If you open today’s newspaper, what do you see? Ads! Look through a magazine. More ads! Turn on the TV. Still more ads! Everywhere you look, someone has something to sell.
Here are some ways ads get us to buy. Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drinks? There people may be famous, but they may not know about what they are selling.
Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use Bright and White,” he says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.
Does soap have anything to do with a pretty child? But ads may show their product with something nice, such as the sun, the flowers and so on. Such an ad is about feelings rather than facts. Ads are full of strong words. Words like “new” and “improved” have strong influence. They can help a product sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.
Some ads make promises（承诺）. But can they keep them? No. Some ads use our fear of being too late. “Buy now!” they say. “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think. All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.
【小题1】Why do famous people appear in ads?
A. Because they know every product well.
B. Because they want to serve the people.
C. Because they can make money from the ads.
【小题2】The underlined word “expert” in Paragraph Three probably means _____.
A.主持人                   B.专家                      C.演员
【小题3】According to the passage, which of the following is NOT true?
A. The famous people may not know about what they are selling.
B. Some ads make promises to people and they can keep them.
C. Ads are full of strong words, such as “new” and “improved”.
【小题4】According to the passage, we know that “Tiger” might be the name of _____.
A. a kind of car            B. a kind of computer   C. a kind of soap
【小题5】What does the writer want to tell us?
A. We should not always believe the ads.
B. We should buy things that ads ask us to buy.
C. We should think about ads before buying things.

In the modern world , advertising is everywhere ! Some people think  ___     __  ads are great . Others hate ads , saying that they make our cities and countryside look ugly. Many ads are aimed __     __ at teenagers , and some young people see more than 100 advertisements a day . It is true that some ads can be very  __     __ . For instance , they can help you compare two different products so that you can buy the one you really need . They can also help you ___     ____ money. When prices are listed , you can go to the store with the lowest__     __. Ads also tell you when stores are having sales . However , some advertising can be confusing or misleading . Sometimes the words sound good but don't really tell you anything about the quality of the product . At other times , the picture in an ad__     __ a lot better than the real thing . So you have to be careful . At times , an ad can lead you to buy something you don't need at all .

1.A. that             B. what        C. which

2.A. Impossibly.     B. impolitely.    C. specifically.

3.A. awful             B. useful              C. careful.

4.A. save              B.waste.     C.lend.

5.A. pictures.            B. stores.            C. prices.

6.A.sounds .              B. looks.             C. feels.

 

In the modern world, advertising   1    everywhere! Some people think that ads are great. Others hate ads,     2    that they make our cities and countryside 3    ugly.
Many ads are aimed  specifically    4    teenagers, and some young people   5      more than 100 advertisements a day. It’s true that some ads can be very useful. For instance, they can help you to  compare  two different products    6      you can buy the one you really need. They can also help you    7         money. When prices   8      , you can go to the store with the     9           price. Ads also tell you when stores   10    sales.     11      , some advertising  can be  confusing or misleading.    12      the words sound    13         but don’t   really  tell you anything about the quality of the product. At other times, the picture in an ad  looks  a  lot   14       than the real thing.  At times an ad can lead you  15      something  you  don’t  need  at all.

【小题1】

A． is B．are C． was D．were

【小题2】A,  say             B. saying       C. to say         D. said

【小题3】

A．looking B．looked C．look D．to look

【小题4】

A．in B．for C．on D．at

【小题5】

A． see B．to see C．seeing D．saw

【小题6】

A． in order to B． so that C．such that D．that

【小题7】

A． saving B． saved C．save D．saves

【小题8】

A． list B．listed C．are listing D．are listed

【小题9】

A． lowest B．low C．lower D．lowly

【小题10】

A．have B．are having C．has D．had

【小题11】

A． And B．So C．However D．But

【小题12】

A． Some time B．Some times C． Some time D．Sometimes

【小题13】

A．good B．well C．bad D．badly

【小题14】

A．good B．better C．well D．best

【小题15】

A．buy B．buys C．to buy D．bought

In the modern world, advertising   1    everywhere! Some people think that ads are great. Others hate ads,     2    that they make our cities and countryside 3    ugly.

Many ads are aimed  specifically    4    teenagers, and some young people   5      more than 100 advertisements a day. It’s true that some ads can be very useful. For instance, they can help you to  compare  two different products    6      you can buy the one you really need. They can also help you    7         money. When prices   8      , you can go to the store with the     9           price. Ads also tell you when stores   10    sales.     11      , some advertising  can be  confusing or misleading.    12      the words sound    13         but don’t   really  tell you anything about the quality of the product. At other times, the picture in an ad  looks  a  lot   14       than the real thing.  At times an ad can lead you  15      something  you  don’t  need  at all.

1.	A． is B．are C． was D．were

2.A,  say            B. saying       C. to say         D. said

3.	A．looking B．looked C．look D．to look

 

4.	A．in B．for C．on D．at

 

5.	A． see B．to see C．seeing D．saw

 

6.	A． in order to B． so that C．such that D．that

 

7.	A． saving B． saved C．save D．saves

 

8.	A． list B．listed C．are listing D．are listed

 

9.	A． lowest B．low C．lower D．lowly

 

10.	A．have B．are having C．has D．had

 

11.	A． And B．So C．However D．But

 

12.	A． Some time B．Some times C． Some time D．Sometimes

 

13.	A．good B．well C．bad D．badly

 

14.	A．good B．better C．well D．best

 

15.	A．buy B．buys C．to buy D．bought

 

If you open today’s newspaper, what do you see? Ads! Look through a magazine. More ads! Turn on the TV. Still more ads! Everywhere you look, someone has something to sell.

      Here are some ways ads get us to buy. Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drinks? There people may be famous, but they may not know about what they are selling.

      Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use Bright and White,” he says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.

      Does soap have anything to do with a pretty child? But ads may show their product with something nice, such as the sun, the flowers and so on. Such an ad is about feelings rather than facts. Ads are full of strong words. Words like “new” and “improved” have strong influence. They can help a product sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.

      Some ads make promises（承诺）. But can they keep them? No. Some ads use our fear of being too late. “Buy now!” they say. “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think. All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.

1.Why do famous people appear in ads?

      A. Because they know every product well.

      B. Because they want to serve the people.

      C. Because they can make money from the ads.

2.The underlined word “expert” in Paragraph Three probably means _____.

      A.主持人                   B.专家                      C.演员

3.According to the passage, which of the following is NOT true?

      A. The famous people may not know about what they are selling.

      B. Some ads make promises to people and they can keep them.

      C. Ads are full of strong words, such as “new” and “improved”.

4.According to the passage, we know that “Tiger” might be the name of _____.

      A. a kind of car            B. a kind of computer   C. a kind of soap

5.What does the writer want to tell us?

      A. We should not always believe the ads.

      B. We should buy things that ads ask us to buy.

      C. We should think about ads before buying things.