Below you will find a selection of helpful books to learn more about effective campaigns(运动) and one-to-one permission email marketing and more.
●  Advanced Email Marketing
Email is specially brilliant: low cost, high speed, personal, moving , and interactive. But there’s a big difference between knowing that email is a powerful marketing tool and proving it. —A1 ＄15.00
●  Sign Me Up!
Imagine it: prospects (前景) actually ask you to email your marketing information to them. At a time when people wouldn’t give out their email addresses and don’t believe most emails, it’s harder than ever for ordinary marketers to separate their emails from waste emails.—A2 ＄13.00
●  The Quiet Revolution
A revolution is taking place which will forever change the world of marketing. The strategies (策略)and techniques that have served marketers for years will not only decline in effectiveness, but will begin to quietly decline the very brands and the customer relationships that companies have worked so hard to create. —A3 ＄18.00
●  Permission Marketing
Seth Godin, one of the world’s foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that business can no longer rely only on traditional forms of “interruption advertising” in magazines and mailings, or radio and television commercials.—A5 ＄19.05
●  TOTAL E-Mail Marketing
Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both getting and keeping customers. The book covers much more than simply guidelines on e-mail creativity. It explains how to plan and carry out e-mail campaigns which connect with other online and offline communication. —A6 ＄39.5
●  Persuasive Online Copywriting: How to Take Your Words to the Bank
This copy of the book offers the most comprehensive (and immediately usable) information on “how to make your website usable” in the fewest amount of pages possible. —A7 ＄31.4
【小题1】It can be inferred that all the books can be relative to _______.

A．agriculture skills	B．everyday life
C．the Internet	D．hotels

【小题2】If you want to communicate with the bank, you’d better buy ______.

A．1

B．A3

C．A7

D．A5

【小题3】The prices of all the books are between _____.

A．ten and forty dollars

B．Fifteen and twenty dollars

C．twenty and thirty dollars

D．Thirty and forty dollars

	NEMS	NEWRI Environmental Master of Science
	NEWRI: Nanyang Environment & Water Research Institute
Be a leader in environmental science and engineering through the NEMS programme
NEWRI Environmental Master of Science（NEMS） is a primary graduate education and research programme conducted by Nanyang Technological University’s （NTU’s） NEWRI, with summer attachment at Stanford University.  It aims to train engineers and scientists to meet the increasing environmental challenges for Asia and the wider region.		NEWRI-Nanyang Environment & Water Research Institute NEWRI is enabling Singapore to be a global center of environmental science and technology in providing technological solutions to the world. It is committed to environmental and water technologies through its ecosystem of education, research and developmental activities.  NEWRI is trying its best to pull together NTU’s water and environment-related centers and institutes, gathering one another’s strengths for the benefit of industry and society.
Master of Science Applications ●Applications open now and close on 30 May 2012 for Singapore applicants.  ●Graduates having relevant engineering or science background, including final-year students, are invited to apply.  ●Applicants are required to have a certificate of GRE.  Further information and application materials are available at the Website: www.ntu.edu.sg/cee/program/postgrad.asp
		Highlights of Programme: ★Students spend a full summer term at Stanford taking regular courses and continue with the rest of their academic programme at NTU.  ★It is a 12-month full-time course in environmental science & engineering.  ★Students under NEMS will have opportunities to do research projects under NEWRI as well as to continue for the Doctor’s degree.  ★Graduating students receive the NTU degree and a certificate from Stanford for their summer attachment.
Scholarship for tuition grants and living expenses at both Stanford and NTU are available
Enquiry contact: Ms Christian Soh Tel：（65） 6861 0507    Fax:（65） 68614606 Email: nems@ntu. edu. sg  Information on other graduate programmes available at： www.ntu.edu.sg/cee/program/postgrad.asp

【小题1】If one wants to apply for the NEMS programme, it is essential for him to __________.

A．have passed the GRE test.

B．make contact with Ms Soh

C．possess a university diploma

D．major in engineering or science

【小题2】Students admitted to the NEMS Programme __________.

A．will first have regular courses at Stanford

B．needn’t be released from their regular jobs

C．are required to obtain a Doctor’s degree

D．can receive degrees of both NTU and Stanford

【小题3】What’s the main purpose of the NEMS programme?

A．To offer scholarship for tuition grants and living expenses.

B．To strengthen the cooperation between NTU and Stanford.

C．To cultivate experts on environmental science and engineering.

D．To introduce Nanyang Environment & Water Research Institute

【小题4】We can learn from the passage that _________.

A．applications for the NEMS programme are open for applicants from Asia and the wider region.

B．applications for the NEMS progamme are open only to graduates having relevant engineering or science background.

C．there are still some other graduate programs conducted by Nanyang Technological University.

D．graduating students from the NEMS programme will have opportunities to continue for the doctor’s degree at Stanford

What brings a nation together? Of the four choices — shared values, language, history, and religion, it’s shared values. In our latest poll (民意调査), seven out of 16 countries chose values as the greatest factor (因素）bringing a nation together, and six preferred language. Both choices scored high in the poll, suggesting that our values and how we express them are closely linked .Still, history was not forgotten in some countries, particularly in Mexico and Russia. Even Canada and the United States chose national histories as the second-most important factor uniting their people. The biggest surprise? Not one country picked religion as its top choice.

Respect your elders In most countries, the oldest generation considered values more important to a nation than did those who are under 45 years old.

Do you speak Canadian? Language scored lower in Canada than in all other countries polled, perhaps because the country speaks two official languages, French and English.

Church and state Most people polled do not connect their religious beliefs to their national pride. Religion ranked last in 13 countries — with France scoring it at 1%, the lowest of all.

【小题1】According to the poll, what was the most important factor in bringing a nation together?

A．Language.

B．Values.

C．History.

D．Religion.

【小题2】In which country did language score the lowest in their national pride?   

A．Canada.

B．Mexico.

C．France.

D．America.

【小题3】According to the charts, shared values and language were considered equally important in         .  

A．Australia

B．Brazil

C．China

D．India

Inside China Daily

China, Japan ink fishery agreement The New China-Japan Fishery Agreement will be put into effect starting June this year. Chinese vice-minister of agriculture, Qi Jingfa told a press conference yesterday in Beijing.                      -Page 2 Offshore funeral(葬礼) The remains of more than 500 dead will be scattered at sea this spring near the mouth of Yangtze River in Shanghai. To save space Shanghai officials discouraged land burials.   –Page 3 The only wise choice Co-operation with the mainland for a peaceful reunification (统一) should be the only wise choice for the newly elected Taiwan leader.                               -Page 4 The Art Market  Interest in activities such as fairs, galleries and exhibitions has caused the art market to take shape in China.   -Page 9 Two sides of a story The government’s efforts to cut the homework burden of primary and middle school students have drawn mixed reactions.   -Page 10 Blind, but not out. Yang Jia, an English professor at the Chinese Academy of Science meets the challenges brought by the sudden loss of her eyesight and continues to make it in her work.   -Page 11

【小题1】The above section may possibly appear on _________ of China Daily.

A．the Front Page

B．Page 5

C．Page 9

D．the last page

【小题2】From the text we can know that _________.

A．a blind professor can work better

B．Chinese fishermen can go fishing freely in Japan soon

C．no one will be buried in the ground after they die in Shanghai

D．more and more people have begun to do art business

【小题3】When you look through this issue of China Daily, you are sure to find ______.

A．how Taiwan’s new leader was made

B．that people think differently of reducing pupils’ burden

C．sad stories about students with heavy burden in primary and middle schools

D．interesting stories of art fairs, galleries and exhibitions of different shapes in China

【小题4】If someone feels upset for the sudden trouble and wants to encourage himself, what would you suggest he should read in China Daily?

A．Blind, but not out.	B．Two sides of a story.
C．The only wise choice.	D．Offshore funeral.

What brings a nation together? Of the four choices — shared values, language, history, and religion, it’s shared values. In our latest poll (民意调査), seven out of 16 countries chose values as the greatest factor (因素）bringing a nation together, and six preferred language. Both choices scored high in the poll, suggesting that our values and how we express them are closely linked .Still, history was not forgotten in some countries, particularly in Mexico and Russia. Even Canada and the United States chose national histories as the second-most important factor uniting their people. The biggest surprise? Not one country picked religion as its top choice.

Respect your elders In most countries, the oldest generation considered values more important to a nation than did those who are under 45 years old.

Do you speak Canadian? Language scored lower in Canada than in all other countries polled, perhaps because the country speaks two official languages, French and English.

Church and state Most people polled do not connect their religious beliefs to their national pride. Religion ranked last in 13 countries — with France scoring it at 1%, the lowest of all.

【小题1】According to the poll, what was the most important factor in bringing a nation together?

A．Language.

B．Values.

C．History.

D．Religion.

【小题2】In which country did language score the lowest in their national pride?   

A．Canada.

B．Mexico.

C．France.

D．America.

【小题3】According to the charts, shared values and language were considered equally important in         .  

A．Australia

B．Brazil

C．China

D．India

(You may read the questions first.)

Transformers: Dark of the Moon
Theatrical Release Date: July 1, 2011
Studio: Paramount Pictures 
Director: Michael Bay 
Genre: Action︱Adventure︱Sequel︱ Sci-Fi︱ 3D
The Autobots, led by Optimus Prime, are back in action, taking on the evil Decepticons. The Autobots and Decepticons become involved in a dangerous space race. The Autobots learn of a Cybertronian spacecraft on the Moon and must race against the Decepticons to find its secrets, which could turn the tide in the Transformers’ final battle. Shockwave, a longtime “Transformers” character, rules Cybertron while the Autobots and Decepticons battle it out on Earth.

Harry Potter and the Deathly Hallows: Part II
Theatrical Release Date: July 15, 2011
Studio: Warner Bros. Pictures
Director: David Yates
Genre: Action︱Adventure︱Sequel︱Fantasy︱3D
In part II, the battle between the good and evil forces of the Wizarding world evolves into an all-out war. This final adventure continues Harry, Ron, and Hermione’s attempt to find and destroy Voldemort’s remaining Horcruxes. Harry Potter is called upon to make the ultimate sacrifice to bring an end to his nemesis.

Winnie the Pooh
Theatrical Release Date: July 15, 2011
Studio: Walt Disney Pictures
Director: Don Hall, Stephen J. Anderson
Genre: Sequel︱Family Animation
Winnie the Pooh is a 2011 American traditionally animated feature film produced by Walt Disney Animation Studios. Based upon the characters of the children’s books Winnie-the-Pooh, The House at Pooh Corner by A. A. Milne and Return to the Hundred Acre Wood by David Benedictus, the film features two previously unadapted stories from the original books. 
In the movie, Owl sends the whole gang to save Christopher Robin from an imaginary bad character, and it turns out to be a very busy day for Winnie the Pooh who simply set out to find some honey.
【小题1】Which of the following is not the genre of Transformers: Dark of the Moon?
A. Action.          B. Sequel.          C. 3D.             D. Fantasy.
【小题2】According to the Movie Express above, Harry Potter and the Deathly Hallows: Part II is mainly about _______.

A．a journey of Harry, Ron, and Hermione

B．high risks of the final adventure

C．an all-out war between good and evil forces

D．a fear of Lord Voldemort

【小题3】Who might be most interested in the Movie Express of Winnie the Pooh?

A．Would-be parents.	B．Families with children.
C．Writers of children’s books.	D．Honey lovers.

Art exhibition: The 16th Asian International Art exhibition from Dec.18, 2005 to Jan.10, 2006 at the Guangdong Museum of Art.
The exhibition will highlight(突显) over 300 works from Japan, Korea, China Mainland, China Hong Kong, China Macau, Malaysia, Singapore, the Philippine, Indonesia and Australlia.
RMB 70,   90,   100
Booking Tel: 88677766
Concert: Christmas Concert performed by German organist(风琴手) Thorsten Macder and the Guangzhou Symphony（交响乐） Orchestra（管弦乐队）, conducted by Yu Feng.
RMB  80,  120,  180,  230
8pm on Dec 23
Symphony performing Hall. Guangdong Xinghai Concert Hall.
Booking Tel: 87352222
Thailand cuisine(烹饪艺术) festival: In the Greenery Café at Garden Hotel from Dec.20, 2005 to Feb 20,2006.
Booking Tel: 87675443
Performance: At Sun Yatsen Memorial Hall; 8pm on December 6,7,9
RMB 100,  160,  200,   260
Tel: 89785656
【小题1】The group of the advertisements are mainly about      in Guangzhou Morning Post.

A．sports

B．business trade

C．city life

D．city guide

【小题2】If you want to go to the concert with your two friends, you will at least carry        yuan with you.

A．240

B．160

C．80

D．190

【小题3】The countries in the 16th Asian International Art Exhibition are all in Asia except    .

A．Korea

B．China Macau

C．Indonesia

D．Australia

【小题4】If you want to enjoy yourself on December 7, you will probably dial the telephone number          .

A．89785656

B．87675443

C．87352222

D．88677766

Summer Holiday Fun 2010 !
The summer holidays are upon us again. Here is our guide to summer holiday fun in Peterborough!
Peterborough Museum
The Age of the Dinosaurs’is the museum’s main attraction this summer．Get up close to prehistoric creatures via some great hands—on exhibits! Watch out for monsters lurking around every ember! The museum is open from 10：00am to 5：00pm Monday to Saturday，and from 12：00pm to 4：00 pm on Sundays in August．
Call 01733 864663 for details
Saxon Youth Club
School holiday fun：Young people aged 13—19 will be able to produce their own music, compete in spots activities，or try their hand at cooking at Saxon Youth Club，Saxon Community Centre, Norman Road．Peterborough every Monday and Wednesday from 3：00pm．PLUS an aero ball tournament will take place on Thursday 12th August between 3：30pm and 6：30pm．
Call 01 353 720274 for details
Houghton Mill   
Alice through the Looking Class—a new production of the family favorite on Monday 30th．August．Bring rugs or chairs to sit on and a picnic if you wish to eat during the play．Gates open 5：30pro，performance 6：30pm—8：30pm．Tea room will be open until end of the interval．Adult ￡10．Child￡7．Family ￡20．
Booking advisable on 0845 4505157．
Farmland Museum and Denny Abbey
Farmland Gaines：From Wellie Wanging to Pretend Ploughing matches，come and join the Farmland Team．Collect your sporting stickers and create a colorful rosette that is fit for a winner！No need to book，just turn up between 12：00pm and 4：00pm on Thursday 19th August Suitable for children aged four and above，each child should be accompanied by an adult and all  
activities are included in the normal admission price Tickets Cost￡7 per child．
For further information，call 01223 810080．
【小题1】If you are interested in cooking, you can go to         .

A．Peterborough Museum	B．Houghton Mill
C．Saxon Youth Club	D．Farmland Museum

【小题2】You want to watch the new play with your parents， so it will cost you           ．

A．￡7

B．￡17

C．￡27

D．￡20

【小题3】If Tom comes to Peterborough for amusement on August 19，he will have          to choose from activities  for himself．

A．one activity	B．two activities
C．three activities	D．four activities

Read the following advertisements and then choose the correct answers.

(China Daily, March 3, 1996) the biggest shopping center will open on March 8．Every body with today's China Daily will get a small present that day. You are welcome. Telephone: 38990688; address: No. 6 Xidan Road ……

 

(ENGLISH NEWSPAPER, March 19) English Newspaper needs a foreign editor. He (She ) must have worked in China for more than 2 years. British nationality is necessary. The salary is $ 100,000 a year. The term is 3 years. In ten days this piece of  advertisement will not be useful. Telephone: 3890666; addresses: No. 6 Xinling Road …

 

(CHINA FOOTBALL, February 3, 1996) Shanghai Shenhua Team Vs Beijing Guo'an Team TIME: February 8．Sunday (3:00)   PLACE: Hongkou Stadium TICKET PRICE; RMB 25 yuan (for adults ) RMB 15 yuan (for students) NAME: China Cup Football Contest COACHES: Xu Genbao, Jin Zhiyang …

【小题1】If an Englishman who has worked in China for 3 years comes to English Newspaper office to ask for the job in April, he will _____.

A．get the job	B．not get the job
C．be a good editor	D．not be useful

【小题2】If three adults and six students went to watch the match, the tickets would cost them _____ yuan.

A．165

B．135

C．196

D．255

【小题3】Which of the following is NOT TRUE?

A．The shopping center is at NO. 6 Xidan road.

B．The telephone number of English Newspaper is 3890666.

C．The match was between Beijing Team and Guo'an Team.

D．Xu Genbao is a coach.

Poetry Writing Classes Online
Consider it the caviar （鱼子酱） of literature: tiny eggs with wonderful taste． Poetry has inspired the human soul for thousands of years and there are those who still treasure its magnificence．If you hear mermaids singing or feel the wind or see the sun rising in ribbons then you are one of these happy few．Excellence in poetry is mysterious, but a quest（探索） worth pursuing．In our courses, you will learn to control sound, structure, line, word, theme etc．into well-crafted poems and you will improve your precision by experimenting with various time-honored forms．You will also learn how and where to market your work．
Level I
Poetry Writing 10-Week Workshop
Using a balance of lecture, exercise, and comment on work from the instructor and classmates, this course gives students a firm grounding in all the basics of poetry writing．
·Write two-six poems
·Lectures on basics of poetry craft
·Writing exercises
·Present work for critique （评论）（two times）
PoetryI  is for beginners or anyone who wants to brush up on the fundamentals．
Online Classes
Registration Fee: $25．
Tuition: $395, Returning Students $365．
Each class strictly limited to 16 students, aged 18 and up

·You can still enroll in this class!
Advanced
Poetry Writing 10-Week Workshop
Focusing on developing projects and receiving comment from the instructor and classmates, this course helps students sharpen their skills and work toward completion of publishable work．Begin or refine two-six poems．
·Lectures that expand on basics of poetry craft
·Writing exercises
·Present work for in-depth critique （two times）
Online Classes
Registration Fee; $ 25．
Tuition: $395．Returning Students $365．
Each class strictly limited to 14 students, aged 18 and up．

·You can still enroll in this class!
【小题1】You learn the following on Poetry Writing Classes Online EXCEPT _____

A．where you can sell your poems

B．why it's worth seeking excellence in poetry

C．how to write a well-crafted poem

D．how to sharpen your skills in poetry

【小题2】If you rejoin the online poetry writing classes, you should pay _____．

A．$390

B．$410

C．$395

D．$365

【小题3】If you are a beginner, you can start the courses from _____．

A．July 14

B．Aug 14

C．July 6

D．Oct 6

【小题4】In Advanced Poetry Writing Class, you are asked to _____.

A．lay steady foundations for the basis of poetry writing

B．hand in your poems getting ready for publication

C．make comments on the work of your classmates

D．give some lectures on basics of poetry craft

【小题5】The passage is most probably from a _____．

A．newspaper advertisement	B．book review
C．scientific magazine	D．news report