Bryan、Olga、Scott、Anna 和David正在进行一项“企业家成功秘诀调查”。他们将采访几位企业家。第61-65题是他们似定的采访话题。阅读下面刊登在Entrepreneur(《企业家》)杂志上6位企业家的成功感言（A.B.C.D.E和F），为每位采访者选定最佳采访对象，并在答题纸上将该选项标号涂黑。选项中有一项是多余选项。

61．Bryan: What comes first, the customer or the profit?

62. Olga: How important is an entrepreneur’s  ambition to his/her company’s growth?

63. Scott: How does an entrepreneur make use of his/her advantages?

64. Anna: Why do successful entrepreneurs seem to enjoy their work?

65. David: What attitude should an entrepreneur have toward his/her social responsibilities?

 

A

Sheri Poe

Ryka Inc.

   Since I started this company in my kitchen seven years ago. I always dreamt of what it would be some day. Focusing on that goal helps me get through tough times .To get the kind of success that you want, you need to dream big .That’s the starting point, Every success story begins with big dreams. You need to have big dreams for yourself, like being somebody rich, famous or fulfilled .You need to have a clear goal of what you want to achieve.

Also, I think it’s really important that the people you’re working with are as committed to the same goal as you are, so you can support each other and keep each other energetic.

 

B

Anita Roddick

The Body Shop Inc.

In America, we have a shop in Harlem where 50 percent of the profits go into the community development, and the other 50 percent go toward the funding of a similar shop elsewhere in the United States. The pride that shop brings to the staff and local people inspired me.

   What The Body Shop does successfully is use our facilities in the street and shopping centers to talk about real human issues like AIDS. recycling, human rights, and community service or to encourage  people to speak out against anything they consider to be unjust. Knowing our products are symbols of social change is really encouraging.

 

C

Ben Cohen

Ben &Jerry’s Homemade Inc.

  I’m energized by the people I work with. I’m very relationship-driven, which a think is different from most entrepreneurs. I’m  inspired by doing things that are not normal and that most people think don’t fit into the business world or don’t make any sense.

  In business, you are judged by the company you keep―from your management team, board of directors, and strategic partners. Maybe the lady you met in a trade association meeting can help you secure funding, or the gentleman at a conference can provide you with management advice.

 

D

Richard Melman

Lettuce Entertain You Enterprises

A number of years ago, I was interviewed by someone who was writing a book on enterprises. He asked me. ”What’s the opposite of work?” I answered. ”Lazy” He started laughing and said, ” Believe it or not, a lot of entrepreneurs say the same thing.”

 The average person thinks the opposite of work is play, but to an entrepreneur, work is play. I think it all adds up to having fun. it’s fun to create; it’s fun to entertain, and it’s fun to make people happy with our service. When it stops being fun. I’ll stop doing it.

 

E

Frank Toskan

Make-Up Art Cosmetics(M.A.C)

   One of the nicest things anyone ever said to me was, ”I hate makeup, but I love M.A.C.” That’s what moves me on. Even people who don’t wear makeup can appreciate our company, what it stands for, its values, and the way we do business.

 We work from an inverted pyramid, where the customers are always at the top, Our customers inspire me and keep me going. They and our staff, not money, make me enthusiastic. If I had stayed in this business just for the money, I would have closed down years ago.

 

F

Kenneth Cole

Kenneth Cole Productions Inc.

You can’t be everything to everybody. Each of us has our own strengths and weaknesses. To be effective, you need to identify your strengths and concentrate on them, you’ll become more successful if you are able to channel your efforts to areas that you do best. In business, for example, if you know you are good at marketing, then give, I full play. Seek help or assistance in areas that you may be poor at, such as accounting or bookkeeping. To turn your weakness into strength, consider taking hands-on learning or training.

 

 

Bryan、Olga、Scott、Anna、和David正在进行一项“企业家成功秘诀调查”。他们将采访几位企业家，第1-5题是他们拟定的采访话题。阅读下面刊登在Entrepreneur （《企业家》）杂志上6位企业家的成功感言（A、B、C、D、E和F），为每位采访者选定最佳采访对象。选项中有一项是多余选项。

1．Bryan: What comes first, the customer or the profit?

2．Olga: How important is an entrepreneur’s ambition to his/her company’ growth?

3．Scott: How does an entrepreneur make use of his/her advantages?

4．Anna: Why do successful entrepreneurs seem to enjoy their work?

5．David: What attitude should an entrepreneur have toward his/her social responsibilities?

A

Sheri Poe

Ryka Inc.

    Since I started this company in my

Kitchen seven years ago, I always dreamt of what it would be some day. Focusing on that goal helps me get through tough times. To get the kind of success that you want, you need to dream big. That’s the starting point. Every success story begins with big dreams. You need to have big dreams for yourself. like being somebody rich, famous or fulfilled. You need to have a clear goal of what you want to achieve.

 Also, I think it’s really important that the people you’re working with are as committed to the same goal as you are, so you can support each other and keep each other energetic.

B

Anita Roddick

The Body Shop Inc.

In America. we have a shop in Harlem where 50 percent of the profits go into the community development. and the other 50 percent go toward the funding of a similar shop elsewhere in the United States. The pride that shop brings to the staff and local people inspired me.

    What The Body Shop does successfully is use our facilities in the street and shopping centers to talk about real human issues like AIDS. recycling, human rights, and community service or to encourage people to speak out against anything they consider to be unjust. Knowing our products are symbols of social change is really encouraging.

C

Ben Cohen

Ben & Jerry’s Homemade Inc.

I’m energized by the people I work with, I’m very relationship-driven, which I think is different from most entrepreneurs. I’m inspired by doing things that are not normal and that most people think don’t fit into the business world or don’t make any sense.

In business, you are judged by the company you keep-from your management  team, board of directors, and strategic partners, Maybe the lady you met in a trade association meeting can help you secure funding, or the gentleman at a conference can provide you width management advice.

D

Richard Melman

Lettuce Entertain You Enterprises

A number of years ago, I was interviewed by someone who was writing a book on enterprises. He asked me. ”What’s the opposite of work?” I answered. “Lazy” He started laughing and said, ” Believe it or not, a lot of entrepreneurs say the same thing.” 

    The average person thinks the opposite of work is play, but to an entrepreneur, work is play. I think it all adds up to having fun. it’s fun to create; it’s fun to entertain, and it’s fun to make people happy with our service. When it stops being fun. I’ll stop doing it. 

E

Fank Toskan

Make-Up Art Cosmetics（M.A.C）

    One of the nicest things anyone ever said to me was .”I hate makeup, but I love M.A.C.” That’s what moves me on. Even people who don’t wear makeup can appreciate our company, what it stands for, its values, and the way we do business.

    We work from an inverted pyramid, where the customers are always at the top. Our customers inspire me and keep me going. They and our staff, not money, make me enthusiastic. IF I had stayed in this business just for the money ,I would have closed down years ago.

F

Kenneth Cole

Kenneth Cole Productions Inc

    You can’t be everything to everybody. Each of us has our own strengths and weaknesses. To be effective, you need to identify your strengths and concentrate on them. You’ll become more successful if you are able to channel your efforts to areas that you do best. In business, for example, if you know you are good at marketing, then give it full play. Seek help or assistance in areas that you may be poor at, such as accounting or bookkeeping. To turn your weakness into strength, consider taking hands-on learning or training.

The most important holiday in spring, especially for Christians, is Easter. This Christian holiday is not on the same date every year，but it’s always on a Sunday. It can be any Sunday between March 22 and April 25. Many people celebrate Easter by buying new clothes. Children celebrate by hunting for colored eggs that their parents have hidden around the house. People also give Easter baskets filled with candy and other goodies to one another to celebrate the day.

But the holiday is more than new clothes and good things to eat. On Easter, many people go to church to celebrate Jesus’ resurrection（复活）from the dead. Most people color Easter eggs. Some people hide them. Others just eat them. But no matter what one does with Easter eggs，they are an important Easter tradition throughout the Western world. People from many different cultures celebrate Easter. In both America and Belgium, children look for Easter eggs hidden on lawns and in bushes. In America, children believe the eggs are hidden by the Easter bunny (兔子).But in Belgium, the hidden eggs are supposed to have fallen from church bells. In Bulgaria (保加利亚), red Easter eggs are lucky in churches. Bulgarian families also hit these Easter eggs together to see whose is the strongest. The winner looks forward to good fortune that year. Still dozens of other Easter traditions exist. In parts of Austria，for example，children sing from door to door and are rewarded with colorful eggs.

1.Easter comes _______.

A．on the same date every year

B．on Sunday on March 22

C．on Sunday on April 25

D．on a Sunday between March 22 and April 25

2.To celebrate Easter, people ___________.

A．go shopping, hide colored eggs and children hunt for them

B．give Easter baskets filled candy and goodies to one another

C．buy new clothes, hide colored eggs and children look for them around the house

D．both B and C

3.For Christians the more important thing to do on Easter is________.

A．going to church to celebrate Jesus’ resurrection

B．buying new clothes

C．eating delicious food and paint color eggs

D．exchange beautiful gifts each other

4.People from different cultures have different ideas about Easter egg _________.

A．In both American and Belgium, children hunt for Easter eggs hidden in rooms and in bushes

B．In Belgium, the hidden eggs are thought to have fallen from doorbells

C．In American, children believe the eggs are hidden by the Easter bunny

D．In America, the hidden eggs are supposed to have fallen from doorbells

5.In some places of Austria, children sing from door to door for_______.

A．blesses                               B．Easter eggs

C．candy and goodies                      D．Easter bunny