You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:

"I can't believe it-Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome."

They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation-consumers between the age of 18 and 34. It's a golden group. They have a lot of money to spend, but they don't trust ads.

So advertising agencies hire young actors to "perform" in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative. "Look at traditional advertising. Its effectiveness is decreasing." It is true, because everyone knows an ad is trying to persuade you to buy something. However, you don't know when a conversation you overhear is just a performance.

1. The two attractive young women were talking so that they could _____.

A. get the sweater at a lower price

B. decide on buying the sweater

C. be admired by other shoppers

D. be heard by people around

2. Lorenzo Bertolla is _____.

A. a very popular male singer

B. an advertising agency

C. the brand name of clothes

D. a clothing company in Rome

3. What can we infer from the passage?

A. Traditional advertising will soon disappear in the market.

B. The MTV generation tends to be more easily influenced by all kinds of ads.

C. Undercover marketing will surely be banned soon by the government.

D. That traditional advertising is too direct may lead to its decreasing effectiveness.

4. Which of the following would be the best title for the passage?

A. Two Attractive Shoppers

B. Lorenzo Bertolla Sweaters

C. Undercover Marketing

D. Ways of Advertising

Each year millions of babies are born too soon and too small. Premature or preterm births mean births at less than thirty-seven weeks.

Prematurity is the leading cause of death in newborn babies. More than one-fourth of the four million newborns who die each year around the world were born too early.

Preterm babies that survive can suffer a lifetime of serious health conditions. The examples include cerebral palsy, blindness, hearing problems and learning disabilities. Families and communities face emotional, physical and financial costs.

Christopher Howson is the vice president for global programs at the March of Dimes. His group and the World Health Organization recently published a report called “The Global and Regional Toll of Preterm Birth.”

Christopher Howson: “Frankly the problem of preterm birth is under-recognized and undervalued. People fail to recognize how serious the problem is. I mean, this report shows that thirteen million babies are born every year preterm, and that over a million of those babies die as a result of being born too early.”

And these are just estimates; the true numbers could be even higher. More than eighty-five percent of preterm births happen in Africa and Asia. Africa has the highest rate, with about four million cases each year.

Christopher Howson says many of the causes of preterm births are related to poverty and weak health-care systems.

Christopher Howson: “For example, the poor overall health and nutritional status of women. A high burden of infectious diseases. A lack of family planning – allowing a woman to decide when to start and end having children. And also the lack of good prenatal(产前) care programs that might identify problems early on in pregnancy.”

Preterm births are a problem not just in the developing world. The combined rate in the United States and Canada is the second highest in the world. Preterm birth rates in the United States have increased thirty-six percent in the last twenty-five years.

This has been largely the result of two reasons. One is an increase in pregnancies among women over age thirty-five. The other is an increase in the use of reproductive therapies（生殖治疗）.

1. This passage is mainly about ______.

A. the causes of people’s bad health throughout the world

B. how to improve people’s health throughout the world

C. premature or preterm births throughout the world

D. Christopher Howson, vice president for global programs at the March of Dimes

2. All of the following are causes of preterm births EXCEPT______.

A. too many deaths of newborn babies

B. poverty

C. Lack of family planning

D. the lack of good prenatal care programs

3.Which of the following is a TRUE statement according to the passage?

A. Preterm birth rates in developing countries are dropping and they are increasing in some developed countries like the US and Canada.

B. The increase in pregnancies among women over age thirty-five and the increase in the use of reproductive therapies result in the increase of preterm birth rates.

C. Fortunately, many people have already realized the seriousness of the problem of preterm births.

D. Preterm births must be a problem for only poor areas because of poverty.

4.Where can we probably read this article?

A. International news reports

B. History and political papers

C. Science magazines

D. World trade guides

根据短文内容,从短文后的选项中选出能填入空白处的最佳选项,选项中有两项为多余选项。

How to Improve Your Study Habits

Perhaps your are an average student with average intelligence. You do well enough in school, but you probably think you will never be a top student. 1. Yes, even students of average intelligence can be top students without additional work. Here are some tips for you:

1. Plan your time carefully. Make a list of your weekly tasks. Then make a schedule or chart of your time. Fill in committed time such as eating, sleeping, meetings, classes, etc. Then decide on good, regular times for studying. 2. It’s important to set aside time for relaxation, hobbies, and entertainment as well. Furthermore, it will enable you to plan your activities so that you have adequate time for both work and play.

2. Find a good place to study. Choose one place for your study area. It may be a desk or a chair at home or in the school library, but it should be comfortable, and it should not have distractions. When you begin to work, you should be able to concentrate on the subject.

3. 3. Listening to what the teacher says in class means less work later. Sit where you can see and hear well. Take notes to help you remember what the teacher says.

4. Study regularly. 4. Review important points mentioned in class as well as points you remain confused about. If you review your notes and textbook regularly, the material will become more meaningful and you will remember it longer. Regular review leads to improved performances on test.

5. Develop a good attitude about tests. The purpose of a test is to show what you have learned about a subject. The world won’t end if you don’t pass a test, so don’t worry excessively about a single test. Tests provide more than grades. 5.

A. Be volunteer to raise questions.

B. Make good use of your time in class.

C. Go over your notes as soon as you can after class.

D. Those who make the best of their time study with more ease.

E. They also let you know what you need to spend more time studying on.

F. Of course, studying shouldn’t occupy all of the free time on the schedule.

G. This is not necessary the case, however. You can receive better grades if you want to.

完形填空

阅读下面短文,从短文后各题所给的四个选项(A、B、C和D)中,选出可以填入空白处的最佳选项。

Our character, _________ , is a combination of our habits. “Sow a thought, harvest an action; sow an action, harvest a habit; sow a habit, harvest a character; sow a character, harvest a_________ ,” the saying goes.

Habits are powerful factors in our lives. Because they are consistent, often unconscious_________ , they constantly, daily express our character and produce our effectiveness or ineffectiveness.

As Horace Mann, the great educator, once _________ it, “Habits are like a rope. We weave a string of it every day and soon it cannot be broken.” I personally do not agree with the last part of his _________ . I know habits can be learned and unlearned. But I also know it isn’t a(an) _________ fix. It involves a _________ and a faithful commitment.

Those of us who watched the lunar voyage of Apollo II were quite amazed as we saw the first men walk on the moon and return to earth. _________ to get there, those astronauts obviously had to break out of the huge gravity pull of the earth. _________ energy was spent in the first few minutes of _________ in the first few miles of travel, than was used over the next several days to travel half a million miles.

Habits, _________ ,have huge gravity pull more than most people realize or would _________ . Breaking deeply _________ habits such as delay, hesitation, impatience, criticalness, or selfishness that go against basic principles of human effectiveness _________ more than a little willpower and a few minor changes in our lives. “Lift off” _________ a great effort, but once we break out of the gravity pull, our freedom _________ a whole new dimension.

_________ any natural force, gravity can work _________ us or against us. The gravity pull of some of our habits may _________ be keeping us from going where we want to go. But it is also gravity that pull that keeps our world together, that keeps the planets in their orbits and our universe in order. It is a powerful force, and if we use it effectively, we can use the gravity pull of habit to create the cooperation and _________ necessary to establish effectiveness in our lives.

1.A. basically B. theoretically C. naturally D. personally

2.A. success B. hope C. fate D. Moral

3.A. styles B. patterns C. methods D. ways

4.A. told B. put C. said D. thought

5.A. truth B. motto C. expression D. sentence

6.A. urgent B. slow C. quick D. convenient

7.A. process B. progress C. period D. devotion

8.A. but B. because C. as D. if

9.A. Much B. More C. Less D. Most

10.A. launching B. raising C. traveling D. lifting

11.A. however B. though C. too D. otherwise

12.A. say B. predict C. admit D. assume

13.A. rooted B. laid C. grown D. planted

14.A. calls on B. calls for C. calls off D. calls in

15.A. makes B. takes C. does D. brings

16.A. takes on B. carries on C. gives away D. turns out

17.A. As well as B. As for C. As with D. As like

18.A. on B. by C. around D. with

19.A. permanently B. instantly C. constantly D. presently

20.A. communication B. patience C. success D. Order

语法填空

阅读下面材料,在空白处填入适当的内容(1个单词)或括号内单词的正确形式。

Almost everyone suffers from a headache 1. (occasional). But some people suffer from repeated, frequent headaches.

What is headache? What causes it? What can you done about a headache? What research is being done on headaches? The dictionary defines headache simply 2. “a pain in the head”. 3. most people mean by headache 4. (be) a pain that lasts several minutes or hours. It covers the whole head, or one side of it, or perhaps the front or the back of the head. To add to the confusion about a definition, some people call tight feeling in the head a headache.

A headache is important because 5. can be the first warning of a serious condition which probably could be controlled 6. discovered early. If a person 7. (remove) the warning, day after day, with a pain-killer, he may pass the point of easy control.

A headache is important also because it disturbs people, 8. (prevent) them from living a happy life. The 9. (employ) with a headache does less work. In a flash of temper he may upset his fellow 10. (guy) or customers, causing a direct or indirect loss to his organization. The mother with a headache suffers and disturbs the family. She upsets her husband and children.

短文改错

假定英语课上老师要求同桌之间交换修改作文，请你修改你同桌写的以下作文。文中共有10处语言错误，每句中最多有两处。每处错误仅涉及一个单词的增加、删除或修改。

增加：在缺词处加一个漏字符号（∧），并在其下面写出该加的词。

删除：把多余的词用斜线（﹨）划掉。

修改：在错的词下划一横线，并在该词下面写出修改后的词。

注意： 1.每处错误及其修改均仅限一词； 2.只允许修改10处，多者（从第11处起）不计分。

Have you ever had a headache during a test? Have you ever been too worried about something that you have a headache or even can’t sleep at night? If so, then you know that stress is.

Not all stress is bad for you. Some kinds of stress can help you get things do better, like when you are running towards the finishing line or when you are being asked to give a speech to your class. Stress sometimes can help push you to make full preparation for a test. However, too much stress can result in anger, depression and other related problems, which we need to take serious.

There are many things in our life what might cause stress ------ having too much homework, taking a difficult test, and having economic problems.

It’s impossible to live in a life completely free of stress, so you should learn to deal with stress. The best way reduce stress is to have a balance life. If you get enough sleep, eat properly, take more exercise and have enough fun time, you’ll probably feel less stressed.

书面表达

你校将开展为期一周的艺术节，请你根据以下表格的内容，写一篇英语短文：

注意：1. 词数100左右；

2. 可以适当增加细节，以使行文连贯。

A Bite of China, made by CCTV’s Documentary Channel, sparked discussion not only on Chinese food, but also on locally made documentary programs.

When you think of documentaries(纪录片), you may think of them as long, boring programs. But documentaries can be wonderful and bring stories from the real world into our homes. With fascinating footage（影片片段） and stories, documentaries encourage us to think about interesting issues we wouldn’t necessarily know about.

So, what makes a good documentary, and what should we pay attention to when we watch one? Here, we offer a few easy strategies to help you get the most out of watching documentaries.

Pay attention to the themes

While watching a documentary, keep your eyes and ears peeled for the themes people talk about and what ideas they focus on. Is it meant to be informative or raise a certain emotional response?

Think critically

Listen to what the people in the documentary are saying and ask yourself the following questions: If you were debating with someone or introducing a new concept, would you say the things the people in the documentary are saying? Do the arguments make sense?

Check the sources

If you’re sitting at the computer and can’t think of anything to do, why not look up the points the documentary made and see if they are accurate? You could even read more about what is presented in the documentary.

Who are the creators?

The creators or financial backers of a film will usually be involved with how the subject matter is presented. For instance, as the documentary—2016: Obama’s America, was directed in large part by a conservative writer, it’s not surprising that it’s critical of President Obama from the beginning.

1. The passage is mainly written to ______.

A. inform us of factors of good documentaries.

B. help us enjoy documentaries better.

C. introduce ways of making documentaries.

D. help us figure out themes of documentaries.

2.Why is 2016: Obama’s America mentioned in the article?

A. Because the author dislikes Obama.

B. Because it is directed by a writer.

C. Because it is quite popular in China.

D. Because it is a persuasive example.

3. According to the passage, ______.

A. it is always difficult to get the themes of documentaries.

B. financial backers often appear in documentaries.

C. it’s better to think twice about what is in documentaries.

D. many points of documentaries are not accurate.

When it comes to success in business and success in life, there are few qualities as important as confidence．

People naturally have different levels of confidence．Some have a higher level of confidence than others do, but even those whose confidence is lacking can learn to build their level of confidence and reach their most important goals．Increasing self confidence is one of the most common reasons people give for seeking the help of psychologists and other professionals．

One of the many places where a greater level of confidence is useful is in the workplace．We all know how difficult it can be, for instance, to ask the boss for a raise．This process can be extremely difficult for those who lack confidence in their own abilities．After all, if you are unsure about your own abilities, how will you ever convince your boss that you deserve more money for the work you do?

Even if you are not asking for that big raise, having plenty of confidence in your abilities is important to success．If you are certain of your abilities, chances are that those around you, whether they are your coworkers, your colleagues or your superiors, will see that confidence, and that will help to assure them that you are the best at what you do．

Being thought of as the person to go to, and being seen as an expert in your chosen field, is naturally very important to success on the job. If you can make yourself the person people go to for guidance and advice, you will help to protect yourself from the ever present danger of downsizing. After all, if you are a recognized expert at the office, you will be regarded as an indispensable member of the team.

Having a high level of confidence, after all, does not mean overlooking the places where you could improve．Knowing what you do well and where you need help will help you enjoy increased success and confidence．

1.What is the passage mainly about?

A．The influence of confidence on one's life．

B．The importance of confidence to success．

C．The difference of people's confidence．

D．The judgment on one's confidence．

2.Psychologists and other professionals can offer help to those ______．

A．who think their goals are hard to reach

B．who expect to give guidance to others

C．who want to ask the boss for a raise

D．who dream to be recognized experts

3.What does the underlined word "indispensable" in Paragraph 5 probably mean?

A．important B．attractive

C．outgoing D．energetic

4.What message does the author want to convey in the last paragraph?

A．To overlook one's disadvantages．

B．To make full use of one's advantages．

C．To have great confidence in one's abilities．

D．To make objective evaluations of one's abilities．

It may surprise bookworms, but apparently masterpieces such as Jane Eyre are lacking in something — sound effects. An electronic-book firm is adding background noises and music to the works of Charlotte Bronte, Sir Arthur Conan Doyle and William Shakespeare in the hope of attracting younger readers. In one example, a description of rain lashing against a window in a Sherlock Holmes story will be “enhanced” with matching noises.

The first multimedia e-books — with sounds to accompany novels — will be available this Friday in the UK. The Booktrack releases are available to iPad users, with other tablet computer versions to follow. The concept is already in use in the U.S., where the classics come with added sound effects. Readers for example can hear the china cups chinking in Mr. Darcy’s garden as they read Pride And Prejudice.

A story by Booker Prize winner Salman Rushdie will be released later in the year with a specially crafted orchestral score. Rushdie’s story In The South will be released with a soundtrack provided by the New Zealand Symphony Orchestra.

The Power Of Six by Pittacus Lore, a novel for young adults, is one of the first to be tested with a soundtrack which builds in suspense in keeping with the plot. It works by timing the speed of each reader and the software measures the “turning” of a page and moves the music or sounds along accordingly. It has been created by Booktrack which synchronizes (使同步) music to each novel. It is funded by Peter Thiel, a co-founder of PayPal.

Mr. Thiel said, “It’s always exciting to witness the creation of a new form of media. The technology promises to captivate readers in a different way.”

However, they have been greeted with horror by traditionalists, who say the technology takes away the pleasure of having one’s imagination stimulated by a story. They also raise the prospect (预期) of having to ask an overly eager reader to turn their book down. David Nicholls, whose bestseller One Day was recently turned into a film starring Anne Hathaway, said, “This sounds like the opposite of reading. It would be a distraction.”

1.What’s the purpose of the electronic-book firm adding sound effects to masterpieces?

A. To add some creative factors to the e-books.

B. To arouse interest of the readers.

C. To satisfy the readers’ great need.

D. To promote the technology progress.

2.Where was the idea that sounds are added to accompany novels first put forward?

A. Britain. B. Australia.

C. New Zealand. D. America.

3. The following should be done to make a soundtrack work, EXCEPT _________.

A. measuring how long each reader spends in reading

B. increasing the volume of the music or sounds

C. making out the reading speed

D. changing the music or sounds with pages turned

4. What’s Mr. Thiel’ attitude to the future of the new form of media?

A. Doubtful. B. Indifferent.

C. Hopeful. D. Pessimistic.