题目列表(包括答案和解析)
You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
“I can't believe it--a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome. ”
They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation----consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice deceptive(骗人的), but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing. ”
However, one might ask what exactly is “real” about of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.
The two attractive young women were talking so that they could ________.
A. get the sweater at a lower price B. be heard by people around
C. be admired by other shoppers D. decide on buying the sweater
Lorenzo Bertolla is __________.
A. a very popular male singer B. an advertising agency
C. a clothing company in Rome D. the brand name of a sweater
Which of the following can be inferred from the passage?
A. The two girls are in fact employed by the Lorenzo Bertolla Company.
B. The MTV generation tend to be more easily influenced by ads.
C. Traditional advertising is becoming less effective because it's too direct.
D. Undercover marketing will surely be banned soon by the government.
Which of the following would be the best title for the text?
A. Two Attractive Shoppers B. Lorenzo Bertolla Sweaters
C. Ways of Advertising D. Undercover Marketing
Once there was an old farmer, with a horse which was almost as old as himself. He __16__ one morning with his young son, 17 the horse before it died. Father and son walked, 18 the farmer did not want the horse to be 19 . ?
They met two men on the road20 said: “Why are you walking, farmer? You have a horse. It's __21__to market.” The farmer knew that this was__22__, so he rode on the horse, __23__his son walked. ?
Then they met two old ladies. “__24__are you doing up there, farmer? Can't you__25__how tired your boy is?” __26__the farmer got down, and his son rode__27__. ?__28__, three old men stopped them. One said: “Why are you walking, farmer?__29__. It's too hot for an old man like you to walk today.” So the farmer got up 30__his son, and they__31__. __32__, a young woman passed them. “Why aren't you walking?” she asked. “It isn't __33_ to market. Give your poor old horse a rest.”
So the farmer, and his son, got down__34__.
It is a fact that you cannot please__35__the people all the time.
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完形填空（共20小题; 每小题1分，满分20分）
阅读下面短文，掌握其大意，然后从下列各题所给的四个选项（A、B、C和D）中，选出最佳选项，并在答题纸上将该选项标号涂黑。
When a rather dirty, poorly dressed person kneels at your feet and puts out his hands to beg __21____a few coins, do you hurry on, not ___22___ what to do, or do you feel sad and hurriedly ___23___ some money? What should our attitude___24___ beggars be? There can be no question that the world is full of terribly sad stories． It ___25___ be terrible to have no idea where our next meal is going to come from． It seems ___26___ not to give some money to beggars．
__27____, most of the world’s great religions order us to be open-hearted and ___28___what we have with those less lucky than ourselves． But has the world changed? Maybe what was morally right in the old days, ___29___ one knew exactly who in the village had suffered misfortune and needed help, is no longer the best idea． Quite a few people will not give to beggars． Let us look at their ___30___．
First, some believe that many city beggars dress up ___31___ to look pitiable and actually make a good ___32___ from begging． Giving to beggars only encourages this sort of evil（恶行）． __33____, there is the worry that the money you give will be spent on beer, wine or drugs． Thirdly, there is the opinion__34____there is no real excuse for begging． One might be poor, but that is no reason for losing one’s sense of ___35___ and self-dependence．
Related to this is the opinion that the problem should be handled by the government __36____ordinary people． Some people think beggars should go to the local government department and __37____ help．
It is hard to come to any final conclusion: there are various __38____and we must __39____ them differently． A few coins can save a life in some situations, and even if the money is wasted, that does not take away the moral goodness of the__40____．
1.A． to B． with C． at D． for
2.A． knowing B． expecting C． demanding D． settling
3.A． put away B． hand over C． take in D． get out
4.A． at B． in C． over D． towards
5.A． must B． can C． need D． might
6.A． warm-hearted B． generous C． cruel D． considerate
7.A． Strangely B． Honestly C． Certainly D． Surprisingly
8.A． give B． donate C share D．contribute
9.A． why B． when C． what D． how
10.A． arguments B． quarrels C． sayings D． talks
11.A． on show B． on purpose C． for fun D． by accident
12.A． money B． comfort C． living D． decision
13.A． Secondly B． Surely C． Possibly D． Then
14.A． what B． whether C． that D． which
15.A． goodness B． pride C． security D． responsibility
16.A． rather than B． or rather C． other than D． but also
17.A． produce B． receive C． earn D． offer
18.A． cases B． events C． conditions D． states
19.A． go with B．communicate with C． deal with D． meet with
20.A． giver B．receiver C． villager D． government
第三部分：阅读理解（共20小题；每小题2分，满分40分）
阅读下面短文，从每题所给的四个选项（A、B、C、D）中，选出最佳选项，并在答题卡上将该项涂黑 A
You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
“I can't believe it--a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome. ”
They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation----consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice deceptive(骗人的), but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing. ”
However, one might ask what exactly is “real” about of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.
1. The two attractive young women were talking so that they could ________.
A. get the sweater at a lower price B. be heard by people around
C. be admired by other shoppers D. decide on buying the sweater
2. Lorenzo Bertolla is __________.
A. a very popular male singer B. an advertising agency
C. a clothing company in Rome D. the brand name of a sweater
3. Which of the following can be inferred from the passage?
A. The two girls are in fact employed by the Lorenzo Bertolla Company.
B. The MTV generation tend to be more easily influenced by ads.
C. Traditional advertising is becoming less effective because it's too direct.
D. Undercover marketing will surely be banned soon by the government.
4. Which of the following would be the best title for the text?
A. Two Attractive Shoppers B. Lorenzo Bertolla Sweaters
C. Ways of Advertising D. Undercover Marketing
You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation：
“I can’t believe it—a Lorenzo Betrolla! They are almost impossible to find. Isn’t it beautiful？And it’s a lot cheaper than the one Sara bought in Rome”.
They leave and you go over to see this incredible sweater. It’s nice and the price is right. You’ve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So，you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool，the product seems cool，too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don’t pay attention to traditional advertising. This is particularly true of the MTV generation—consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don’t trust ads.
So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative.“Look at traditional advertising. Its effectiveness is decreasing”.
However，one might ask what exactly is “real” about the young women pretending to be enthusiastic about a sweater. Advertising executives (主管) would say it’s no less real than flu ad. The difference is that you know an ad is trying to persuade you to buy something. You don’ t know a conversation you overhear is just a performance.
1.The two attractive young women were talking so that they could _______.
A. get the sweater at a lower price B. be heard by people around
C. be admired by other shoppers D. decide on buying the sweater
2.Lorenzo Bertolla is _______.
A. a very popular male singer B. an advertising agency
C. a clothing company in Rome D. the brand name of a sweater
3. Which of the following can be inferred from the passage？
A. The two girls are in fact employed by the Lorenzo Bertolla Company.
B. The MTV generation tends to be more easily influenced by ads.
C. Traditional advertising is becoming less effective because it’s too direct.
D. Undercover marketing will surely be banned soon by the government.
4.Which of the following would be the best title for the text？
A. Two Attractive Shoppers B. Lorenzo Bertolla Sweaters
C. Ways of Advertising D. Undercover Marketing
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