“Image is everything．” An entire industry has been built upon the assumption that image is everything, but when it comes down to it, an appealing image is not enough．If there is no substance（事实） behind the image, the product, service or person will fail eventually．

First of all, one should consider how important image is in the selling of products and services．Advertising agencies have raised the art of creating an image to a state of near perfection．Public concept of that product or service is certainly managed by the images created by the advertising agencies．But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back．For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness．But the recent scandal(丑闻) showed that behind that image, it cheated in business practices．Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit．Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm．

Similarly, personal advisers can build up a public image for politicians and movie stars．Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons．But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune．With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close．

To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person．But image is only half of the equation．What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success．

1.The downfall of the Arthour Andersen accounting firm is due to ________．

A. its dishonesty in business  B. its previous images

C. its bad management      D. its poor service

2.Why did some famous people fall from grace?

A. Their images were not well built up

B. They failed to live up to their images．

C. They felt much pressure from the public

D. They paid little attention to fame and fortune

3.The structure of the passage is ________．

A: Argument     P: Point     C: Conclusion

4.The author tries to argue that _________．

A. image creates everything

B. image is the key to success

C. truth is unlikely ever to be equaled

D. truth and image are equally important

单词拼写（共10个，每个1分，共计10分）
【小题1】The teacher         (预测) that all of his students would pass the examination.
【小题2】With the         (接近) of the Spring Festival children begin to talk about what they will do.
【小题3】The new generation is very         (吸引) by electric products, such as computers, gaming devices, Pods and cell phones.
【小题4】Although the swimming             (距离) is short, the water temperature in this lake is very low.
【小题5】He was         (注意到) driving at 90 kilometres per hour in this busy street, so he was fined 50 yean.
【小题6】 Learning a language is a slow p  . Don’t be anxious to master it within a short period of time.
【小题7】With the u      religious colour, Tibet is considered to be one of the most charming places of interest.
【小题8】N       most kids prefer watching TV to reading.
【小题9】I, as well as two other students, came to the airport, r       our school to welcome the foreign guests.
【小题10】He made a (n) o       visit to America in January.

“Image is everything．” An entire industry has been built upon the assumption that image is everything, but when it comes down to it, an appealing image is not enough．If there is no substance（事实） behind the image, the product, service or person will fail eventually．

First of all, one should consider how important image is in the selling of products and services．Advertising agencies have raised the art of creating an image to a state of near perfection．Public concept of that product or service is certainly managed by the images created by the advertising agencies．But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back．For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness．But the recent scandal （丑闻） showed that behind that image, it cheated in business practices．Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit．Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm．

Similarly, personal advisers can build up a public image for politicians and movie stars．Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons．But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune．With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close．

To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person．But image is only half of the equation．What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success．

1.The downfall of the Arthur Andersen accounting firm is due to ________．

    A. its dishonesty in business                   B. its previous images

    C. its bad management                           D. its poor service

2.Why did some famous people fall from grace?

A. Their images were not well built up    

    B. They failed to live up to their images．

    C. They felt much pressure from the public 

    D. They paid little attention to fame and fortune．

3.The structure of the passage is ________．

    A: Argument              P: Point               C: Conclusion

4.The author tries to argue that _________．

    A. image creates everything                     B. image is the key to success

    C. truth is unlikely ever to be equaled         D. truth and image are equally important

第二节单词拼写（每题0.5分，共5分）
根据下例句子中的首字母和汉语提示写出单词，注意单词的正确形式。
86. Being e______ to sunlight for too much time, as the doctors say, will do harm to one’s skin.
87.The Expo site (世博园区) should be a_______ from anywhere in the city of Shanghai within 90 minutes by bus, subways and special taxis.
88.—You mean the position is still  ______ （空缺）?
—Yes, but you must know our job is very demanding.
89. I sent for a technician in case John is not f______  with the computer software they use.
90. There is a high p______ that those earthquake-stricken areas will be hit again.
91. Modern household appliances have brought us great ______ (方便) .
92. I recommended c_______ out a survey among students about short-sightedness.
93. Parents are advised to listen to their kids rather than argue with them. Listening doesn’t _______ (必然，必定) mean agreeing.
94.You may be feeling fine at the moment. But there exist some ______( 潜在的) risks in smoking in bed.
95.Penicillin was f__________ to saving millions of lives and is one of the most important medicines of contemporary society.

Every country had its heroes. The heroes are the people that nation and especially the young peo??ple 21_____ . If you get a list of the 22   _____of a nation, it will tell you the potential (潜力）of the nation.

If today in America ’ you ask the high school students to list their heroes their 23____ would prob??ably divide into three groups. rHie first group of heroes would be the rock stars—the people 24 _____with rock music. There is no doubt that such people do have talent (天才）but one 25_____ if one should hold up rock stars as model. The rock stars too often are mixed with drugs and their personal life isnot all that — 26 ____  . The rock stars are rich and wear the latest fashion styles (时装）.However oneshould 27 _____more in a hero than such things as 28______ and fine clothes.

A second type of heroes for the American youth are sports stars. Again you have a person who has a great talent in one area_ 29 _____. However, too often the personal life of the sports star is a bit 30_____. Too frequently drugs and drinking are a part of 31_____ of the sports stars.

A third group of heroes are TV or movie stars. These people may have lots of 32___ ，tal??ent and are quite handsome. However ’ the personal life of too many actors is quite sad and should not be held up as a 33____  for young people.

Today，the rock stars，the sportsmen  and the actors 34____ have become the models of the youth in America. Really,do you hear a young person say that his 35____ is a doctor, a teacher or a scientist? These people are not 36____ and do not wear fashionable clothes. However, they are 37____ people who work hard to make the world a better place for everyone.

What is really sad is that the young try to 38____ their heroes. They like to wear the same clothes as theirs, if the heroes of today for the American youth are 39 ____only to rock stars, sportsmen and actors, the future does not look too 40_____ .