girls spend their summer trying to get as tanned (晒黑) as possible. In China, on the other hand, girls use umbrellas all year round.
What in the world is going on?
The pale skin we think looks unattractive (不漂亮) is what Asian women want. Both groups want to meet their culture’s standard (标准) of beauty.
In the US, if you can afford to go on vacation in the summer, you head for a river, a lake or a beach, where you try to get as much sun as possible. If you are rich you take a winter vacation in some sunny spot. Your winter tan shows your wealth.
In China, once upon a time, the few wealthy were the ones who didn’t have to work out in the hot sun. So the whiter the skin, the richer the woman. The folk opera performers who play these ladies wore lots of white makeup (妆容). The tradition survives to this day.
So it comes naturally that none of my students wishes to follow the Western ways in this regard.
But now I am noticing that a new business – the tanning booth (美黑店) – started up in China. I admire those brave enough to define（给…下定义）their own idea of beauty, but I do wonder what their grandmothers would have to say to them about it!
【小题1】The students were shocked at the picture the writer showed them because ______.
| A．they thought it shameful for a girl only to wear a swimsuit |
| B．the writer’s daughter was wearing very little while out in the sun |
| C．it is dangerous for a girl to be out on a lake alone |
| D．with the powerful sunlight the writer’s daughter would have got a suntan |
| A．Women with blond hair. | B．Women w ith a slim figure. |
| C．Women with tanned skin. | D．Women with pale skin. |
| A．is hard-working | B．doesn’t have to work |
C．has a  lot of money and spare time | D．is from a very poor family |
| A．is not interested in | B．doesn’t understand |
| C．doesn’t like | D．has mixed feelings about |
查看答案和解析>>
科目：高中英语 来源：2013届安徽省望江二中高三第四次月考英语试卷（带解析） 题型：阅读理解
Wanted，Someone for a Kiss
We’re looking for producers to join us on the sound of London Kiss 100 FM．You’ll work on the station’s music programs．Music production experience in radio is necessary，along with rich knowledge of modern dance music．Please apply in writing to Producer Vacancies，Kiss 100．
Father Christmas
We’re looking for a very special person，preferably over 40，to fill our Father Christmas suit．
Working days：Every Saturday from November 24 to December 15 and every day from December 17 to December 24 except Sundays，10∶ 30 －16∶ 00．
Excellent pay．
Please contact the Enterprise Shopping Centre，Station Parade，Eastbourne．
Accountants Assistant
When you join the team in our Revenue Administration Unit，you will be providing assistance within all parts of the Revenue Division，dealing with post and other general duties．If you are educated to GCSE grade C level we would like to talk to you．This position is equally suitable for a school leaver or for somebody who has office experience．
Wealden District Council
Software Trainer
If you are aged 24—45 and have experience in teaching and training，you could be the person we are looking for．You should be good at the computer and have some experience in program writing．You will be allowed to make your own decisions，and to design courses as well as present them．Pay upwards of ￡15，000 for the right person．Please apply by sending your CV （简历）to Mrs．R．Oglivie，Palmlace Limited．
【小题1】Who should you get in touch with if you hope to work in a radio station?
| A．Wealden District Council． | B．Producer Vacancies，Kiss 100． |
| C．The Enterprise Shopping Centre． | D．Mrs Oglivie，Palmlace Limited． |
| A．is aged between 24 and 40 | B．may do some training work |
| C．should deal with general duties | D．can work for about a month |
| A．Accountants Assistant． | B．Father Christmas． |
| C．Producer，London Kiss． | D．Software Trainer． |
| A．One with GCSE grade C level． |
| B．One having good computer knowledge. |
| C．One with some office experience． |
| D．One trained in producing music programs． |
查看答案和解析>>
科目：高中英语 来源：2012-2013学年福建省东山县第二中学高一上学期期中考试英语试卷（带解析） 题型：阅读理解
Will it matter if you don't take your breakfast? Recently a test was given in the United States. Those tested included people of different ages, from 12 to 83. During the experiment, these people were given all kinds of breakfasts, and sometimes they got no breakfast at all. Special tests were set up to see how well their bodies worked when they had eaten a certain kind of breakfast. The results show that if a person eats a proper breakfast, he or she will work with better effect than if he or she has no breakfast. This fact appears to be especially true if a person works with his brains. If a student eats fruit, eggs, bread and milk before going to school, he will learn more quickly and listen with more attention to class.
Opposite to(与.....相反) what many people believe, if you don't eat breakfast, you will not lose weight. This is because people become so hungry at noon that they eat too much for lunch, and end up gaining weight instead of losing. You will probably lose more weight if you reduce your other meals.
【小题1】During the test, those who were tested were given ________.
| A．no breakfast at all |
| B．very rich breakfast |
| C．little food for breakfast |
| D．different breakfast or none |
| A．breakfast has great effect on work and studies |
| B．breakfast has little to do with a person’s work |
| C．a person will work better if he has a simple(简单的) breakfast |
| D．those working with brains needn’t have anything for breakfast |
| A．lose weight |
| B．not lose weight |
| C．be healthier |
| D．gain a lot of weight |
| A．Poor breakfasts affect those who work with brains. |
| B．Eating nothing in the morning may cause one to get fatter. |
| C．Reducing lunch and supper is of less use in weight losing. |
| D．Eating less in lunch and supper may help to lose weight. |
查看答案和解析>>
湖北省互联网违法和不良信息举报平台 | 网上有害信息举报专区 | 电信诈骗举报专区 | 涉历史虚无主义有害信息举报专区 | 涉企侵权举报专区
违法和不良信息举报电话：027-86699610 举报邮箱：58377363@163.com
