When creating a digital advertisement or something to promote a product or service ,music is one of the most important aspects. Whether it is simply a jingle（短歌）,musical note or any other use of sound，music can play a huge role in attracting a customer’s attention or being noticed by your target audience.
Music can work hand-in-hand with what you are advertising. Many times the advertising jingle, or saying, is what the audience remembers. Companies such as McDonald’s and Subway have used this method many times with different jingles and little sayings that are easy to remember and fun to sing along with.
Usually concepts that are part of a jingle would sound conceited(自负的)  and pompous(浮夸的) when said in a normal conversation. When put to music however, and sung in a rhythm，it suddenly sounds attractive. For example, if someone said,” No one does it better than me” in a normal statement, this would sound very conceited. Add music and a tune to this statement and it becomes attractive and fun for others to sing along with.
While understanding how important music is for your advertising needs, it is also important for you to know the best way to get special music.
Having people from many different backgrounds all over the world write something specifically for you is one of the best ways to get songs written just for you. You simply choose which one you believe is best for the project. So instead of hiring a single songwriter to compose your music, you can run a contest for you advertising jingle and songwriters around the world write you a finished jingle in an attempt to win your contest.
【小题1】What does the passage mainly tell us?

A．How to use music in advertising.

B．Advertising music can help sell products.

C．How to get an advertising jingle.

D．Advertisements are important in promoting.

【小题2】What makes concepts of an advertising jingle sound attractive?

A．Wonderful sayings.	B．Word and pictures.
C．Beautiful voice.	D．Music and tune.

【小题3】According to the writer, the best way to get an advertising jingle is____.

A．to collect works from public	B．to invite a famous singer
C．to get advice from experts	D．to hire a top songwriter

【小题4】What’s the advantage of your running a contest for an advertising jingle?

A．It will save much time.	B．You can get the best works.
C．It will cost less money.	D．You can sell more products.

2008 will be remembered by us Chinese people as a year of sadness and happiness. May of the year sadly saw the Great Sichuan Earthquake, the worst earthquake in China over 30 years. It killed around 70,000 people. Tens of thousands were injured or went missing.
However, to our delight, China also hosted its first Olympic games that summer in Beijing. It was a very successful games with a great opening ceremony. 43 new world records and 132 new Olympic records were made. And China came out first with 51 gold medals.
【小题1】When did the Great Sichuan Earthquake happen?

A．In 2005.

B．In 2006.

C．In 2007.

D．In 2008.

【小题2】About 70,000 people ______ in the earthquake.

A．were killed	B．were injured
C．went missing	D．went hungry

【小题3】How many gold medals did China win at the 2008 Beijing Olympic Games?

A．175.

B．132.

C．51.

D．43.

【小题4】We Chinese people were ______ in 2008.

A．sad

B．happy

C．neither sad nor happy

D．both sad and happy

Background music may seem harmless, but it can have a powerful effect on those who hear it. Recorded background music first found its way into factories, shops and restaurants in the USA. Very soon it spread to other parts of the world. Now it is becoming difficult to go shopping or eat a meal without listening to background music.
　　To begin with, background music was intended simply to create a soothing (舒适的) atmosphere. Recently, however, it's becoming a big business. An American marketing expert has shown that music can boost(提升) sales or increase factory production by as much as a third.
　　But it has to be the light music. Lively music has no effect at all on sales. Slow music can increase receipts(收入) by 34%. This is probably because shoppers slow down and have more opportunity to spot items they would like to buy. Yet, slow music isn't always the answer. The expert found that in restaurants slow music meant customers took longer to eat their meals, which reduced overall sales. So restaurant owners might be well advised to play faster music to keep the customers moving-unless, of course, the resulting indigestion(消化不良) leads to complaints.
【小题1】Background music was first used ________.

A．in the cinemas and theatres in the USA

B．in the offices and hospitals in the USA

C．in the schools and churches in the USA

D．in the factories, shops and restaurants in the USA

【小题2】An American marketing expert has found background music can __________.

A．increase sales or factory production

B．create a soothing atmosphere

C．make people slow down

D．make people forget their worries

【小题3】Slow music is useless in ________ in increasing sales.

A．shops

B．restaurants

C．factories

D．cinemas

【小题4】Restaurant owners are advised to play ________ to increase overall sales.

A．lively music

B．loud music

C．slower music

D．faster music

Anyone who ever wondered why a dying plant, say, a freshly-cut red rose may appeal to a lady friend, might take some comfort in science, which once again offers us a reasonable answer to one of the world’ s great mysteries.
Beyond a common preference in people for blue, “the long history of color preference studies has been described as ‘confusing and contradictory,” write scientists Anya Hurlbert and Yazhu Ling of England’ s Newcastle University, authors of a new study in the journal Current Biology. “This fact is perhaps surprising,” they said, “though the popularity of the concept that little girls differ from boys in preferring pink.”.
But the scientists believe they have an answer to this scientific mystery, discovering women’s preference for red, hidden above the average liking for blue.
In their study, the pair quickly flashed color cards, displaying many different aspects, at 208 volunteers, mostly Britishers but with a number of Han Chinese, who moved to the United Kingdom recently. Tested in three different experiments, the researchers found out a small but significant preference for reddish colors in the female volunteers.
Puzzled, the authors realized that most of the difference between men and women came in the form of a preference for green VS red in the color cards, regardless of the other slight differences such as the slightly blue ones that everyone liked. Why might this be?
Evolution might offer an answer, they reason. Human color perception（感知）, the assessment of three separate color types-red-green-blue-in our vision is a relatively recent addition to our line of mammals.
Adding weight to their argument, they found the women who are most typically feminine（女性的）on a psychological survey also had the biggest preference for reddish colors. “My love is like a red, red rose,” wrote the Scottish poet Rober Burns in 1794.
【小题1】The scientists discovered the colour mystery that exists between men and women by _____..

A．giving examples	B．doing experiments.
C．stating causes and effects	D．interviewing volunteers.

【小题2】The word “pair” in Para.4 refers to _____.

A．man and woman	B．science and evolution .
C．Anya Hurlbert and Yazhu Ling	D．red and green

【小题3】According to the study the scientists have carried out in the passage, _____.

A．men like blue most.

B．women have preference for red besides blue.

C．generally speaking boys prefer slight pink to blue.

D．girls also love slight green.

Facebook means never having to say goodbye. The social media website has earned a reputation for reconnecting old friends. Last week, a guy whom I hadn’t seen since my bachelor party five years ago sent me a friend request. I accepted and waited for “Easy E” to send me a greeting of some kind. He had sought me out, after all.
I learned from his profile that he was in a relationship and had a son. However, I’m pretty sure we won’t ever write wall-to-wall, let alone e-mail each other. But he’ll remain a friend of online until one of us makes a point of removing the other from his official list.
My pool of friends consists of family members, college buddies, co-workers from past and present, and friends of friends. There are 35 in all. If I spent some time uploading old e-mail addresses, I’m confident that I could increase my friend count actually.
A person could make a mission out of reconnecting with childhood friends, former classmates, distant cousins, and those one would like to get to know better. And some people can even handle hundreds of on-screen relationships, keeping up with the daily happenings of their small army of companions. After all, there are worse fates than having too many friends.
Thanks to e-mail, the inability to schedule face-to-face meetings no longer means a friendship must come to a close. But even with e-mail, people will lose touch if one or both parties stop writing back. That’s normal. People move from school to school, job to job, city to city. You never have to feel guilty for breaking away.
Every day, the masterminds of Web 2.0 find new ways of making human communication easier. However, convenience can be a walking stick. Some things shouldn’t be simplified. When it comes to friendship, there can be no shortcuts.
【小题1】According to Paragraph 1, the website is famous because       .

A．it has an interesting name of “Facebook”

B．it can send people a greeting of some kind

C．it helps people get in touch with old friends

D．it reminds people of events in the past

【小题2】From the second paragraph we can learn that the writer       .

A．would write to the friend quite often

B．did get some information about the friend

C．asked the friend to e-mail him

D．would keep in touch with the friend forever

【小题3】Which of the following statements is NOT true?

A．The author communicates with all the 35 friends by e-mails.

B．There are 35 people in the author’s list of friends right now.

C．The list of 35 friends doesn’t include the old e-mail addresses.

D．It is not difficult for the author to increase his friend count.

【小题4】What does the writer mean by saying “However, convenience can be a walking stick”？

A．The masterminds of Web 2.0 also sell walking sticks online.

B．Taking a walking stick is a new way of making friends online.

C．Convenience is dangerous for human communication.

D．Convenience is not really good for human communication.

Dogs and millionaires have a lot in common. They are absolute opportunists (especially when it comes to rewards). They defend their territory(地盘). And in general, they don’t like cats. Perhaps that explains a new survey showing that millionaires are far more dog-friendly than the rest of Americans.
According to a study by Spectrem Group, 58% of millionaire pet owners have a dog. Only 37% own a cat. Only 3% keep fish, 2% birds and 2% have a horse. Similarly, 39% of U. S. households own a dog, compared to 33% of households owning a cat, released by the Humane Society.
Jennifer Cona, a trust and estates attorney(信托和资产律师) and partner with Genser Subow Genser & Cona in New York, does a lot of work on pet trusts. She said of all the pet trusts she’s worked on, 90% are for dogs and only 10% are for cats. 
She said dogs provide one thing especially important for the wealthy: unconditional love.
“You don’t get that from a cat,” she said, “Dogs are like children for some families, except that they don’t mess up in college or run off with money. Sometimes it’s easy to see why dogs are the favorite children.”
Millionaires show their love for their dogs in part by their spending. One quarter of millionaire pet owners spend more than $1, 000 a year on their pets, the Spectrem study said, while more than half spend more than $500 a year.
Many would say those numbers are understated, given all the diamond-dog collars, dog foods and booming dog spas in evidence these days, not to mention the medical bills.
The survey showed 34% of pet owners spend money on decorating, while 6% spend on “sweaters, outfits and costumes.”
More than half of millionaire pet owners spend money on teeth cleaning for their pets. More than 16%, meanwhile, said they would spend money on reconstructive surgeries and “anti-anxiety, anti-depression” medication for their pets.
【小题1】What is the passage mainly about?

A．Millionaires like dogs more than other Americans.

B．Keeping dogs as pets is quite popular among Americans.

C．Pet dogs help relieve their owners’ anxiety and depression.

D．Millionaires spend much money on teeth cleaning for their pets.

【小题2】From the survey by Spectrem Group, we can learn ___________.

A．about one third of American households own a cat

B．more than half of millionaire pet owners have a dog

C．millionaire pet owners spend $1, 000 on their pets daily

D．34% of pet owners spend money on dog clothing

【小题3】What’s the main reason why millionaires show great love for their dogs?

A．They can afford the high expense to raise pet dogs.

B．Pet dogs have never made a mess of things around.

C．Millionaires feel more secure in company of dogs.

D．Pet dogs show unconditional love for their owners.

【小题4】What does Jennifer Cona probably think of millionaires owning pet dogs ?

A．Ridiculous.

B．Acceptable.

C．Negative.

D．Indifferent.

On the first day of school I brought my camera to school. I gave the students a piece of 8 ×11 cardboard(纸板), and asked them to write their names on both sides. As they finished, I asked them to get into groups of three to four students and took photographs of them holding their name cards.
After school, I developed the film and printed two sets of photos. That evening, I started to match the names with the faces. I kept one set of pictures at home for about a week so that I could review their names each night. On the second day of school, I put up the other set of photos as a bulletin board (公布栏), with a title such as "Presenting Room 108, ..."
The kids loved it! After I had learned all of their names I brought the second set back to school and stuck them onto an 8 ×11 sheet of paper. I placed it in the classroom for other teachers.
The cardboard name cards that were made on the first day were collected and put on a shelf. From time to time, they were given back to the students and placed on their desks so that guests or supply teachers (代课老师) could identify all of the students.
I’ve been doing this with my grade 7 students for the last nine years and they liked it. It’s fun to bring the photos out again at the end of the school year to see how much they have all changed in ten months.
【小题1】The cardboards were used to ______.

A．play some kind of game	B．decorate the classroom
C．identify the students	D．print the photos on

【小题2】The writer of the passage might be a ______.

A．head teacher

B．monitor

C．photographer

D．supply teacher

【小题3】Why did the writer leave the second set of the photos at home?

A．To memorize the students’ names at home.	B．To make cardboard name cards for supply teachers.
C．To make a bulletin board in the classroom.	D．To match the students’ names with their faces

【小题4】Which of the following is TRUE according to the passage?

A．The students didn’t have to use the cardboard name cards to identify each other.

B．Other teachers couldn’t identify the students without the cardboard name cards.

C．The writer kept the cardboard name cards as a souvenir for nine years.

D．The guests will know the students’ names by reading the cardboard name cards.

【小题5】The passage mainly tells us ______.

A．a method of identifying students	B．a method of decorating classrooms
C．the development of photography	D．the importance of cardboard name cards

Most visitors come to the UK expecting the rain and weather for which the country is famous. However, when summer finally arrives, British people like nothing more than heading for the coast. Here are some of more famous places of interest that you could expect to visit on a trip to Britain. Black pool, in the northwest of England, is the most visited place in the UK. Each year around 6.5 to 7 million people come to enjoy the miles of sandy beaches, the 158m Black pool Tower and the 11km-long Golden Mile, where there are entertainments, pubs, ice rinks (溜冰场) and even a zoo. On the south coast of the country you can find Brighton. Until 1786, Brighton was a sleepy village. Then the future king, George IV, decided to build a house there, and now it has become a large, international centre. Apart from the beaches, Brighton is famous for its pier (码头). There are theatres, entertainments and restaurants there. Brighton is also fantastic for shopping. If you want to travel a little further, why not go to Corn-wall in the far southwest of the UK? South Cornwall offers miles of sandy beaches and beautiful scenery. The climate there is warmer than the rest of Britain, and you can even find palm trees. For a bit more excitement, go to North Cornwall. The scenery there is nicer, and the beaches are famous for their powerful waves. As a result, North Cornwall has become the home of British surfing. One word of warning though, if you are using the roads in the UK during holidays, you can expect long traffic jams on the motorways. It might be better to take the train.
【小题1】Which is the best title for this passage?

A．Let’s Go to the Beach!	B．How to Enjoy Your Holidays
C．Welcome to Britain!	D．How to Travel in Britain

【小题2】We may find this passage in a ______.

A．geography book

B．storybook

C．travel guide

D．news magazine

【小题3】If Andrew likes surfing, which is the best place for him to spend his holidays?

A．Black pool.

B．Brighton.

C．South Cornwall.

D．North Cornwall.

【小题4】Which is NOT the reason why Brighton is famous?

A．In Brighton you can satisfy your appetite for shopping.

B．In 1786, George IV decided to build a house there.

C．There is an interesting pier in Brighton.

D．You can enjoy yourself on the beautiful beaches.

【小题5】From the passage we can infer that ______.

A．there are no beaches in the east and west of Britain

B．Black pool is the most famous place in the UK

C．the pier is more interesting than the beaches in Brighton

D．the climate in South Cornwall is attractive to many people

In the United States, when one becomes rich, he wants people to know it. And even if he does not become very rich, he wants people to think that he is. That is what “keeping up with the Joneses” is about. It is the story of someone who tried to look as rich as his neighbors.
The expression was first used in 1913 by a young American called Arthur Momand. He told this story about himself. He began earning $ 125 a week at the age of 23. That was a lot of money in those days. He got married and moved with his wife to a very wealthy neighborhood outside New York City. When he saw that rich people rode horses, Momand went horseback riding every day. When he saw that rich people had servants, Momand and his wife also hired a servant and gave big parties for their new neighbors.
It was like a race, but one could never finish his race because one was always trying to keep up. The race ended for Momand and his wife when they could no longer pay for their new way of life. They moved back to an apartment in New York City.
Momand looked around him and noticed that many people do things just to keep up with rich lifestyle of their neighbors. He saw the funny side of it and started to write a series of short stories. He called it “Keeping up with the Joneses” because “Jones” is a very common name in the United States. “Keeping up with the Joneses” came to mean keeping up with rich lifestyle of the people around you. Momand’s series appeared in different newspapers across the country for over 28 years.
People never seem to get tired of keeping up with the Joneses. And there are “Joneses” in every city of the world. But one must get tired of trying to keep up with the Joneses because no matter what one does, Mr. Jones always seems to be ahead.
【小题1】Some people want to keep up with the Joneses because they ________.

A．want to be as rich as their neighbors

B．want others to know or to think that they are rich

C．don’t want others to know they are rich

D．want to be happy

【小题2】It can be inferred (推断) from the story that rich people like to ________.

A．live outside New York City	B．live in New York city
C．live in apartments	D．have many neighbors

【小题3】Arthur Momand used the name “Jones” in his series of short stories because “Jones” is _____.

A．an important name	B．a popular name in the United States
C．his neighbor’s name	D．not a good name

【小题4】According to the writer, it is ________ to keep up with the Joneses.

A．correct

B．interesting

C．impossible

D．good

Maybe ten-year-old Elizabeth put it best when she said to her father, "But, Dad, you can't be healthy if you're dead."
　　Dad, in a hurry to get home before dark so he could go for a run, had forgotten to wear his safety belt-- a mistake 75% of US population make every day. The big question is why.
　　There have been many myths (神化,虚构的事) about safety belt ever since their first appearance in cars some forty years ago. The following are three of the most common.
　　Myth the Number One: It's best to be "thrown clear" of a serious accident.
　　Truth: Sorry, but any accident serious enough to "throw you clear" is able going to be serious enough to give you a very bad landing. And chances are you'll have traveled through a windshield (挡风玻璃)or door to do it. Studies show that chances of dying after a car accident are twenty-five times in cases where people are "thrown clear".
　　Myth Number Two: Safety-belts "trap" people in cars that are burning or sinking in water.
Truth: Sorry again, but studies show that people knocked unconscious due to not wearing safety belts have a greater chance of dying in these accidents. People wearing safety belts are usually protected to the point of having a clear head to free themselves from such dangerous situation, not to be trapped in them.
　　Myth Number Three: Safety belts aren't needed at speeds of less than 30 miles per hour (mph).
　　Truth: When two cars traveling at 30 mph hit each other, an unbelted driver would meet the windshield with a force equal to diving headfirst into the ground from a height of 10 metres.
【小题1】Why did Elizabeth say to her father, "But, Dad, you can't be healthy if you're dead"?

A．He didn't have his safety belt on.

B．He was running across the street.

C．He was driving at great speed.

D．He didn't take his medicine on time.

【小题2】he reason father was in a hurry to get home was that he __________.

A．wasn't feeling very well	B．hated to drive in the dark
C．wanted to take some exercise	D．didn't want to be caught by the people

【小题3】According to the text, to be "thrown clear" of a serious accident is very dangerous because you ________.

A．may be knocked down by other cars.

B．may get serious hurt thrown out of the car

C．may find it impossible to get away from the seat

D．may get caught in the car door

【小题4】Some people prefer to drive without wearing a safety belt because they believe _______.

A．they will be unable to think clearly in an accident

B．the belt prevents them from escaping in an accident

C．they will be caught when help comes

D．cars catch fire easily

【小题5】What is the advice given in the test?

A．Never drive faster than 30 miles an hour.

B．Try your best to save yourself in a car accident.

C．Drive slowly while you're not wearing a safety belt.

D．Never forget to wear the safety belt while driving.