On March 5, 2009, Michael Jackson stood in front of crowds of fans. Before screaming fans, he pronounced with pumping arms: “This is it!”
A few months later, Jackson was dead. With the late pop star’s return to radio, television and the cultural events, Forbes judges that Jackson has made $90 million since his death June 25. This figure is based on his royalties（版税） from album sales, radio play, rights to his name and royalties from his stock in the Sony/ATV music catalog (编目权).
Jackson’s music was his most easily-seen source in the last months. “Nothing increases the value of an artist than death ... an untimely death,” says Barry Massarsky, a music industry economist.
The music’s immediate value was clear. Since June, Jackson has sold more than 5.9 million albums in the U.S. and another 4.5 million overseas. In the first weeks after his death, there were 5.6 million single downloads across North America, Europe and Australia. Jackson recently has three of the top 20 best-selling albums of the year in the US, according to Nielsen SoundScan. His 2003 hits album Number Ones is the best seller of the year, beating Taylor Swift’s Fearless.
More than 500,000 Jackson ringtones and 100,000 music videos were sold. In the week following his death, songs by The Jackson 5, The Jacksons and Michael were played over 100,000 times on the radio, according to Nielsen BDS.
Jackson’s estate（遗产）will likely see more money by the end of this year, as it has rights to some of the profits from This Is It as well as the two-disc album of the same name. The estate will share 90% of the film profits with AEG.
Ticket sales from an exhibit opening in London will also contribute a likely profit. Hundreds of Jackson’s personal belongings－his L.A. Rolls Royce etc－will remain on show for three months at the O2 for fans willing to shell out $25 for a view.
The pop singer bought ATV Publishing, for $47.5 million in 1985. Ten years later, he sold the catalog to Sony for $95 million and took a 50% stock in Sony/ATV, which is now worth about $1.7 to $2 billion. So he still owned half the Sony/ATV catalog at his death.
Jackson’s future earning potential is based on his stock in valuable music and as well as the value of his image（肖像）. As many musicians, actors and artists before him, Jackson’s fame could have a long tail on the market with allowable products, advertising and entertainment events.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
【小题1】What do Barry Massarsky’s words in Paragraph 3 imply?

Is it a wonder that _____ little cells can store _____ much energy?

Recently,university students around the world were asked to volunteer in a global experiment called Unplugged.It was designed to see how young people would react if they were asked to observe a total media ban by unplugging all forms of media devices for 24 hours.

Unplugged is being run by Dr Roman Gerodimos，a lecturer in Communication and Journalism at Bournemouth University.During the experiment，Dr Gerodimos said there were already  signs of how much the exercise affected volunteers.He said：“They’re reporting withdrawal symptoms，overeating，feeling nervous，isolated and disconnected.”

During their 24-hour test，three of the experiment’s participants were followed around by a BBC reporter plus cameraman.They were asked to write down 100 lines about their day offline，but of course，they all waited until the next day when they had access to their laptops.

Elliot Day wrote：“Today,my whole morning routine was thrown up into the air.Despite being  aware of the social importance of the media,I was surprised by how empty my life felt without the radio or newspapers.”

From Caroline Scott，we read：“I didn’t expect it，but being deprived of the media for 24 hours resulted in my day-to-day activities becoming so much harder to carry out than usual…I didn’t break out in a cold sweat like our lecturer expected us all to，but It’s not something l would like to do again！”

And Charlotte Gay wrote：“I have to say the most difficult item for me to be without has been  my  mobile；not  only is it a social device，it’s  my main access point of communication.”

Earlier in the year,a UK government study found that in the UK we spend about half our waking hours using the media,often plugged into several things at once.So,with technology continuing to develop at an alarming rate,how much time will you set aside for sleep in the future?

1.What can we learn about the volunteers?

A.Volunteers didn’t write down about their day offline.

B.Volunteers weren’t allowed to use any media for 24 hours.

C.Volunteers  were followed around by Dr Roman Gerodimos.

D.Only volunteers in the UK took part in Unplugged experiment.

2.Which of the following is NOT mentioned about the participants’feelings？

A.Anxious.           B.Lonely            C.Bored.            D.Despaired.

3.Which of the following is true of Caroline Scott？

A.The media ban affected his temperature.

B.His work went on smoothly without the media.

C.His work was carried on hard without the media.

D.His life was empty without the radio or newspapers.

4.What can be inferred from the last paragraph?

A.People should use the media devices reasonably.

B.People can easily survive the media devices addict.

C.People can spend more time sleeping in the future.

D.People spend about half the time using the media devices.

5.The text is most probably a         .

A.newspaper ad             B.book review

C.news report              D.science fiction story

Cell Phones Are the New Cigarettes
When you get in your car, you reach for it．When you’re at work, you take a break to have a moment alone with it．When you get into a lift, you play with it．
Cigarettes? Cup of coffee? No, it’s the third most addictive thing in modern life, the cell phone．And experts say it is becoming more difficult for many people to curbtheir longing to hug  it more tightly than most of their personal relationships．
With its shiny surface, its smooth and satisfying touch, its air of complexity, the cell phone  connects us to the world even as it disconnects us from people three feet away．In just the past  couple of years, the cell phone has challenged individuals, employers, phone makers and  counselors（顾问）in ways its inventors in the late 1940s never imagined．
The costs are becoming even more evident, and I don’t mean just the monthly bill．Dr．Chris  Knippers, a counselor at the Betty Ford Center in Southern California, reports that the overuse of  cell phones has become a social problem not much different from other harmful addictions: a barrier to one-on-one personal contact, and an escape from reality．
Sounds extreme, but we’ve all witnessed the evidence: The person at a restaurant who talks on the phone through an entire meal, ignoring his kids around the table; the woman who talks on the phone in the car, ignoring her husband; the teen who texts messages all the way home from school, avoiding contact with kids all around him．
Is it just rude, or is it a kind of unhealthiness? And pardon me, but how is this improving the quality of life?
Jim Williams, an industrial sociologist based in Massachusetts, notes that cell-phone addiction is part of a set of symptoms in a widening gulf of personal separation．He points to a study by Duke University researchers that found one-quarter of Americans say they have no one to discuss their most important personal business with．Despite the growing use of phones, e-mail and instant messaging, in other words, Williams says studies show that we don’t have as many friends as our parents. “Just as more information has led to less wisdom, more acquaintances via the Internet and cell phones have produced fewer friends,” he says．
If the cell phone has truly had these effects, it’s because it has become very widespread．Consider that in 1987, there were only 1 million cell phones in use．Today, something like 300 million Americans carry them．They far outnumber wired phones in the United States．
【小题1】Which of the following best explains the title of the passage?

根据对话内容，从对话后的选项中选出能填入空白处的最佳选项。（共5小题，每小题1分，满分5分。）并在答题卡上将该项涂黑。选项中有两项为多余选项。

A：—Good morning．I’m ringing from the Circulation department of the Daily Mirror to say…

B：—____．

A：—A newspaper, dear lady．A famous newspaper．

B：—____．

A：—Well, mainly perhaps to have the fullest possible picture of what is going on in the world．

B：—___．

A：—But TV isn’t really enough, is it? A newspaper is able to give so many more details than the TV news can．

B：—____

A：—With respect, I think everybody ought to be interested in details these days．But anyway, beside the side of the matter, our newspaper offers many other things to interest its readers．Articles, stories, cinema programmers-- to name just a few．

B：—___．

A：—Nor do I, to tell you the truth： The films these days aren’t as good as they used to be, but …．Hello? Are you still there? Hello? Good heavens, she’s hung up! What a very unpleasant woman!

       A．What’s that?

       B．Who are you？

       C．I’m not interested in more details．

       D．Anyway, why should I want your news paper?

       E．I get that perfectly from TV．

       F．I don’t go to the cinema．

       G．I like watching TV．