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The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.
【小题1】What is the best title of the text?

A.The guide of Admongo B.An aducation website for children
C.A popular online video gameD.A website aimed at children
【小题2】Why did the government start the website?
A.To attract the biggest market of buyers.B.To sell the products of its company.
C.To help children know about advertising.D.To advertise the video game for children.
【小题3】What can players do in the website game?
A.Choose hair styles for their character.B.Travel to a supermarket.
C.Eat in a fast-food restaurant.D.Play video games during the trip.
【小题4】Children are important for advertising because they are __________.
A.important for the society B.the most potential buyers
C.easily influenced by adsD.easily affected by poor products

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Among various programmes, TV talk shows have covered every inch of space on daytime television. And anyone who watches them regularly knows that each one is different in style. But no two shows are more opposite in content, while at the same time standing out above the rest, than the Jerry Springer and the Oprah Winfrey shows.
Jerry Springer could easily be considered the king of “rubbish talk”. The contents on his show are as surprising as they can be. For example, the show takes the ever-mon talk show titles of love, sex, cheating, and hate, to a different level. Clearly, the Jerry Springer show is about the dark side of society, yet people are willing to eat up the troubles of other people’s lives.
Like Jerry Springer, Oprah Winfrey takes TV talk show to its top. But Oprah goes in the opposite direction. The show is mainly about the improvement of society and different quality of life. Contents are from teaching your children lessons, managing your work week, to getting to know your neighbors.
pared to Oprah, the Jerry Springer show looks like poisonous waste being poured into society. Jerry ends every show with a “final word”. He makes a small speech about the entire idea of the show. Hopefully, this is the part where most people will learn something very valuable.
Clean as it is, the Oprah show is not for everyone. The show’s main viewers are middleclass Americans. Most of these people have the time, money, and ability to deal with life’s tough problems. Jerry Springer, on the other hand, has more of a connection with the young adults of society. These are 18-to-21-year-olds whose main troubles in life include love, relationship, sex, money and drug. They are the ones who see some value and lessons to be learned through the show’s exploitation.
【小题1】pared with other TV talk shows, both the Jerry Springer and the Oprah Winfrey are ____.

A.more interestingB.more formal
C.more detailedD.unusually popular
【小题2】 Which of the following is likely to be a topic of the Oprah Winfrey show?
A.Family ine planning.B.Nation hatred.
C.A new type of robot.D.Street accident.
【小题3】We can learn from the passage that the two talk shows_____.
A.have bee the only ones of its kind
B.attract different people
C.appear at different times of the day
D.exploit the weaknesses in human nature

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In the Ituri forest of America live many tribes,one of which is Pygmy. Most of the Pygmies in the tribe are not taller than four feet. They weigh only about eighty pounds each.
In spite of their small size, they are the best hunters among all the jungle people. Even the great elephant can be caught by them.
Since they do not plant any crops, Pygmies are constantly moving around. They seldom sleep in one camp for more than a few days. In their camps there is not furniture at all except for some weapons such as spears, bows and arrows. There are no cooking pots either. Food is eaten uncooked or smoked over a lire. So when the tribe moves to a new camp there is nothing to carry except these weapons and babies too small to walk.
Pymies can move on the tree tops almost as skillfully as monkeys. Often they travel great distances through the branches without touching the ground.
One of the surprising facts about these small men and women is their great appetite(食欲). A Pygmy can eat up sixty bananas at a single meal besides quantities of meat. After eating, they will lie on their hard earth bed and groan(呻吟)in all night. But in the morning, they are ready to eat the same amount of food or fight among themselves.
【小题1】Pygmies are small in size, but they are brave in ______.

A.huntingB.shootingC.eatingD.fighting with their enemies
【小题2】Pygmies are so skillful that _____.
A.they never walk on the groundB.they can move on the top of trees
C.they always walk with sticksD.they can hang from the branches
【小题3】The writer wrote this article so as to ______
A.ask people to learn from Pygmies
B.help Pygmies go out of the forests
C.let us know the local condition and customs of the Pygmies
D.tell us the world is big and wide
【小题4】Why do Pygmies move from place to place continuously? The main reason is that _____.
A.that want to look after wild animalsB.they always walk with sticks
C.they plant no cropsD.they don’t sleep in one camp

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London taxis, with their friendly drivers who actually know where they are going, are ranked best in the world, according to an annual taxi survey.
The survey by travel website hotels.com found London taxis, despite being the most expensive, beat rivals(对手)across the globe to head the list for the third consecutive(连续的)years, scoring a total of 59 percent in votes on several categories by travelers.
London taxi drivers were voted both friendliest and most knowledgeable. Drivers in the English capital must pass a rigorous examination called The Knowledge to earn their taxi license.
New York's yellow taxis came second in the list, scoring 27 percent which was up 10 percentage points from last year even though Manhattan's cab drivers tied (打成平局)with Parisian taxi drivers as the rudest.
Travelers said New York had the most convenient taxis.
Taxi drivers in Rome were voted the worst drivers in the world with almost one in 10 travelers thinking the Italian capital had the world's worst taxi drivers when it came to the quality of driving.
"Traveling by taxi is one of the first experiences that many travelers have upon arrival in a new city. In fact, the research found that cabs are by far the most popular method of traveling from the airport to their hotel," a spokesman for hotels.com said in a statement.
The global survey scored city based taxis for their levels of cleanliness, value, quality of driving, knowledge of the area, friendliness, safety and convenience.
Rounding out the top five were Tokyo with a total score of 26 percent, Berlin with 17 percent, and Bangkok famed for its tuk-tuks scoring 14 percent.
The survey for hotels.com, part of the Expedia group, was conducted among over 1,900 travelers between May 11-28 this year.
【小题1】Which of the following about London’s taxi drivers is wrong?     

A.They are the friendliest.B.They are the most knowledgeable.
C.They charge the most money.D.They drive fastest.
【小题2】What does the underlined word “rigorous” mean in the third paragraph?         .
A.strictB.importantC.officialD.lawful
【小题3】The writer introduced the result of the study by ___________.
A.interviewing city leadersB.interviewing the taxi drivers
C.listing the ranks of cities concernedD.reading forms concerned
【小题4】Rome’s taxi drivers are lack of __________.
A.good mannersB.driving skills
C.the sense of cleanlinessD.the sense of safety

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 Singles Day falls on every November 11th, and as the name indicates, this relatively new holiday is one specially for people who are still living the single life. I was a bit surprised when I googled “Singles Day” on the Internet, to find that China is the only country in the world that has set up a special day for singles to celebrate their lives.

     An old story goes that once there were four single men, leading very boring lives. None of them were married, or had lovers, or did anything exciting. They just sat around all day and played Mahjong. One day they played Mahjong from 11 in the morning until 11 at night. During the game, no matter who won, the winning card was always the “four columns” card (the card shows four independent, parallel columns in two lines). Even more of a coincidence, it was Nov. 11. In order to remind them of the day, they nicknamed it Singles Day.

Singles Day was first celebrated at various universities in Nanjing, capital city of Jiangsu Province during the 1990s. These college students carried their university tradition into society after they graduated. Singles Day is now a special day for all.

The main way to celebrate Singles day is to have dinner with your single friends, but it’s important that each person pay their own way to show their independence. People also hold “blind date” parties in an attempt to say goodbye to their single lives.

For breakfast on Singles Day, singles often eat four youtiao (deep-fried dough sitcks) representing the four “ones” in “11.11” and one baozi (steamed stuffed buns) representing the dot in between.

Many singles also choose to say goodbye to their single lives on the day. Many attend “blind date” parties and many people choose to marry on this day. In addition to meaning “single”, the four “ones” of the date can also mean “only one” as in “the only one for me”. Some people will use this date and this meaning to tell their special someone that they are the only “one” in their heart.

1.Which of the statement is TRUE according to the passage?

A. Singles Day has a long history.

B. Only men celebrate Singles Day.

C. Singles Day is only celebrated in China.

D. Students in Nanjing University started Singles Day.

2.People celebrate the festival mainly by       .

A. playing Mahjong              B. having dinner

C. getting married                         D. hanging out with friends

3.What is the best title of the passage?

A. Singles Day

B. Four Single Men’s Singles Day           

C. University Culture on Singles Day                    

D. Symbolic Food on Singles Day

4.Which of the following best shows the structure of the passage?

   (a-para.1  b-para.2  c-para.3  d-para.4  e-para.5  f-para.6)

A.  a         B.     a           C.   a         D.   a

b   c   d        b  c  d  f         b  d         b  c  d  e

e              e            c  e                    f

       f                                 f

 

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