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语法填空,阅读下面材料,在空白处填入适当的内容(1个单词)或括号中单词的正确形式。

We all get affected by advertisements in magazines and on radio and television. They promise us and make us believe1. we can buy ideal things with our money.

However, many products. 2. promise to help us realize our dreams, turn out to be of little effect. Their purpose is to persuade the buyer to spend more. Well, knowing the 3. (true) does not stop the victims from 4._______ (attract) by media stunts (噱头)!

Though we are fully aware 5. the artful devices of a toothpaste company, we enjoy the color and pictorial values that we see. Many companies make these pictures with artful imagination. A short film with a simple story and colorful atmosphere6. (create) the desired effect without using many words. Some of 7. best advertisements have even won international praise.

The present age is an age of advertisement. All big and small companies depend on some kind of techniques 8. (catch) a market for their products. Advertising may be make-believe, but it is here to stay. Industries grow 9.________ (extreme) fast and markets are flooded with new products every day. Therefore, 10.________ is necessary that there be some code of ethics (道德准则) to prevent producers making goods below standard and cheating the public.

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