“Image is everything.” An entire industry has been built upon the assumption that image is everything, but when it comes down to it, an appealing image is not enough. If there is no substance(事实) behind the image, the product, service or person will fail eventually.

First of all, one should consider how important image is in the selling of products and services. Advertising agencies have raised the art of creating an image to a state of near perfection. Public concept of that product or service is certainly managed by the images created by the advertising agencies. But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back. For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness. But the recent scandal (丑闻) showed that behind that image, it cheated in business practices. Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit. Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm.

Similarly, personal advisers can build up a public image for politicians and movie stars. Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons. But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune. With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close.

To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person. But image is only half of the equation. What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success.

1.The downfall of the Arthour Andersen accounting firm is due to ________.

A. its dishonesty in business                          B. its previous images

C. its bad management                                   D. its poor service

2.Why did some famous people fall from grace?

A. Their images were not well built up     B. They failed to live up to their images.

C.They felt much pressure from the public  D. They paid little attention to fame and fortune.

3.The structure of the passage is ________.

A: Argument                       P: Point                       C: Conclusion

4.The author tries to argue that _________.

A. image creates everything                   B. image is the key to success

C. truth is unlikely ever to be equalled    D. truth and image are equally important

 

根据句意选出合适的动词或词组, 用其适当的形式完成句子 (共10小题；每小题 1分, 满分10分)

tend; get into; appoint; glance through; result in; go up;

abuse; exchange; try out; adopt

1.The young man always enjoys ________ new ways of doing things.

2.Prices of vegetables in that area __________ 50 per cent since it was badly hit by floods.

3.Team meetings are a great chance for its members _______ their ideas on how to win games.

4.Your carelessness in driving will only ________ an regretful accident.

5.The kind granny decided to had the little boy _____ as his other family members lost their lives in the terrible earthquake.

6.She was the first woman ____________ president of that country.

7.The mayor was accused of _________ his power to offer jobs to his relatives instead of those who were qualified.

8.The medical team was kept busy _______ the wounded with the lack of doctors.

9.Don’t let children _______ bad habits which might be difficult to get rid of.

10.Every morning he usually _______the newspaper before leaving for work.

 

Protecting Copyright

Having finished her homework, Ma Li wants some music for relaxation （娱乐）. As usual, she starts her computer and goes to Baidu.com to download music files. But this time she is surprised when an announcement about protecting songs’ copyright bursts onto the screen. The age of free music and movie downloads may have come to an end as Web companies like Baidu are accused of pirating copyright. Lawsuits（诉讼） have been filed against four websites offering free downloads. In September 2005, a Beijing court ordered Baidu to pay recording company Shanghai Push compensation for their losses. Baidu was also told to block the links to the pirated music on the website. This caused a heated discussion on Interact file sharing.

“Baidu’s defeat in the lawsuit shows it is not right to get copyrighted songs without paying. Downloaders may face lawsuits or fines,” said an official.

Like many teens, Huang Ruoru, an 18-year-old girl from Puning in Guangdong Province, doesn’t think that getting music from websites is wrong. She always shares her favourite songs downloaded from Baidu with her friends. When told about the lawsuit, she began to feel a little guilty about obtaining others’ work without paying.

However, other teenagers have different ideas. Wang Yafei, a Senior 2 girl from Jinan, Shandong Province pointed out that file sharing is a good way to promote pop singers. “If I download a song and really like it, I will buy the CD,” she said. “So what the recording companies really should concentrate on is improving their music, rather than pursuing （追赶）file-sharers.”

1. Which of the following best describes the passage?

A. Music on the Internet is of better quality.    

B. Downloading material can be illegal.

C. It’s good to get free music on the Internet.        

D. Baidu is a popular web company.

2. The four web companies were put to court because _________.

A. they got copyrighted songs without paying           

B. they downloaded copyrighted music for people

C. they make copyrighted files for free downloads

D. they offer free music on line

3. How do some of the teenagers feel while downloading free music after the lawsuit?

A. A bit guilty.        B. A little sad.      C. Extremely angry.   D. Awfully sorry.

4. What’s the advantage of file sharing for recording companies?

A. Getting more money from web companies.    

B. Enabling people to download favorite songs.

C. Helping to improve the music.               

D. Making pop singers more popular.

5. It can be inferred from the text that _________.

A. Web companies are still ignoring the copyright laws.

B. Teenagers haven’t got money to buy CDs.

C. Teenagers are probably still downloading free music.

D. Teenagers prefer CDs with copyright to pirated music.

 

The boss was accused of having a _____ against his female employees.

     A. prejudice     B. reputation     C. symptom     D. profession

 

第一节：短文改错:（满分10分）

文中共有10处错误，每句中最多有两处。错误涉及一个单词的增加、删除或修改。?

增加： 在缺词处加上一个漏词符号（∧），并在此符号下面写出该加的词。?

删除： 把多余的词用斜线（\）划掉。?

修改： 在错的词下划一横线，并在该词下面写出修改后的词。?

注意： 1．每处错误及修改均仅限一词；

2．只允许修改10处，多者（从第11处起）不计分。

Yesterday, I saw the old lady fall down when I was hurrying to school. I was about to help her up while suddenly a passer-by stop me, saying that I might be accused of knocking her down. Heard his words, I began to hesitate and slow down my steps. At the same time, another student, that saw everything, went up to help. The old lady said nothing but lots of thank to the good boy. I felt ashamed. As is known to all, help others is forever a good virtue. Even though some old people are becoming immorally, we can’t let it to disappear. I have made my mind that I will reach out my hand without hesitation next time.