第一节:阅读下面短文，根据以下提示：1)汉语提示；2)首字母提示；3)语境提示，在每个空格内填入一个适当的英语单词，并将该词完整地写在右边相对应的横线上。所填单词要求意义准确、拼写正确。
For many of today’s advertisers,_____(重复)old       
【小题1】___________
ideas is not a successful a_____(方法).They realise     
【小题2】___________
that it does not matter how____(吸引的)the idea         
【小题3】___________
l____with the product is—most people know that the     
【小题4】__________
main p______of the advertisement is making               
【小题5】___________
c_____spend money.Instead,these advertisers look for     
【小题6】__________
other ways to  make people n______their products.      
【小题7】___________
The top advertisers of today believe that using___(幽默) 
【小题8】___________
as well as new and____(不寻常)ideas to surprise people   
【小题9】__________
is important in modern advertisements.Their aim is to   
_____(创造)something that has never been seen before and is
【小题10】_________
fanscinating for peopleto look at.By doing this,they
hope to make people forget that someone is trying to
sell them something.  

阅读下面短文，根据所读内容在表格中的空白处填入恰当的单词。注意：每个空格只填一个单词。

Time, a faithful company of our life, is a universal topic. People are always curious about what it is, how it travels and who it meets.

Stephen Hawking, one of the world’s smartest physicists, once said. “I’m fascinated by time.”

Many of us are, and the popularity of time travel novels, movies and TV series has proved that. After Palace and Startling by Each Step achieved astonishing ratings last year, Palace 2 aired on January 20, attracting time travel fans back to TV.

Woody Allen’s movie Midnight in Paris achieved great success. It was nominated for Best Picture, Directing, Original Screenplay and Art Direction for the 2012 Academy Awards.

Dream of heroism

Time travel TV series and movies connect both today and the past, thus offering room for imagination. Imagination creates a chance for the young to fulfill a dream that is hard to achieve in reality.

Chinese writer Xi Juan is a pioneer of time-travel stories in China. In 1993 she published a love story about a young woman time traveling to ancient times. The leading role’s modern personality and perception of love help her win the heart of a cool, handsome martial art master. Such a plot satisfies female fans’ love fantasy.

Starting from the late 1990s, novels about men traveling back to the past prevailed (盛行), with a Step into the Past as the most popular example. In these stories, the male leading roles accomplish great things with their modern skills and wisdom.

It is usually “a dream of heroism come true”, along with enviable romances.

Eye candy

“I’m hooked by the shows because they are characterized by dramatic and poetic love and have eye-pleasing actors,” Xia Xiaoyan, who works for a foreign-owned enterprise in Shanghai, explained her love for time travel TV series.

Her comment echoes a 2011 survey by Creat Marketing Research Co Ltd in China. When asked about what is so appealing about time travel TV series, 21 percent of respondents answered, “These attractive characters.”

A bigger reason behind the popularity of time travel stories, however, is the relaxation they offer, according to the survey.

Cai Yinong agrees. “Many people are facing tremendous pressure in their fast-paced lives, so this genre is more relaxing than other shows as it provides people with a terrific outlet to escape reality,” Cai told China Daily.

Cultural homesickness

“Which dynasty would you like to live in if you could travel to the past?” asked a survey launched by Shanghai University and Shanghai Social Sciences Association last December.

About 60 percent of the 2,543 respondents chose Tang Dynasty, while Qing Dynasty, and the Spring and Autumn and Warring States periods were the other top two destinations.

The survey results reflects people’s definition of the good days: prosperous economy and culture, steady society, fair and uncorrupted politics, and opening up to the outside world.

As for the movie Midnight in Paris, it features modernity versus cultural homesickness. The New York Times commented, “The past seems so much more vivid, more substantial, than the present. The good old days are so attractive because we were not around, however much we wish we were.”

阅读下列应用文及相关信息，并按照要求匹配信息。

首先请阅读下列媒体上的插图及提示性文字：

A．Reese Witherspoon poses with her children Ava (L) and Deacon at  ceremonies unveiling her Hollywood  Walk of Fame honor                                             B．Cuba dancers emanate concern to

AIDS

以下是关于这些插图的简要评论。请把评论与相关插图及提示性文字匹配起来。

1.The tradition dates back to the early days of the university when new students would give senior students a pound (0.45kg) of dried grapes in gratitude for their help in adapting to university life, in exchange for a receipt written in Latin. Failure to produce such a receipt could result in a dousing in the local fountain. Nowadays the dried grapes have been replaced with a bottle of wine and the dousing with foam.

2.Orlando Bloom and Miranda Kerr return from their secret Caribbean honeymoon. The couple were all smiles as they arrived at Los Angeles Airport. Kerr flashed her engagement rings as she smiled at waiting photographers. Kerr, 27, who shot to international fame as a Victoria's Secret lingerie model, and Bloom, 33, star of the “Pirates of the Caribbean” and “The Lord of the Rings” movies, began dating in 2007 and have frequently denied rumors of an impending wedding. The couple get married just a month after they announced their engagement.

3.The New Orleans Saints were the champions last night, but there were stars The UEFA EURO 2012 official mascots 

are presented during an unveiling 

ceremony in Warsaw

4.Dancers dressed in the colors of the national flag pose for pictures during a community event in Havana on November 7, 2010. Several hundred residents of a Havana neighbourhood gathered to play music and dance along the streets in the event sponsored and organized by MINSAP and the United Nations Development Programme (UNDP) aimed at promoting tolerance of same sex relationships.

5.The names of the twins will be determined by fans. Voters will be able to choose between three sets of names: Slavek &Slavko, Siemko &Strimko or Klemek &Ladko. Poland and Ukraine will stage the coming soccer championships finals.

 On March 5, 2009, Michael Jackson stood in front of crowds of fans．Before screaming fans, he pronounced with pumping arms: "This is it!"

         A few months later, Jackson was dead．With the late pop star’s return to radio, television and the cultural events, Forbes judges that Jackson has made $90 million since his death June 25．This figure is based on his royalties（版税） from album sales, radio play, rights to his name and royalties from his stock in the Sony/ATV music catalog （编目权）．

         Jackson's music was his most easily-seen source in the last months．“Nothing increases the value of an artist than death ．．．an untimely death,” says Barry Massarsky, a music industry economist．

         The music's immediate value was clear．Since June, Jackson has sold more than 5．9 million albums in the U．S．and another 4．5 million overseas．In the first weeks after his death, there were 5．6 million single downloads across North America, Europe and Australia．Jackson recently has three of the top 20 best-selling albums of the year in the US, according to Nielsen SoundScan．His 2003 hits album Number Ones is the best seller of the year, beating Taylor Swift's Fearless．

         More than 500,000 Jackson ringtones and 100,000 music videos were sold．In the week following his death, songs by The Jackson 5, The Jacksons and Michael were played over 100,000 times on the radio, according to Nielsen BDS．

         Jackson's estate（遗产）will likely see more money by the end of this year, as it has rights to some of the profits from This Is It as well as the two-disc album of the same name．The estate will share 90% of the film profits with AEG．

         Ticket sales from an exhibit opening in London will also contribute a likely profit．Hundreds of Jackson's personal belongings－his L．A．Rolls Royce etc－will remain on show for three months at the O2 Arena for fans willing to shell out $25 for a view．

         The pop singer bought ATV Publishing, for $47．5 million in 1985．Ten years later, he sold the catalog to Sony for $95 million and took a 50% stock in Sony/ATV, which is now worth about $1．7 to $2 billion．So he still owned half the Sony/ATV catalog at his death．

         Jackson's future earning potential is based on his stock in valuable music as well as the value of his image（肖像）．As many musicians, actors and artists before him, Jackson's fame could have a long tail on the market with allowable products, advertising and entertainment events．

1.What do Barry Massarsky’s words in Paragraph 3 imply?

         A．Jackson died at the time as expected．

         B．Only at death can an artist become famous．

         C．Jackson became more famous at death than when he was alive．

         D．Jackson’s unexpected death raised his value as an artist immediately．

2.All the following is true EXCEPT that _____．

         A．“This is it” is the last concert that Jackson gave

         B．Jackson has sold 10．4 million albums since June

         C．Jackson’s L．A．Rolls Royce is now for show and will finally be sold

         D．Jackson’s stock in music and his image will keep on earning money in the future

3.What can be inferred from the passage?

         A．Jackson’s album Number Ones beat Taylor Swift’s Fearless in 2003．

         B．Taylor Swift’s Fearless is the second best seller of music albums of 2009．

         C．AEG takes in more film profits from “This is it” than Jackson’s estate．

         D．More Jackson’s music videos were sold than his ringtones right after his death．

4.What is the main idea of the passage?

         A．Why Michael Jackson’s music is so popular all over the world．

         B．How Michael Jackson has earned $90 million in the months since his death．

         C．What Michael Jackson's future earning potential is based on．

         D．How much Michael Jackson earned in the first few months after his death．