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    One factor that can influence consumers is their mood(情绪) state. Mood may be described 1 a temporary and mild positive or negative feeling that is generalized and not tied to any particular circumstance. Moods should be 2 from feelings which are usually much more stronger 3 to specific circumstances, and often conscious. In one sense, the effect of a consumer’s mood can be thought of in 4 the same way as our reactions to the 5 of our friends — when our friends are happy and “up”, that tends to influence us positively, but when they are “down”, that can have a negative impact on us. 6, consumers operating under a given mood state tend to react to stimuli(刺激因素) in a direction consistent with that mood state. Thus, for example, we should expect to see consumers in a positive mood state evaluate products in more of a 7 manner than they would when not in such a state. Moreover, mood states appear able to enhance(增强) a consumer’s memory.
    Moods appear to be readily influenced by marketing 8. For example, the rhythm(节奏), pitch, and volume of music has been shown to influence behavior such as 9 of time spent in supermarkets or intention to purchase products. In addition, advertising can influence consumer’s moods which, in 10, are more likely to influence consumers’ reactions to products.

    1. 1.
      1. A.
        as
      2. B.
        about
      3. C.
        by
      4. D.
        with
    2. 2.
      1. A.
        developed
      2. B.
        discouraged
      3. C.
        divided
      4. D.
        distinguished
    3. 3.
      1. A.
        related
      2. B.
        referred
      3. C.
        attached
      4. D.
        associated
    4. 4.
      1. A.
        nearly
      2. B.
        much
      3. C.
        even
      4. D.
        still
    5. 5.
      1. A.
        signal
      2. B.
        gesture
      3. C.
        view
      4. D.
        behavior
    6. 6.
      1. A.
        Similarly
      2. B.
        However
      3. C.
        Therefore
      4. D.
        Besides
    7. 7.
      1. A.
        casual
      2. B.
        confident
      3. C.
        serious
      4. D.
        favorable
    8. 8.
      1. A.
        tendency
      2. B.
        techniques
      3. C.
        temperature
      4. D.
        operation
    9. 9.
      1. A.
        degree
      2. B.
        amount
      3. C.
        number
      4. D.
        range
    10. 10.
      1. A.
        turn
      2. B.
        total
      3. C.
        detail
      4. D.
        depth
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    When Mrs．Joseph Groeger died recently in Vienna，Austria，people asked the obvious question,“Why did she live to be 107?” .Answers were provided by a survey conducted among 148 Viennese men and women who had reached the age of 100．Somewhat surprising was the fact that the majority had lived most of their lives in cities．In spite of the city’s image as an unhealthy place，city living often provides benefits that country living can lack．One factor seems to be important to the longevity(长寿)of those interviewed．

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    D．the image of cities in general

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    B．occasions for walking in city life

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    D．problems of city living

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    C．country people should move to the city

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