（湖北省部分重点中学2009届高三第一次联考）

Attention Tim Hortons

Stainless Steel Travel Mug Owners

Lid Recall--15 oz Stainless Steel Travel Mug

A fault at the cup has been recognized．The fault may result in some lids lifting slightly from the body of the mug，and could probably cause injury from hot liquid leaking．Therefore，we have given an immediate lid recall notice．This recall notice is related only to Tim Hortons15 oz stainless Steel Travel Mugs sold between October 2005 and January 2006．The bootom of the mug is stamped with distributor's（经销商）name，Thermo Serv．There is no printing on the handle of the mug．

At Tim Hortons，we value out customers’ safely above anything else．So,whether your lid is leaking or not，in the interest of your safety, we are requesting that you bring your mug to your nearest Tim Hortons（excluding Esso Tim Hortons）．where they will exchange the lid for a new lid that fits safely．The new lids will be available February l，2006．

Please do not use your mug until you exchange the lid．

Here’s what you do：

●    Please do not use your mug until you have exchanged the lid for a new one．

●  New lids will be available February 2,2006．

●  Return your travel mug to a Tim Hortons store．

●  Your lid will be exchanged for a new lid．

If you prefer to return the entire mug，bring it back at any time for a full repayment．

If you have any questions regarding his

recall，please contact us at：

Toll Free Number：l—888—508一77l7

8：30 a．m．~5：00 p．m．Eastern Standard Time

Tim Hortons

65．This advertisement is trying to            ．

A．introduce a new type of mugs

B．persuade people to buy a new steel mug lid

C．inform people of exchanging a lid

D．warn against the danger of using the faulty mug

66．The advertisement is mainly aimed at those who             ．

A．often travel around                                      B．have 15 oz Stainless mugs

C．want to buy 1 5 oz Stainless mugs                D．are selling the Tim Hortons mugs

67．Your lid will be exchanged for a new one          ．

A．if the distributor’s name is on the handle of the mug

B．if you go to the nearest Esso Tim Hortons

C．if you bought the mug in February 2006

D．if your lid is not leaking

68．According to the advertisement, which of the following statements is NOT true?

A．People should stop using the Tim Hortons15 oz stainless steel travel mug immediately．

B．People can return the lid between October 2005 and January 2006．

C．People can get the money back if they return the faulty mug．

D．Tim Hortons does its duty to care about the customers’safety．

Written in a hurry, ________.

[　　]

A．Tim made a lot of mistakes in the report

B．there are plenty of mistakes in the report

C．we found several mistakes in his letter

D．the book is full of mistakes

阅读理解

Stainless Steel Travel Mug Owners

Lid Recall—15 oz Stainless Travel Mug

　　A fault at the cup has been recognized. The fault may result in some lids lifting slightly from the body of the mug, and could probably cause injury from the body of the mug, and could probably cause injury from hot liquid leaking(泄露) .Therefore we have given an immediate lid recall notice. This recall notice is related only to Tim Hortons 15 oz Stainless Steel Travel Mugs sold between October 2002 and January 2003 . The bottom of the mug is stamped with distributor's (经销商) name, “Thermoserv” .There is no printing on the handle of the mug.

　　At Tim Hortons we value our customers' safety above anything else . So, whether your lid is leaking or not, in the interest of your safety, we are requesting that you bring your mug to your nearest Tim Hortons (excluding Esso Tim Hortons), where they will exchange the lid for a new lid that fits safely. The new lids will be available. in February 1 , 2003. Please do not use your mug until you exchange the lid.

　　Here's what you do:

　　●Please do not use your mug until you have exchanged the lid for a new one.

　　●New lids will be available in February 1, 2003 .

　　●Return your travel mug to a Tim Hortons store(as of February 1,2003).

　　●Your lid will be exchanged for a new lid.

　　If you prefer to return the entire mug, bring it back at any time for a full repayment.

　　If you have any questions regarding this recall, please contact us at:

　　Toll free number: 1-888-601-1616, 8: 30 a. m.—5: 00p. m. Eastern Standard Time

Tim Hortons

1．This advertisement is trying to ________.

[　　]

A．introduce a new type of mugs

B．persuade people to buy a new lid

C．inform people of exchanging a lid

D．warn against the danger of using the mug

2．The advertisement is mainly aimed at those who ________.

[　　]

A．often travel around

B．have 15 oz stainless mug

C．want to buy 15 oz stainless mugs

D．are selling the mugs

3．According to the advertisement which of the following statements is NOT true?

[　　]

A．People should stop using the mug immediately.

B．People can get the money back if they return the mug.

C．People with questions can call the company free of charge.

D．People can return the lid between October 2002 and January 2003.

4．From the passage we can learn that Tim Hortons ________.

[　　]

A．cares about the customers' safety

B．wants to make more money

C．is a club for travelers

D．is an organization helping customers

Names have gained increasing importance in the competitive world of higher education. As colleges struggle for market share, they are looking for names that project the image they want or reflect the changes they hope to make. Trenton State College, for example, became the College of New Jersey nine years ago when it began raising admission standards and appealing to students from throughout the state.

“All I hear in higher education is, ‘Brand, brand, brand,’” said Tim Westerbeck, who specializes in branding and is managing director of Lippmann Hearne, a marketing firm based in Chicago that works with universities and other nonprofit organizations. “There has been a sea change over the last 10 years. Marketing used to be almost a dirty word in higher education.”

    Not all efforts at name changes are successful, of course. In 1997, the New School for Social Research became New School University to reflect its growth into a collection of eight colleges, offering a list of majors that includes psychology, music, urban studies and management. But New Yorkers continued to call it the New School.

Now, after spending an undisclosed sum on an online survey and a marketing consultant’s creation of “naming structures”, “brand architecture” and “identity systems”, the university has come up with a new name: the New School. Beginning Monday, it will adopt new logos, banners, business cards and even new names for the individual colleges, all to include the words “the New School”.

    Changes in names generally show significant changes in how a college wants to be accepted. In changing its name from Cal State, Hayward, to Cal State, East Bay, the university hoped to project its expanding role in two mostly suburban counties east of San Francisco.

    Beaver College turned itself into Arcadia University in 2001 for several reasons: to break the connection with its past as a women’s college, to promote its growth into a full-fledged university and, officials acknowledged, to put an end to jokes about the college’s old name on late-night television and “morning zoo” radio shows.

Many college officials said changing a name and image could produce vital results. At Arcadia, in addition to the rise in applications, the average student’s test score has increased by 60 points, Juli Roebeck, an Arcadia spokeswoman, said.

51. Which of the following is NOT the reason for colleges to change their names?

A. They prefer higher education competition.        B. They try to gain advantage in market share.

C. They want to project their image.                    D. They hope to make some changes.

52. It is implied that one of the most significant changes in higher education in the past decade is _________.

A. the brand                                                      B. the college name

C. the concept of marketing                                D. list of majors

53. The phrase “come up with” (Line 3, Para. 4) probably means ___________.

A. catch up with             B. deal with           C. put forward                     D. come to the realization

54. The case of name changing from Cal State, Hayward, to Cal State，East Bay indicates that the university ___________.

A. is observed by the society                                      B. hopes to expand its influence

C. prefers to inform its teaching programs                   D. expects to enlarge its campus

55. According to the officials, the name change of Beaver College ___________.

A. turned out very successful                                     B. failed to attain its goal

C. got rid of some jokes                                             D. transformed its status