D
Wrting artieles about films for The Front Page was my first proper job. Before then I had done bits of reviewing --- novels for other newspapers, films for a magazine and anything I was asked to do for the radio．That was how I met Tom Seaton, the first arts editor of The Front Page, who had also written for television．He hired me, but Tom was not primarily a journalist, or he would certainly have been more careful in choosing his staff．
At first, his idea was that a team of critics should take care of the art forms that didn’t require specialized knowledge: books, TV, theatre, film and radio．There would be a weekly lunch at which we would make our choices from the artistic material that Tom had decided we should cover, though there would also be guests to make the atmosphere sociable．
It all felt like a bit of dream at that time: a new newspaper and I was one of the team．It seemed so unlikely that a paper could be introduced into a crowded market．It seemed just as likely that a millionaire wanted to help me personally, and was pretending to employ me．Such was my lack of self-confidence．
Tom’s original scheme for a team of critics for the arts never took off．It was a good idea, but we didn’t get together as planned and so everything was done by phone．It turned out, too, that the general public out there preferred to associate a reviewer with a single subject area, and so I chose film．Without Tom’s initial push, though, we would hardly have come up with the present arrangement, by which I write an extended weekly piece, usually on one film．
The space I am given allows me to broaden my argument --- or forces me, in an uninteresting week, to make something out of nothing．But what is my role in the public arena? I assume that people choose what films to go to on the basis of the stars, the publicity or the director．So if a film review isn’t really a consumer guide, what is it? I certainly don’t feel I have a responsibility to be ‘right’ about a movie．Nor do I think there should be a certain number of ‘great’ and ‘bad’ films each year．All I have to do is put forward an argument．I’m not a judge, and nor would I want to be．
67．What do we learn about Tom Seaton from the first paragraph?
A．He encouraged Mark to become a writer．
B．He had worked in various areas of the media．
C．He met Mark when working for television．
D．He prefers to employ people that he knows．
68．The weekly lunches were planned in order to       .
A．help the writers get to know each other
B．provide an informal information session
C．distribute the work that had to be done
D．entertain important visitors from the arts
69．What does the author mean when he says that Tom’s plan ‘never took off’ in Paragraph 4?
A．It was unpopular.    
B．It wasted too much time.
C．It wasn’t planned properly.
D．It wasn’t put into practice.
70．Which of the following best describes what Mark says about his work?
A．His success varies from year to year．
B．He prefers to write about films he likes．
C．He can freely express his opinion．
D．He writes according to accepted rules．

D

       Wrting artieles about films for The Front Page was my first proper job. Before then I had done bits of reviewing --- novels for other newspapers, films for a magazine and anything I was asked to do for the radio．That was how I met Tom Seaton, the first arts editor of The Front Page, who had also written for television．He hired me, but Tom was not primarily a journalist, or he would certainly have been more careful in choosing his staff．

       At first, his idea was that a team of critics should take care of the art forms that didn’t require specialized knowledge: books, TV, theatre, film and radio．There would be a weekly lunch at which we would make our choices from the artistic material that Tom had decided we should cover, though there would also be guests to make the atmosphere sociable．

       It all felt like a bit of dream at that time: a new newspaper and I was one of the team．It seemed so unlikely that a paper could be introduced into a crowded market．It seemed just as likely that a millionaire wanted to help me personally, and was pretending to employ me．Such was my lack of self-confidence．

       Tom’s original scheme for a team of critics for the arts never took off．It was a good idea, but we didn’t get together as planned and so everything was done by phone．It turned out, too, that the general public out there preferred to associate a reviewer with a single subject area, and so I chose film．Without Tom’s initial push, though, we would hardly have come up with the present arrangement, by which I write an extended weekly piece, usually on one film．

       The space I am given allows me to broaden my argument --- or forces me, in an uninteresting week, to make something out of nothing．But what is my role in the public arena? I assume that people choose what films to go to on the basis of the stars, the publicity or the director．So if a film review isn’t really a consumer guide, what is it? I certainly don’t feel I have a responsibility to be ‘right’ about a movie．Nor do I think there should be a certain number of ‘great’ and ‘bad’ films each year．All I have to do is put forward an argument．I’m not a judge, and nor would I want to be．

67．What do we learn about Tom Seaton from the first paragraph?

       A．He encouraged Mark to become a writer．

       B．He had worked in various areas of the media．

       C．He met Mark when working for television．

       D．He prefers to employ people that he knows．

68．The weekly lunches were planned in order to       .

       A．help the writers get to know each other

       B．provide an informal information session

       C．distribute the work that had to be done

       D．entertain important visitors from the arts

69．What does the author mean when he says that Tom’s plan ‘never took off’ in Paragraph 4?

       A．It was unpopular.    

       B．It wasted too much time.

       C．It wasn’t planned properly.

       D．It wasn’t put into practice.

70．Which of the following best describes what Mark says about his work?

       A．His success varies from year to year．

       B．He prefers to write about films he likes．

       C．He can freely express his opinion．

       D．He writes according to accepted rules．

Mass media are tools of communication. They allow us to record and pass information rapidly to a large, scattered audience. They extend our ability to each other by helping us overcome limits caused by time and space. Mass media can be divided into two groups: print media and electronic media. By print media, we mean books, newspapers and magazines. Electronic media include television, radio and movie.
There are a number of ways in which mass media make daily life easier for us. First, they inform and help us keep a watch on our world. They gather and pass on information we would be unlikely or unable to gain on our own.
Second, mass media help us to arrange our time and life. What we talk about and what we think about are greatly influenced by the media. When people get together, they tend to talk about certain happenings on the newspapers or on TV. Because we are provided with differing points of view through different kinds of media every day, we are able to comment on all sides of a certain issue.
Third, mass media help us to connect with various groups in society. Through mass media, we are able to keep in contact with politicians in the world; with famous actors and actresses, and with our beloved singers.
Fourth, the media help to socialize us. We learn about the preferred behavior and values from the people we meet as well as from the media. Through portrayals of people, the media tell us what proper behaviors are. By doing so, they teach us standards of behavior and values, and help us in our daily life.  
Fifth, the media are used to persuade people. A good example is advertisements through the media. Newspapers, magazines and TV are filled with all kinds of colorful, persuasive advertisements. Though many advertisements may not say openly that they want you to buy a certain product, they describe their products in such a way that you may want to but them.
Sixth, the media entertain. All of the media make some effort trying to entertain their audience. For example, even though the newspaper is a main medium of information, it also contains entertainment features. Many newspapers offer their readers at least some of the following: comics, fiction books and puzzle games, televisions and magazines are devoted mainly to entertainment. It is guessed that in the future, the entertainment function of mass media will become even more important than it is now.

1. 1.

   They underlined word “scattered” in paragraph 1 means______.

   1. A.
      faraway
   2. B.
      nearly
   3. C.
      a small number of
   4. D.
      small and far apart
2. 2.

   The underlined word “portrayal” in Paragraph 5 means ______.

   1. A.
      photograph
   2. B.
      words
   3. C.
      description
   4. D.
      clothes
3. 3.

   According to the passage, which of the following statements isn’t true about medium?

   1. A.
      Mass media have an effect on our speech and thoughts.
   2. B.
      Mass media keep us informed and connected.
   3. C.
      Mass media persuade us into buying what we don’t need at all.
   4. D.
      Mass media help us spend time with others in a friendly way.
4. 4.

   Which of the following isn’t included about mass media in the passage?

   1. A.
      entertainment
   2. B.
      sports
   3. C.
      famous people
   4. D.
      advertisements
5. 5.

   ______ is an old form of mass media now.

   1. A.
      Mobile phone
   2. B.
      Computer
   3. C.
      Radio
   4. D.
      Television

Kalle Lasn was in a supermarket parking lot one afternoon when he had an experience that changed his life．In order to shop at the store, he needed to put money into the shopping cart to use it．Annoyed that he had to "pay to shop," Lasn jammed the coin into the cart so that it wouldn't work．It was an act of rebellion—the first of many—for Lasn．
Born in Estonia, Kalle Lasn moved to Australia as a young man and then later to Japan, where he founded a marketing research firm in Tokyo．Eventually, Lasn moved to Canada and for several years produced documentaries （纪录片） for public television．In the late 1980s, Lasn made an advertisement that spoke out against the logging industry and the deforestation going on in the Pacific Northwest．When he tried to show his ad on TV, though, no station in this area would give him airtime．In response, Lasn and a colleague founded Adbusters Media Foundation, a company for the "Human right to communicate．
Adbusters produces magazine, newspaper, and TV ads with a social message．Many use humor and irony to make their points: In one, for example, a man chain smokes a brand of cigarettes called "Hope"．In another, a child is dressed in an outfit used in fast-food ads．Next to the child is a note from its mother telling the restaurant to leave her child alone．
Adbusters also has a magazine and a web site, the Culture Jammers Network, whose members include students, artists, and activists as well as educators and businesspeople interested in social change．Many of these "culture jammers" are working to raise awareness about different social issues by hosting events like "Buy Nothing Day" , " No Car Day" and "TV Turnoff Week" ．Lasn and his partners hope these events will encourage people to think about questions such as;
·What kinds of things are we being encouraged to buy by the media?
·Should cars be our primary means of transportation?
·How are television and radio being used now? How could we be using them?
Some culture jammers are using other methods to challenge how people think．Some pretend to be shoppers．They move items in stores from one shelf to another making it difficult for people to find things easily．Other culture jammers break into large company well sites and jam them so that they become unusable．The goal in both cases ia to prevent "Business as usual" and to gel people to ask themselves questions such as "Why am I shopping here?" or "Why should I buy this product?"
Lasn and members of the Culture Jammers Network want to make people aware of social issues, but they also believe it's important to think of solutions, too．"A lot of people tell you everything that's wrong but they never say much about how to fix these problems," says Lasn．"But there is plenty we can do．If you start despairing, you have lost everything．"
Though many TV stations still won't show Adbusters' " uncommercials" , some cable TV stations have started to．People all over the world have joined the Culture Jammers Network and are doing their part to promote social change．
【小题1】What does the underlined word "rebellion" in Paragraph 1 most probably mean?

Kalle Lasn was in a supermarket parking lot one afternoon when he had an experience that changed his life．In order to shop at the store, he needed to put money into the shopping cart to use it．Annoyed that he had to "pay to shop," Lasn jammed the coin into the cart so that it wouldn't work．It was an act of rebellion—the first of many—for Lasn．

Born in Estonia, Kalle Lasn moved to Australia as a young man and then later to Japan, where he founded a marketing research firm in Tokyo．Eventually, Lasn moved to Canada and for several years produced documentaries （纪录片） for public television．In the late 1980s, Lasn made an advertisement that spoke out against the logging industry and the deforestation going on in the Pacific Northwest．When he tried to show his ad on TV, though, no station in this area would give him airtime．In response, Lasn and a colleague founded Adbusters Media Foundation, a company for the "Human right to communicate．

Adbusters produces magazine, newspaper, and TV ads with a social message．Many use humor and irony to make their points: In one, for example, a man chain smokes a brand of cigarettes called "Hope"．In another, a child is dressed in an outfit used in fast-food ads．Next to the child is a note from its mother telling the restaurant to leave her child alone．

Adbusters also has a magazine and a web site, the Culture Jammers Network, whose members include students, artists, and activists as well as educators and businesspeople interested in social change．Many of these "culture jammers" are working to raise awareness about different social issues by hosting events like "Buy Nothing Day" , " No Car Day" and "TV Turnoff Week" ．Lasn and his partners hope these events will encourage people to think about questions such as;

·What kinds of things are we being encouraged to buy by the media?

·Should cars be our primary means of transportation?

·How are television and radio being used now? How could we be using them?

Some culture jammers are using other methods to challenge how people think．Some pretend to be shoppers．They move items in stores from one shelf to another making it difficult for people to find things easily．Other culture jammers break into large company well sites and jam them so that they become unusable．The goal in both cases ia to prevent "Business as usual" and to gel people to ask themselves questions such as "Why am I shopping here?" or "Why should I buy this product?"

Lasn and members of the Culture Jammers Network want to make people aware of social issues, but they also believe it's important to think of solutions, too．"A lot of people tell you everything that's wrong but they never say much about how to fix these problems," says Lasn．"But there is plenty we can do．If you start despairing, you have lost everything．"

Though many TV stations still won't show Adbusters' " uncommercials" , some cable TV stations have started to．People all over the world have joined the Culture Jammers Network and are doing their part to promote social change．

1.What does the underlined word "rebellion" in Paragraph 1 most probably mean?

2.What's the main point of the ad for "Hope" cigarettes?

3.Some culture jammers break into websites in order to ________．

4.It can be inferred from the passage ________．

5.Which of the following best describes what Lasn has done?