The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in the everyone’s mind.

In many countries, successful trade or brand names are protected by law. This is so that other companies cannot make a product and, in fact, be buying something different. Businesses register a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is. In the car industry. Some successful names for cars have powerful associations （联系）.The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.

When a U. S company decides to sell its product in another country, it has to make sure that the product name translates properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image（形象）in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word —which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that specialize in inventing product names. These companies can charge （要价）up to $100,000 a word for their creations. But it’s worth it. Successful companies know how important the right brand names are for their development.

1.Why are trade names protected by law in many countries?

A. To make companies pay for naming service.

B. To help people choose the best products

C. To present good images of the products.

D. To prevent good images from being copied

2.What can we learn from the passage?

A. Many companies care about the cost of finding the right names

B. Creative trade names can help companies to have a larger sale

C. The government often does business with naming companies

D. It is considered necessary for cars to be names after animals

3.What’s the best title for the passage?

A. The Business of Names

B. The Development of Names

C. The Rules of Naming Business

D. The Methods of Choosing Names

— What do you think of the book written by Mo Yan?
— Oh, excellent. It’s worth             a second time.

  —What do you think of his talk on the Information Technology?

—Oh, very good. It’s worth ______.

A. listening to      B. to listen to               C. listening           D. hearing

The willful blindness  in hockey toward concussions (头部撞击) has dropped. Hockey Canada has followed the lead of USA Hockey in preventing bodychecking (身体拦截) below age 13. A bad head injury of Sidney Crosby, the hockey's greatest star, opened the eyes of hockey people everywhere. This country's children have been facing similar danger at early ages, and Hockey Canada had to deal with a deep worry in the minds of Canadians to make the rule change. The liking for bodychecking from an early age is part of what makes Canadian hockey what it is.

    The change in rules should be taken as a chance to draw special attention to skill development in an environment free of danger.  It may also control the loss of thousands of young players who don't enjoy that environment.

    For years, many Canadian hockey parents and coaches have insisted that bodychecking at early ages is necessary to ensure that players can do it safely at older ages. True or not, there may be a safer way to teach hitting than to make younger players pay a price for it in head injuries. When USA Hockey changed its rules for the 2011-2012 season, it also created bodychecking-education programs that will be mandatory(强制的) for all coaches,  including those teaching players in  the pre-checking ages. And it began to encourage more "touch" - without real bodychecking - from 9 t0 12. It also made the rules for 13 and up stricter. The USA is trying to show that it's possible to teach hockey protective skills without putting11 and 12-year-olds in greater danger. It's worth the try.

    Hockey Canada has taken serious steps to do away with hits on the head. However, it's hard to change a sports culture so connected with who we are as a country. Too often, bodychecking has been used to try to separate a player from his head rather than from the ball. Children were paying a price for this country's love of the game.

    There are always changes in Canada's game, and the change in the bodychecking age sends the clearest message yet to coaches and parents that player safety is paramount(至上的) in the game.

1.We can tell that the problem of bodychecking in Canada____________.

A. is controlled strictly

B. is taken more seriously now

C. is caused by players' carelessness

D. is connected with players' interest

2.What does the writer want to tell us in Paragraph 2?

A. The safe ways of controlling the loss.

B. The steps of drawing special attention.

C. The possible results of changing the rules.

D. The methods of improving the environment.

3.What can we learn from the passage?

A. The USA found a safer way to teach bodychecking.

B. Bodychecking-education programs in the USA are successful.

C. Bodychecking is a good way to value players' skills in the USA.

D. The USA has tried to create an environment of less bodychecking.

4.What is probably the best title' for this passage?

A. Which is more important?

B. How do we change the rules?

C. Why is hockey a dangerous game?

D. When should bodychecking be prevented?