题目列表(包括答案和解析)
| A.In the 1970s | B.In the 1960s | C.In the 1990s | D.In 1989 |
| A.Businesspeople | B.The American government |
| C.A British scientist | D.American Scientists |
| A.Because email was invented early. |
| B.Because email came from America. |
| C.Because email is cheaper and quicker. |
| D.Because email is fashionable. |
| A.Tim Berners-Lee developed the World Wide Web. |
| B.At first, the message were in very simple text without photos. |
| C.Web pages are held in computers all over the world. |
| D.The World Wide Web allows us to communicate with other people. |
| A.The history of the Internet | B.The World’s greatest invention |
| C.The World Wide Web | D.The future of the Internet |
The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in everyone’s mind.
In many countries, successful trade or brand(商标) names are protected by law so that other companies cannot make the same product by copying. Businesses register(注册) a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(联系). The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.
When a U. S company decides to sell its product in another country, it has to make sure that the product name translates(翻译) properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word — which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge up to $100,000 a word for their good names. But it’s worth it. Successful companies know how important the right brand names are for their development.
1.Why are trade names protected by law in many countries?
A.To make companies pay for naming service.
B.To help people choose the best products.
C.To present good images of the products.
D.To prevent good images from being copied.
2.What can we learn from the passage?
A. Many companies care about the cost of finding the right names.
B. Creative trade names can help companies to have a larger sale.
C. The government often does business with naming companies.
3.What’s the best title for the passage?
A.The Importance of Right Brand Names B.The Development of Names
C.The Rules of Naming D.The Methods of Choosing Names
There are many TV programs on Chinese cuisines(烹饪、美食),but few are like A Bite of China. It tries to bring something new by introducing more cultural (文化)features related (叙述)to dishes, such as eating habits and wonderful stories about food.
It’s said that more than 100 million Chinese people are watching the program .Most Chinese people see this program as more than just the regular food shows. They see it as an amazing documentary providing a special view of Chinese as well as the relations between people and food and between people and society(社会).
On the other hand ,the documentary also stimulates(刺激)Chinese people’s consumption (消耗). Taobao, one of China’s biggest online shopping sites, reports that the search(搜索) on food items that were introduced by the documentary has increased to 4 million times within (在...之内) one week, and sales have increased to 5.82 million, or 20%.
To get enough good stories, the production team spent three months doing research and interviews in about 60 cities before they started making the documentary last July. Filming lasted about nine months.
Liu Wen, the director, says “As CCTV-9 serves as a window. allowing the world to better understand China, the documentary aims to help the world not only appreciate the beauty of Chinese cuisines ,but also learn Chinese customs.”
【小题1】A Bite of China is a.
| A.film | B.TV show | C.Book | D.newspaper |
| A.culture | B.cuisine | C.news | D.place |
| A.Internet communication | B.film making |
| C.food business | D.talking |
| A.3 months | B.six months | C.a year | D.two years |
| A.Most people watch the program because they want to learn how to cook. |
| B.There’re many wonderful stories about Chinese cuisines in “A Bite of China”. |
| C.You can buy some food that’s more delicious and cheaper through the program. |
| D.There’re few wonderful stories about Chinese cuisines in “A Bite of China”. |
短文填词 根据短文内容和以下提示:1)首字母提示;2)语境提示;3)双语提示,在每个空格内填入一个适当的英语单词。所填单词要求意义准确拼写正确。(10分)
Airplanes are the newest kind of transportation, From early times, people tried to 1 through the sky like birds. About 100 years 2 , some one took the first ride on an airplane. This ride lasted for less them one m 3 . These first planes were very 4 , too. Only one or two people could fly in them at one time.
Today these p 5 are very big and fast. H 6 of people can travel in them at one time. 7 (有了)them, people can get 8 one side of the united states to the other in less than one day. 9 (旅行)is very 10 (不同的)from the way it was 100 years ago.
If you go to Egypt, you’ll see a lot of pyramids. The biggest of all is the Great Pyramid. It is about 137 meters high and made of 2,300,000 big stones. Each stone weighs about two and a half tons(吨).The biggest ones even weigh fifteen tons. It took more than 100,000 men twenty years to build it. Nobody can tell just how the men cut, carried and lifted(举)the huge stones without our modern machines(机器).
The Egyptian kings told the people to build the pyramids for themselves. They thought they had tombs (坟墓)strong enough to keep their bodies well until they came back to life. But they never thought that about 5,000 years later their bodies would be on show in museums.
1.The Great Pyramid is in ________.
A. China B. Japan C. Egypt D. France
2. A pyramid is ______.
A.a house B. a huge stone C. a king’s tomb D. the name of a museum
3.The Great Pyramid is about _______ and made of _______ huge stones.
A.137 metres high; 100,000 B.137 high metres; 2,300,000
C.137 metres; 2,300,000 D.137 meters high; 2,300,000
4.Pyramids are built for _______.
A. the kings B. the queens(皇后) C. the kings' teachers D. People
5.The kings thought they had the pyramids built to keep their bodies until _________.
A. they came home B. they became alive
C. they die D. they were on show in museums
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