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科目: 来源: 题型:阅读理解

Unlike traditional commercials, Public Service Advertisements(PSA)are primarily designed to inform and educate rather than sell a product or service. The goal of a PSA is not to make a big sale, but rather to change public opinion and raise awareness for a problem.
Smokey Bear has been a recognized symbol of the protection of America’s forests from fire. It is created to educate the public about the dangers of wildfires. Smokey Bear was started in 1944 with the slogan, “Smokey Bear Says—Care will prevent 9 out of 10 forest fires”. Smokey Bear’s later slogan,  “Remember! Only You Can Prevent Forest Fires”, was created in 1947 by the Advertising Council in America. In April 2001, the message was changed to “Only You Can Prevent Wildfires”.
The wildfire prevention campaign with Smokey Bear is one of the longest and most successful campaigns in advertising history. The Advertising Council often was in partnership with other organizations and groups to create various advertising for Smokey Bear since 1944.
The Advertising Council teamed with Walt Disney Company to create a series of PSAs. The ads feature(以···为形象)characters form the classic film Sleeping Beauty and aim to reach parents and children. The lovely Bambi also appeared in the advertisements. Mickey Mouse is much more popular throughout the country.
Those PSAs, which appear on television, on the radio, in the newspaper and on the website continue to remind Americans about the importance of wildfire prevention have helped to reduce the number of acres burned annually by wildfires. According to recent survey, Smokey Bear and his famous words of wisdom “Only You Can Prevent Wildfires” are recalled by 3 out of 4 adults.
In addition to the PSA campaign, Smokey Bear has his own U.S. postage stamp and website for more information about wildfire prevention. From the website, you can also learn all about wildfires and how we can protect our forests

  1. 1.

    PSA are primarily designed to     

    1. A.
      educate the public
    2. B.
      change people’s status
    3. C.
      discuss a problem
    4. D.
      sell products or services
  2. 2.

    Which of the following is true of the Smoky Bear?

    1. A.
      It is one recognized symbols of Walt Disney cartoons
    2. B.
      It firstly appeared in America in 1944 with no slogan
    3. C.
      It is created to warn Americans of the dangers of wildfires
    4. D.
      Its slogan changes every three years
  3. 3.

    How does the author support his topic in Paragraph 4?

    1. A.
      By summing up
    2. B.
      By giving examples
    3. C.
      By comparison
    4. D.
      By asking questions
  4. 4.

    According to this text, Smoky Bear      

    1. A.
      helps a lot to reduce wildfires in America
    2. B.
      isn’t popular among the American pupils
    3. C.
      has set up its own website to advertise products
    4. D.
      becomes the symbol of the Advertising Council

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科目: 来源: 题型:阅读理解

EXERCISE IN EXACTLY 4 MINUTES PER DAY!
$14,615

TIME IS IT.Over 92% of people who own exercise equipment and 88% of people who own health club memberships do not exercise.A 4-minute complete workout is no longer hard to believe for all the people who have bought our excellent Range of Motion machine(ROM) since 1990.Over 97% of people who rent our ROM for 30 days end up buying it,due to the health benefits experienced during that tryout and the ROM performance score that tells the story of health and fitness improvement.At under 20 cents per use,the 4-minute ROM exercise is the least expensive full body complete exercise a person can do.How do we know that it is under 20 cents per use?Over 90% of ROM machines go to private homes,but we have a few that are in commercial use for 12 years and they have endured over 80,000 uses each,without need of repair.The ROM 4-minute workout is for people from 10 to over 100 years old and highly trained athletes as well.The ROM balances blood sugar,and repairs bad backs and shoulders.Too good to be true?Get our free video and see for yourself.The best proof for us is that 97% of rentals become sales.Please visit our website at www. fitness.com or call(800) 123-6460.
Factory Showroom:ROMFAB.823 Main Street.Baton Rouge,LA70893
Fax:(800)123-6461   Email:sales@fitness.com

  1. 1.

    What is ROM?

    1. A.
      A piece of exercise equipment
    2. B.
      A club membership card
    3. C.
      A commercial health club
    4. D.
      An electric wheelchair
  2. 2.

    How many people bought ROM after trying it out?

    1. A.
      92%
    2. B.
      88%
    3. C.
      97%
    4. D.
      90%
  3. 3.

    One selling point of ROM is that _______

    1. A.
      it makes full body exercise possible in 4 minutes
    2. B.
      it can kill back and shoulder pains in 10 minutes
    3. C.
      it needs no repair in the first 20 years
    4. D.
      it is sold on a 3-month trial basis
  4. 4.

    The advertisement is made believable by _______

    1. A.
      telling stories
    2. B.
      using figures
    3. C.
      making comparisons
    4. D.
      asking questions

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科目: 来源: 题型:阅读理解

You hear this,“No wonder you are fat.All you ever d0 is eat.”You feel sad.“I skip my breakfast and supper.I run every morning and evening.What else can I do?”
Basically you can do nothing.Your genes,not your life habits,determine your weight and your body constantly tries to maintain it.
Albert Stunkard of the University of Pennsylvania found from experiments that“80 percent of the children of two fat parents become fat,as compared with no more than 14.percent of the children of two parents of normal weight.”   
How can obese people become thinner through dieting? Well,dieting can be effective.but the health costs are great.
Jules Hirsch,a research physician at Rockefeller University,did a study of eight fat people.They were.given a liquid formula(配方)providing 600 calories a day.After more than 10 weeks,the subjects lost on average 45 kg.But after leaving the hospital,they all regained the weight.
The results were surprising:by metabolic(新陈代谢的)measurement,fat people who lost large amounts of weight seemed like they were starving.They had psychiatric problems.They dreamed of food or of breaking their diet They were anxious and depressed.Some wanted to kill themselves.They hid food in their rooms.
Researchers warn that it is possible that weight reduction doesn’t result in normal weight,but in an abnormal state lust like that of starved non.obese people.   
Thin people, however,suffer from the opposite.They have to make a great effort to gain weight  Ethan Sims of the University of Vermont got prisoners to volunteer to gain weight.In four to six months—they ate as much as they could.They succeeded in increasing their weight by 20 to 25 percent. But months after the study ended,they were back to normal weight and stayed there.
This did not mean that people are completely without hope in controlling their weight.It means that those who tend to be fat will have to constantly battle their genetic inheritance(遗传)if they want to significantly 1ower their weight.
The findings also provide evidence for something scientists thought was true—each person has a comfortable weight range.The range might be as much as 9kg.Someone might weigh 60--69kg without too much effort.But,going above or below the natural weight range is difficult.The body resists by feeling hungry or full and changing.the metabolism to push the weight back to the range it seeks.

  1. 1.

    The story is mainly written to      。

    1. A.
      point out the relations between our body and mind
    2. B.
      warn us it’s extremely harmful to reduce or gain our weight
    3. C.
      tell us that it’s difficult to make a significant change in our weight
    4. D.
      stress that dieting 1s a recommended way to help you reach your desired weight
  2. 2.

    Jules Hirsch’s study’found that        .

    1. A.
      big weight loss could lead to mental problems
    2. B.
      a person’s weight can be decided by their parents’ weight
    3. C.
      only dieting cannot produce a desired result in weight reduction
    4. D.
      big efforts to lose weight may result in a weight much heavier than one’s normal weight
  3. 3.

    From the text,we know that the body can still feel comfortable

    1. A.
      when the weight goes up or down by 6 kg
    2. B.
      when the weight goes up or down by l0 kg
    3. C.
      when the weight is increased by 20 to 25 percent
    4. D.
      when the weight is decreased by 20 to 25 percent
  4. 4.

    What can be inferred from the passage?

    1. A.
      When it comes to weight,naturalness is the healthiest
    2. B.
      Weight reduction could be both risky and painful.
    3. C.
      Seek professional advice when reducing your weight.
    4. D.
      There’s no hope and no point in controlling your weight.

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科目: 来源: 题型:阅读理解

With the rapid progress of technology, the English language is changing fast. All the people have to face a choice: either ignore the development of the language and spend the rest of our lives wishing Shakespeare were alive, or keep pace with the Internet age, welcoming the new English which someone has once called Weblish. “you can’t avoid it for the simple reason that wherever a new language comes along, it surely impacts (影响) the language as a whole,” says Dr David Crystal, a famous language professor at the University of Wales.
However, there is great trouble with keeping up with the new English because there are so many new words and the old ones no longer mean what we thought they did. In the past if someone said they didn’t have “Windows”, you would have to suppose they lived in a cave without windows. But now, it is probably because they use a Mac, which is a computer. Spam, which once meant a not-so-good-kind of canned meat, now stands for unwanted “junk (垃圾)” email.
Spelling is changing too. Weblish loves to see nouns happily become verbs ( for example, “Please bookmark this site”), and verbs become nouns (“Send me the download”).Verbs and prepositions are regularly thrown together to become new nouns or adjectives(for example, dial-up, logon, print-out, pull-down, upload), while others are created from a simple pairing of nouns: cyberspace, ethernet, Internet, hyperlink, metatag and netspeak

  1. 1.

    We can infer from the first paragraph that _____

    1. A.
      English has completely become Weblish
    2. B.
      some people wish Shakespeare were still alive
    3. C.
      people may have different attitudes towards Weblish
    4. D.
      people who know English have to learn a new language
  2. 2.

    What is the main idea of the second paragraph?

    1. A.
      Now English has many new words
    2. B.
      English words have changed a lot
    3. C.
      Old English words are no longer used at all
    4. D.
      People have difficulty in understanding some new words related to computers and the Internet
  3. 3.

    The best title for this passage would be “_____”

    1. A.
      Technology and English
    2. B.
      Keep Up with the Latest Weblish
    3. C.
      Don’t Forget English
    4. D.
      The Advantage and Disadvantages of Weblish

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科目: 来源: 题型:阅读理解

Birds that are half-asleep—with one brain hemisphere (半球) alert and the other sleeping—control which side of the brain remains awake, according to a new study of sleeping ducks.
Earlier studies have documented half-brain sleep in a wide range of birds. The brain hemispheres take turns sinking into the sleep stage characterized by slow brain waves. The eye controlled by the sleeping hemisphere keeps shut, while the wakeful hemisphere’s eye stays open and alert. Birds also can sleep with both hemispheres resting at once.
Decades of studies of bird groups led researchers to predict extra alertness in the end-of-the-row sleepers which tend to be attacked more easily. Sure enough, the end birds tended to watch carefully on the side away from their companions. Ducks in the inner spots showed no preference for gaze direction.
Also, birds napping at the end of the line depend on single-hemisphere sleep, rather than total relaxation, more often than inner ducks did. Turning 16 birds through the positions in a four-duck row, the researchers found that compared with 12 percent for birds in internal spots, outer birds half-asleep during some 32 percent of napping time.
“We believe this is the first evidence for an animal behaviorally controlling sleep and wakefulness at the same time in different regions of the brain,” the researchers say.
The results provide the best evidence for a long-standing assumption that single-hemisphere sleep evolved as creatures scanned for enemies. The preference for opening an eye on the lookout side could be widespread, he predicts. He’s seen it in a pair of birds napping side-by-side in the zoo and in a single pet bird sleeping by a mirror. The mirror-side eye closed as if the reflection were a companion and the other eye stayed open.
Useful as half-sleeping might be, it’s only been found in birds and such water animals as dolphins, whales, and seals. Perhaps keeping one side of the brain awake allows a sleeping animal to surface occasionally to avoid drowning.
Studies of birds may offer unique insights into sleep. Jerome M. Siegel of the UCLA says he wonders if birds’ half-brain sleep “is just the tip of the iceberg.” He supposes that more examples may turn up when we take a closer look at other species

  1. 1.

    According to the passage, birds often half sleep because ______

    1. A.
      they have to watch out for possible attacks
    2. B.
      their brain hemispheres take turns to rest
    3. C.
      the two halves of their brain are differently structured
    4. D.
      they have to constantly keep an eye on their companions
  2. 2.

    What is implied about the example of a bird’s sleeping in front of a mirror?

    1. A.
      An imagined companion gives the bird a sense of security
    2. B.
      Birds prefer to sleep in pairs for the sake of their security
    3. C.
      The phenomenon of birds napping in pairs is widespread
    4. D.
      A single pet bird enjoys seeing its own reflection in the mirror
  3. 3.

    While sleeping, some water animals tend to keep half awake in order to ______

    1. A.
      alert themselves to the approaching enemy
    2. B.
      emerge from water now and then to breathe
    3. C.
      be sensitive to the ever-changing environment
    4. D.
      avoid being swept away by rapid currents
  4. 4.

    By saying “just the tip of the iceberg”, Siegel suggests that ______

    1. A.
      half-brain sleep has something to do with icy weather
    2. B.
      the mystery of half-brain sleep is close to being solved
    3. C.
      most birds living in cold regions tend to be half sleepers
    4. D.
      half-brain sleep may exist among other species

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科目: 来源: 题型:阅读理解

If I raised the question, “What would be the last thing you would expect to happen while watching your son’s flag football game?” you probably still couldn’t come up with what happened to me and my family.
As we were sitting on the sidelines enjoying the game, a low-flying bird came swooping in attempting to land on my daughter’s head! It honestly came out of nowhere. We were seated by ourselves on the tree lined side of the field. I was able to calm my daughter’s shock and fear once I showed her that the bird was not some wild animal, it was in fact, somebody’s pet!
Now, we’re sitting at the outdoor fields of the Pontiac Silverdome, far from any populated area, wondering where this very social cockatiel, an Australian parrot (澳洲鹦鹉) could have come from. I walked up to the bird and put out my hand. Immediately, it hopped on and chirped in a friendly way. We looked around us and knew that we could not just leave and suppose that the bird would return to where it came from. This was a very domesticated bird that needed help or it would not survive.
The flag football game had ended so we walked the bird over to other groups of adults and asked if they knew of anyone who had lost a bird. All the kids were excited about the bird and fed it with some post game snacks. The bird’s nails were getting long and he was looking pretty dirty, so we knew it had been out here for a long time and was hungry. Since its wings were clipped, it could fly a little but probably not more than 100 yards or so at a try. We all just scratched our heads as a group wondering what to do with the lost bird.
We explained to the kids that this bird needed our help since it was someone’s pet and would not know how to get its own food, and it could not fly well since its wings were clipped. The kids understood, and all of them wanted to take the bird home! The parents however, knew this was not a good choice as one had a large dog, another two cats, etc. We explained to the kids that one of us could take the bird home for the night and then bring it to the Humane Society in the morning in hopes to connect it to its owners. We couldn’t keep the bird. It wasn’t ours. This was tough for the kids to understand at first. We couldn’t just leave the bird either. There was no way it could attend itself. The group of us sat around the Silverdome practice fields for quite a while trying to determine the best course of choice for the lost bird. It was getting dark out but no one was willing to leave that parking lot until we had a game plan for how to help the bird.
The owner of the football league, Chris Novak, offered to take the bird. It was extremely nice of him and he really stepped in to help while all the rest of us who had kids tugging on our shirts and begging to take it home. We took a box and put a bunch of holes in it and he brought it home for the night. Another mom went online and found a family that had lost a bird that looked just like the one we’d found. She emailed the info to Chris who got in touch with the family and the next day, reunited the bird with the family that lost it almost 3 weeks earlier! When Chris emailed us to let us know, we could not believe that this bird had traveled from The Rochester Tienken area all the way to the Silverdome!
We were so happy to be able to save this bird and get it back to its family. I showed my kids the email about how the other family got their pet back. The family has 3 kids who were so happy to see their bird. My kids realized what a nice ending this story had. Not only had we been able to save this bird’s life, but we were able to bring it back to the family that loves and misses him.
The life lesson in the missing bird story seemed to miss its mark with my kids at first. They were a little bummed out that they couldn’t keep the lost bird. I explained to them that when an animal or someone needs help, you just can’t turn a blind eye and hope everything works out OK. The “lost bird incident” was also a reminder to them that teamwork and the kindness of strangers can make a world of difference and that a group of well-meaning strangers can work together to help someone. It wasn’t a heroic act, but one that I knew had sunk in with my kids when they realized that trying to help was the best and only real course of action.  

  1. 1.

    What happened when the author watched his son’s football games?

    1. A.
      A parrot tried to eat their food
    2. B.
      His daughter was hurt by a parrot
    3. C.
      A parrot flew towards his daughter
    4. D.
      A parrot landed on his daughter’s head
  2. 2.

    The underlined word “domesticated” in the second paragraph probably means_______

    1. A.
      having been abandoned
    2. B.
      having been used to home life
    3. C.
      having been used to life in the wild
    4. D.
      having been week and hungry
  3. 3.

    Who was the first one to find the bird’s owner?

    1. A.
      The author
    2. B.
      Chris Novak
    3. C.
      The Humane Society
    4. D.
      A participant’s mother
  4. 4.

    What can be learned from the “lost bird incident”?

    1. A.
      Strangers can also work well together
    2. B.
      Humane Society helps children in teamwork
    3. C.
      Children can keep lost injured pet birds home
    4. D.
      Helping others is always regarded as a heroic act
  5. 5.

    What did the author want to tell in the text?

    1. A.
      How to help a lost parrot to find home
    2. B.
      The experience of watching a football games
    3. C.
      The importance of teamwork and helping others
    4. D.
      How a parrot can fly a long distance from home
  6. 6.

    The best title of the text should be________

    1. A.
      What Animals Can Teach Us
    2. B.
      Complete Care for a Lost Bird
    3. C.
      Life Lessons When You Least Expect It
    4. D.
      Love First, Teamwork and Kindness Second

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科目: 来源: 题型:单选题

______ difficult the problem was, he tried his best to solve it


  1. A.
    No matter
  2. B.
    Although
  3. C.
    Whatever
  4. D.
    However

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科目: 来源: 题型:单选题

Most museums are just for looking. But today some of them have things for you to touch. The signs say, "________!"


  1. A.
    Be touching
  2. B.
    To touch
  3. C.
    Do touch
  4. D.
    No touch

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科目: 来源: 题型:阅读理解

Heading off to college this year? Here are some fashion tips from our experts you should keep in mind;
Dress to impress: Stylist and business consultant Daniela Smith says, "Girls should keep in mind that your college professors will often be the bridge that connects you to your future career and your classmates will become your professional.network. You don't need to dress like you're going to the office, but you should display an ability to properly present yourself with appropriate maturity and confidence, and look put-together."
Lo go mania(品牌热症): Wearing the logos of brands aimed at younger customers physically identifies you as part of that age group, so consider the targeted age group of the stores you shop at.It's tempting to load up on logos, especially well-known logos that signify high-end brands.But consider this: college is a time of self-discovery, a chance to develop your own personal style.Instead of wearing logos head to toe, "walking advertisement"-style, why not express who you really are?
Wear real pants: The combination of leggings and baggy shirts is all too common on college campuses.Smith points out that leggings, yoga pants, and sweatpants are entirely unacceptable in public unless you're exercising. Although leggings worn as pants are a common trend among high school and college girls, they are not an appropriate choice for daywear; As a young woman, your style choice should begin to reflect your maturity level.So, get rid of leggings and wear real pants!
Keep the cute factor to a minimum: Stay away from sweaters and T-shirts with smiling animals, cartoon characters, or Hello Kitty on them.Sure, kittens might be cute, but they're not doing you any favors in the style department.Dressing too cutesy can take years off your look, and not necessarily in a good way!

  1. 1.

    The second paragraph indicates the importance of               

    1. A.
      impressing professors
    2. B.
      getting on well with classmates
    3. C.
      creating a professional image
    4. D.
      dressing appropriately
  2. 2.

    The author believes that college girls should                

    1. A.
      choose a logo that suits their age
    2. B.
      try to load up on well-known logos
    3. C.
      use logos to show who they are
    4. D.
      find their identity by trying different logos
  3. 3.

    In which magazine would you most likely find this passage?

    1. A.
      Business Week.
    2. B.
      Parents
    3. C.
      In style.
    4. D.
      Travel&Leisure

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科目: 来源: 题型:单选题

It is said that there was a car accident last night, ______ five people and making more ______


  1. A.
    killing, injured
  2. B.
    killed, injured
  3. C.
    killing, injuring
  4. D.
    killed, injuring

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