Everybody knows that words can carry messages. People communicate with words. Books, magazines, TV, radio and films all help us to communicate with others. They all help us to know what is going on in the world and what other people are thinking about.
Do you think you can communicate without words? A smile on your face shows you are happy or friendly. Tears in your eyes tell others that you are sad. When you put up your hand in class, the teacher knows you want to say something or ask a question. You shake your head, and people know you are saying “No”. You nod and people know you are saying “Yes”.
Other things can also carry messages. For example, a sign at the bus stop helps you to know which bus to take. A sign on the wall of your school helps you to find the library. Signs with arrows on doors tell you where to go in or out. Have you ever noticed that there are a lot of signs around you and that you receive messages from them all the time?
People can communicate in many ways without words. For example, an artist can use his drawings to tell about beautiful mountains, about the sea and many other things.
【小题1】 Which of the following statements is NOT true?

Everybody knows that words can carry messages. People communicate with words. Books, magazines, TV, radio and films all help us to communicate with others. They all help us to know what is going on in the world and what other people are thinking about.
Do you think you can communicate without words? A smile on your face shows you are happy or friendly. Tears in your eyes tell others that you are sad. When you put up your hand in class, the teacher knows you want to say something or ask a question. You shake your head, and people know you are saying “No”. You nod and people know you are saying “Yes”.
Other things can also carry messages. For example, a sign at the bus stop helps you to know which bus to take. A sign on the wall of your school helps you to find the library. Signs with arrows on doors tell you where to go in or out. Have you ever noticed that there are a lot of signs around you and that you receive messages from them all the time?
People can communicate in many ways without words. For example, an artist can use his drawings to tell about beautiful mountains, about the sea and many other things.
【小题1】Which of the following statements is NOT true?

Everybody knows that words can carry messages. People communicate with words. Books, magazines, TV ， radio and films all help us to know what is going on in the world and what people are thinking about.
Do you think you can communicate without words? A smile on your face shows you are happy or friendly. Tears in your eyes tell others that you are sad. When you put up your hand in class, the teacher knows that you say something or ask a question. You shake your head, and people know you are saying “No”. You nod and people know you are saying “Yes”.
Other things can also carry messages. For example, a sign at the bus stop helps you to know which bus to take. A sign on the wall of your school helps you to find the library. Signs on doors tell you where to go in or out. Have you ever noticed there are a lot of signs around you and you receive messages from them all the time? People can communicate in many ways without words. For example, an artist can use his drawings to tell about beautiful mountains, seas and many other things.
66.Choose the best title for this passage.
A.Ways for Communication.
B.The Best Way for Communication.
C.The Only Way for Communication.
D.Words Can Carry Messages.
67.How can people communicate with each other?
A.With words only
B.Only without words.
C.Either with words or without words.
D.Just by using different kinds of signs.
68.Which of the following is NOT a way for communication without words?
A.A cry for help        B.A smile on your face
C.Making a face        D.Nodding your head
69.What does the road sign P tell people?
A.You can go into the park.
B.You can please everybody.
C.You can leave your car there.
D.You can cross the street there.
70.How can a musician (someone who writes music) communicate with people?
A.By saying something.
B.By playing some music.
C.By writhing letters.
D.All of the above are right.

Everybody knows that colors are connected with certain feelings. For example, why do some people paint the walls of their rooms yellow and others pink? The same is true in stores. They want us to feel something when we look at their products.

Green, for example, tries to show the quality of a product: how good it is for us or for our environment. It also suggests that the product is healthier, has less fat and maybe fewer calories. Red, on the other hand is an aggressive color that is often used for packaging food. Red wants us to become hungry or thirsty. Purple is a kind of color that is often seen as royal. It indicates that it is something special. Producers use purple to show that something is of good quality. Blue is not very often found in food packaging because there are not very many foods that have a blue color.

Colors can also have different meaning in different cultures and countries. For example, while the color white is used in many Western countries to represent purity and innocence, it is seen as a symbol of mourning in many Eastern countries. The Egyptian pharaohs(法老) wore white crowns. A white sale is a sale of sheets, towels, and other bed and bath items. A white flag is the universal symbol for truce(休战). A white elephant is a rare, pale elephant sacred(神圣的) to the people of India, Thailand, Burma, and Sri Lanka. In these countries, something that is a white elephant is either a possession that costs more than it is worth to keep or an item that the owner doesn’t want but can’t get rid of.

Consumers are aware that certain foods must have certain colors. When Pepsi brought out a crystal clear cola in 1992, it thought that consumers would buy it because clear meant pure and healthy. After a few months Pepsi found out that a cola had to be dark-colored. Crystal Pepsi failed and the company pulled it off the market.

Advertising professionals often need to look at a product through the consumers’ eyes when choosing a color. The right packaging colors can truly improve the sales of a product but choosing a wrong color could end in failure.

1.According to the passage, blue is rarely used in food packaging because ____.

A. most consumers dislike it

B. it matches very few foods

C. it brings people low spirits

D. it doesn’t catch people’s eyes

2.According to the passage, in India if something is expensive but useless, it can be called   ____.

A. a white flag   B. a white elephant

C. a white sale    D. a white crown

3.Pepsi’s example is used to show ____.

A. Pepsi’s success comes from failures

B. health is the main concern in drink making

C. crystal clear drinks can’t attract consumers

D. people have fixed ideas about products and colors

4.What would be the best title for the passage?

A. Colors in advertising

B. Colors in food packaging

C. Our everyday life and colors

D. Foods in different colors

 Everybody knows that words can carry messages. People communicate with words. Books, magazines, TV, radio and films all help us to communicate with others. They all help us to know what is going on in the world and what other people are thinking about.

Do you think you can communicate without words? A smile on your face shows you are happy or friendly. Tears in your eyes tell others that you are sad. When you put up your hand in class, the teacher knows you want to say something or ask a question. You shake your head, and people know you are saying “No”. You nod and people know you are saying “Yes”.

Other things can also carry messages. For example, a sign at the bus stop helps you to know which bus to take. A sign on the wall of your school helps you to find the library. Signs with arrows on doors tell you where to go in or out. Have you ever noticed that there are a lot of signs around you and that you receive messages from them all the time?

People can communicate in many ways without words. For example, an artist can use his drawings to tell about beautiful mountains, about the sea and many other things.

1. Which of the following statements is NOT true?

2. Besides words, which can also be used to express oneself?

3. Which of the following signs is usually used to show you the direction?

4. According to the passage, how does an artist often express himself?