题目列表(包括答案和解析)
I was reading these interesting stories behind a group of great logos in the world. Personally Nike is my favorite one – it’s so simple. And I liked the stories behind them, which made me forget all other things. McDonald’s, Apple, Mercedes Benz and Adidas own great logos as well, and they are among my favorites.
Nike
In the Greek myth, Nike is the goddess of victory and the source of inspiration for soldiers. This logo represents the wing in the famous statue of the Greek goddess. Nike’s logo was designed by Carolyn Davidson in 1971 for $ 35, and was registered as a trademark in 1995.
McDonald’s
The logo was designed in 1962 by Jim Schindler to resemble the archshaped(拱形的) signs on the side of the company’s then walk-up hamburger stand. Later on, the two golden arches were combined together to form the M. The McDonald’s name was added to the logo in 1968.
Apple
There are different stories behind Apple’s logo. The first logo was a reference to the religious story of Adam and Eve, in which the apple represented the fruit of the Tree of Knowledge. One year later, the second logo was designed in 1977 by Steve Jobs and Ronald Wayne, and it described Sir Isaac Newton sitting under an apple tree. This logo didn’t stay long. One year later it was replaced almost immediately by graphic designer Rob Janoff’s “rainbow apple”, a rainbow-colored silhouette(轮廓)of an apple with a bite taken out of it. And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.
Mercedes Benz
The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three-pointed star that represents its rule of the land, the sea and the air. The company was founded by Gottlieb Daimler and Wilhelm Maybach. Mercedes is the name of Maybach’s elder daughter, while Benz came as a result of a combination with Benz, Cie and DMG in 1926.
Adidas
The Adidas logo, which was created by the founder of the company Adi Dassler, represents mountains, pointing towards the challenges that are seen ahead and goals that can be achieved. The logo was used for the first time in 1967.
【小题1】What does the author think of the stories of the great logos?
| A．They are boring. | B．They are out of date. |
| C．They are attractive. | D．They are practical. |
| A．The goddess of victory. |
| B．The source of inspiration for soldiers. |
| C．The statue of the Greek goddess. |
| D．The wing of the Greek goddess. |
| A．the religious story of Adam and Eve |
| B．a bitten apple with only one color |
| C．Newton’s sitting under an apple tree |
| D．the rainbow-colored bitten apple |
| A．Nike’s logo | B．Apple’s logo |
| C．The Mercedes logo | D．The Adidas logo |
| A．Mercedes Benz –McDonald’s – Nike – Apple. |
| B．Nike – McDonald’s – Apple – Mercedes Benz. |
| C．McDonald’s – Apple – Nike – Mercedes Benz. |
| D．Nike – Mercedes Benz – McDonald’s – Apple. |
Did Steve Jobs kill the music industry? That’s the question on many people’s lips since rock star Jon Bon Jovi accused the Apple boss of personally destroying the music industry.Bon Jovi centers his criticism on how he believes music downloading has robbed young people of what he calls the “beauty of buying an album”. “Kids today have missed the beauty of taking your pocket money and making a decision based on the jacket (封面), not knowing what the record sounded like,” he said.
But far from killing the industry, many young people today think Jobs has been a blessing (带来幸运的人), offering you instant, and selective access to a whole world of music.
Keith Staskiewicz at Enthertainment Weekly speaks for the feelings of many music lovers. He believes listening to MP3s rather than records or CDs “just save money” and doesn’t “remove the sense of discovery they get from new music”. Staskiewicz also argues that it’s wrong to blame Jobs and Apple for destroying anything. “Change is just part of the business,” Staskiewicz said. “No doubt in 50 years, Justin Bieber will complain about how kids don’t listen to ipods anymore.”
For now, though, it appears that music downloading is set to continue for the near future.
According to Summer Redstone, chairman of media company Viacom, iTunes has “resurrected(复兴) the music industry by creating a legal, affordable purchasing system for fans”.
But recent surveys suggested that, despite the “legalizing(合法化)” of music downloading through sites like iTunes, young people are still choosing to download music illegally. A report by Jupiter Research suggested that illegal downloading sites are used three times as much as legal ones. The problem, according to its analyst Mark Mulligan, is how today’s youth grow up viewing music as something they can get for free.
He said, “Unless the musci industry can shift these consumers while they are young away from free consumption to paid music formats(格式), they may never develop music purchasing behavior and the recording industry could suffer long-term harm.”
1.Which one is TRUE about young people nowadays?
A．They are music lovers and are willing to save money to enjoy music.
B．The majority of them download music through legal sites like iTunes.
C．They are most likely to go back to the store to buy albums in the near future.
D．They are robbed of the change of enjoying music by Apple.
2.According to Mark Mulligan, the best solution to the problem of illegal music downloading is to_______.
A．legalize music downloading through sites like iTunes
B．help young people get used to paying for music
C．offer young people instant and selective access to a variety of music
D．create an affordable purchasing system for fans
3.What is the main point of the article?
A．How Steve Jobs and Apple destroyed the music industry.
B．Why young people prefer downloading music to buying albums.
C．The problem of illegal downloading of music.
D．Different opinions on effects of music downloading.
Riding a London subway, a person from other countries will notice one major difference: in London, people do not look at each other．In fact, eye contact is avoided at all times. That’s not rudeness ― people are just too busy to bother looking．
Busy doing what, you ask? Well, they’re certainly not using the time for a moment of quiet thinking．Nor are they reading a book．New technology has replaced quiet habits．Today the only acceptable form of book on the London underground is an e-book．
Apple must earn a fortune from London commuters（使用月票上下班者）. Since the launch of the iPhone in 2007, over 40, 000 ― yes, 40, 000 “apps” have been designed．
Commuters love them because they are the perfect time - fillers. One “app”, called iShoot, is a game that features tanks．Another one, Tube Exits, tells passengers where to sit on the train to be closest to the exit of their destination. iSteam clouds the iPhone screen when you breathe into the microphone. You can then write in the “steam” on your phone screen．
For those without an iPhone, another Apple product, the iPod, may be the distraction (消遣) of choice. It’s not just teenagers who “plug in” to their music － iPods are a popular way to pass the time for all ages．
And if games, e-books and music aren’t enough to keep you occupied, then perhaps you would prefer a film? The development of palm DVD technology means many commuters watch their favorite TV shows or films on the way to work．With all these distractions, it’s amazing that people still remember to get off the train．
1.Those who want to save time to reach where they go can download ________ to their iPhones
A. iShoot B. Tube Exits C. iSteam D. iPod
2.People in London do not make eye contact on the subway because ________．
A. they are going to work and have no time to communicate with each other
B. they love reading books and do not want to be disturbed
C. they feel sleepy because of getting up early
D. they’re busy playing games, reading e-books, listening to music or watching films
3.The underlined word “apps” in the third paragraph means ________．
A. computers
B. programs downloaded for the iPhone
C. computer companies
D. fortune from London commuters
4.The main idea of the passage is that ________．
A. London commuters are unfriendly to strangers
B. Apple has earned a lot of money from selling 40, 000 apps
C. technology is changing how London commuters spend their traveling time
D. riding a London subway is a must when visiting London
Body and Food
Your body, which has close relations with the food you eat, is the most important thing you own, so it needs proper treatment and proper nourishment (营养).The old saying “An apple a day keeps the doctor away” is not as silly as some people think. The body needs fruit and vegetables because they contain vitamin C. Many people take extra vitamins in pill form, believing that these will make them healthy.
But a good diet is made up of nourishing food and this gives all the vitamins you need. The body doesn’t need or use extra vitamins, so why waste money on them?
In the modern western world, many people are too busy to bother about eating properly. They throw anything into their stomachs, eating hurriedly and carelessly. The list of illnesses caused or made worse by bad eating habits is frightening,
【小题1】“Your body has close relations with the food you eat.” It really means that ______.
| A．all kinds of food you eat can be made into your body |
| B．your body is made up of the food you eat |
| C．what you eat has great effect on your health |
| D．the more you eat, the fitter you will feel |
| A．eating apples regularly does lots of good to our health |
| B．the apple is the best among all kinds of fruits |
| C．apples can take the place of doctors |
| D．an apple is a sure cure for illness |
| A．people don‘t want to pay more attention to their eating |
| B．lots of people’s illnesses are caused or made worse by bad eating habits |
| C．people throw everything into their stomachs without chewing |
| D．people are only too busy to cook meals for themselves |
| A．only eat an apple a day |
| B．eat properly |
| C．take as many vitamin pills as possible |
| D．throw something into our stomachs slowly and carefully |
Your body, which has close relations with the food you eat, is the most important thing you own, so it needs proper treatment and proper nourishment(食物). The old saying “an apple a day keeps the doctor away.” is not as silly as some people think. The body needs fruit and vegetables because they contain vitamins. Many people take extra vitamins in pill form(丸剂), believing that these will make them healthy. But a good diet is made up of nutritive food and this gives all the vitamins you need. The body doesn't need or use extra vitamins, so why they waste money on them?
In the modern Western world, many people are too busy to bother about eating properly. They throw anything into their stomachs, eating hurriedly and carelessly. The list of illnesses caused or made worse by bad eating habits is frightening.
【小题1】The old saying referred to in the passage tells us that .
| A．eating apples regularly does lots of good to our health. |
| B．the apple is the best among all kinds of fruits |
| C．apples can take the place of doctors |
| D．an apple is a sure cure for illness |
| A．our bodies need food, or we can’t live |
| B．often eating apples is a good habit |
| C．taking extra vitamin pills is completely useless |
| D．a good diet is of great importance for our health |
| A．people won't want to pay more attention to their eating. |
| B．people throw everything into their stomachs without chewing. |
| C．a lot of people’s illness are caused or made worse by bad eating habits |
| D．people are only too busy to cook meals for themselves |
| A．only eat an apple a day |
| B．take as many vitamin pills as possible |
| C．eat properly |
| D．throw something into our stomachs slowly and carefully. |
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